Unlocking the secrets of successful Direct-to-Consumer businesses

Hi !

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I recently stumbled upon these mind-boggling stats:

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• Every day, we're bombarded with over 1200 advertising messages.
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• 34 million TikTok videos get posted daily.
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• More than 720,000 hours of video content hit YouTube every single day.

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With all this overload, knowing how to organize and deliver information effectively is key to grabbing prospects' attention and beating the competition.

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So, in this edition, I'm sharing 3 science-backed strategies to supercharge your product pages and ramp up those conversions 🧠

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1️. Highlight Your Product's Sales or Views

Why does it work? 🧠

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We're naturally inclined to follow others: 95% of us imitate, while only 5% initiate.

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Plus, our brains love numbers—they help us make sense of things logically.

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So, views and sales figures are solid social proof for consumers because they show a product's popularity and quality.

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How to do it? 💡‍

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Start by showing the number of views, then move on to sales as they pick up.

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Depending on your sales volume and product type, you can test different time frames (today, this week, over the last 90 days, etc.).

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🚨 High numbers can be overwhelming because they're hard to digest. If you've got loads of views, focus on showcasing your sales.

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‍<sup>3 Shopify Apps to Boost Your Social Proof
- Nudgify to display sales and views on your product pages.</sup>‍
<sup>- FOMO to announce each new sale made.
- Hey! to create a sense of urgency with a limited stock counter.</sup>

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2️. Ditch the Technical Jargon

Why does it work? 🧠

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Which cover would you choose ➡️ the one "made from soybean fibres with a 3D multilayer creping" or "soft, warm, breathable, and fluffy"?

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Obviously, the second one is because humans are instinctively wary, even suspicious, of the unknown.

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Using technical vocabulary can frustrate your customers and leave them with an unpleasant memory.

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Conversely, clear and understandable descriptions generate a positive impression and make your message more memorable and convincing.

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How to do it? 💡

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Ditch the technical and scientific terms and use simple language to describe the product benefits.

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Instead of discussing the "pentanol, glycerin, or citric acid" in your shampoo, explain how it "gets rid of dandruff while leaving hair soft and shiny".

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_{🔎 Be transparent to convince your customers.
Ensure key information on your product pages is above the fold (customer reviews, short description, add to cart button, etc.). Clearly state your delivery times to reassure them and boost your conversions (or use Bigblue's Fast Tags for a more precise date 😉).}

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3️. Adjust the Model’s Gaze According to Your Product

Why does it work? 🧠

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The direction of your models' gaze influences your sales:

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• An outward gaze favours product identification and imagination.
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• A direct gaze marks a separation between the model and the viewer but increases the message's credibility.

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How to do it? 💡

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Opt for photos where your models aren't looking directly at the camera to evoke positive emotions.

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If you aim to convey precise information (features, prices) or evoke negative feelings, go for a direct gaze towards the camera.

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PS: If you prefer solo product photos, ensure they're centred or facing the centre for easy reading.

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‍<sup>Two last tips before leaving
- Use videos or GIFs if your products promise an experience (fashion, holidays, etc.).
- For functional products (dishwashers, tools), static images are enough.</sup>

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Thanks for sticking around 💙!

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Hope these tips help you rack up more sales!

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And hey, don't hesitate to let me know what you think or keep me posted if you've tried them 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hello !

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Too many brands lose sales by hesitating to integrate pop-ups on their site.

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Often perceived as "intrusive" or "outdated", they showed an average conversion rate of 11% in 2023 💥

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Figures that prove their effectiveness... as long as they are used correctly!

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To reconcile you with pop-ups, I share 3 tips and examples to unlock their full potential and increase your sales.

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PS: We are more than 4,500 in this newsletter! Whether it's your first time reading (welcome 👋🏻) or you are already a regular, thank you for your trust 💙

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1️. Ask instead of imposing to capture more emails

No one likes to act under coercion.

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Instead of forcing your visitors to give you their email address, why not simply offer it to them?

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A technique adopted by Puissante with its two-step pop-up that first asks the visitor if they are interested in a promotion before presenting the form.

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A clever and non-intrusive approach that allows them to reach a conversion rate of about 5%.

