3 Upsell Strategies to Double Your Average Order Value

Summarize with AI:

As a founder, you already know that growth is not just about acquiring new clients. Retention, repeat sales, and upsells are what compound over time. One upsell system, built once, lifts average order value by 10% to 100% and keeps adding revenue to every order after.

The numbers back it up. True Classic turned plain tees into a $250M brand; Unbottled gets nearly half of its customers to buy again, and JENNY BIRD added around $130 to orders when shoppers accepted its post-purchase offer.

These brands excel at customer acquisition; their edge lies in what they do after the first purchase. They get more from every customer they already pay to win, without additional marketing spend, focusing on three moments most brands overlook:

• •the cart, before checkout;
• •the thank-you page, right after payment;
• •the delivery window, between order and parcel.

Here is exactly how three of the best brands work them.

1. Gamify the cart to lift every order

True Classic: +$35 per order

True Classic turned a $3 000 idea into a $250M+ business in under five years. The acquisition and product brought in millions of customers. But their cart strategy is where the brand increases the value of every order it wins: in-cart bundles add about $35, with a simple "spend more, unlock more" mechanic that nudges shoppers to build a bigger basket.

2. Upsell a second product after checkout

JENNY BIRD: +$130 per accepted offer

JENNY BIRD is an eight-figure global jewellery brand, growing over 50% year over year and worn by stars like Selena Gomez & Hailey Bieber.

Its upsell move happens after the customer has already paid: a one-click product offer appears on the thank-you page, matched to what the shopper just bought or nearly bought.

3. Turn the delivery window into your second storefront

Unbottled: nearly 50% repeat rate

Unbottled scaled roughly 20x in its first year, remained profitable throughout, and became France's reference in plastic-free cosmetics, now sold online, at Sephora, and in its own shops.

It uses the window between "order placed" and "parcel delivered" as prime selling space.