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<sup>‍When and how to deploy your pop-ups?
‍To maximise their impact, you can activate them under certain conditions:
- An exit intent
- A specific time
- On scroll
- On click...
‍Tools like Wisepops or Nosto help you to create targeted campaigns, based on various criteria (URL, traffic source, location, CRM data, etc.).</sup>

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2️. Ensure a flawless customer experience, everywhere

Nothing is more frustrating than seeing the total of your order increase due to unexpected shipping costs or poor currency conversion.

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If, like Skims (Kim K's brand), you target an international clientele, use your pop-ups to guarantee an optimal user experience across the globe 💡

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You can, for example, take the opportunity to list your reassurance arguments (delivery times, minimum order, returns, etc.) and thus eliminate any unpleasant surprises.

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_{How did Smartworkout expand internationally as fast as Skims?
The resistance band brand now ships more than 50% of its orders abroad. Thanks to express deliveries, it quickly conquered the European market, ensured by several warehouses and Bigblue's carrier network. Discover the secrets of their success here 👈🏻
➡️ The world is mine}

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3️. Gamify your message to increase your engagement

Last September, Mr. Beast's Feastables brand raised 2M clicks in an email 🤯

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Their recipe? A challenge, rewards, and good copywriting allowed them to double their engagement and improve the health of their email address.

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Adopt this approach for your pop-ups by varying interactive formats:

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• Wheel of fortune
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• Mystery gift
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• Scratch card
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• Quiz...

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^{‍ The tool to gamify your pop-ups
‍Amped offers a wide selection of interactive and customisable pop-up templates.}

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Thank you for reading this far 💙

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I hope these tips are useful for improving your pop-ups!

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As always, feel free to share your feedback 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hello !

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For a long time, I believed design was the absolute key to a high-performing landing page.

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Yet, even with spot-on aesthetics, 80% of users won't go past your Hero if it doesn't precisely meet their needs.

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So, fine-tuning your message above the fold is very important for effectively converting your prospects.

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To help you optimise your campaigns, I'm sharing 5 essential ingredients for crafting the perfect landing page Hero 🦸‍♀️

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The best part? 🍒 This method applies to all your marketing materials, from pop-ups to static creations!

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1. A headline that clearly defines your offer

It's the first thing your visitors will see, so it'll need to clarify your offer right away.

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But finding the perfect formula for writing an engaging headline can be tricky.

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To stay focused, I favour three approaches:

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• The streamlined message 🌬️

If you're offering a unique product or service, try to describe it in the simplest way possible.

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Example: "Pineapple tells you who the best agencies are" from Pineapplelist.

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• Address your customer's biggest objection 🙅‍♀

‍️If offering a range of products or services, go for a compelling hook instead. To do this, you might counter your customers' main objection. Example: "The dating app designed to be deleted" from Hinge.

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• Own your niche 🥇

If you have numerous competitors, could you convince your customers that your offer is THE ultimate solution? Example: “The World's Best-Smelling Sunscreen” from Vacation.

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2️. An explanatory subheading

Your subheading should be an extension of your headline.

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This is the time for you to explain to your visitors how your offer works or to present your product in more detail.

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Again, Pineapple is the perfect example ⬆️:

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Subheading :

No one has the data we do—we've interviewed thousands of founders to learn which agencies they rely on. We match you with the best in growth, design, and content.

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3️. An image that speaks a thousand words

The illustration should help your prospect understand what you're offering without needing to read the headline.

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For this, opt for simple and evocative images that ideally show your product in action 🎬

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Example: MyObvi uses before/after images of its clients to promote the results of their weight loss supplements.

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<sup>Boost your conversion opportunities with video
‍Videos can increase a landing page's conversion rate by an average of 86%. You might opt for:
‍- A GIF like Minisocial,
- A lottie (animated image) like at Stripe,
- User Generated Content embedded with tools like Join Stories.</sup>

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4️. Social proof to immediately reassure

92% of customers trust a brand more if their peers recommend it.

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Ratings, reviews, testimonials, partner or media logos, awards: all these proofs are fail-safe ways to bolster your credibility.

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For instance, Javy displays its +5,700 TrustPilot reviews under its headline.

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_{Boost your conversions by 25% by displaying the estimated delivery date
Like the brand ULTI, reassure your customers at the point of purchase and boost your conversions by 25% thanks to Bigblue's Fast Tags.
➡️ Try on my product page for free!}

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5️. A Call to Action that stands out

It's the final stretch! 🥵

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Most brands settle for basic CTAs like "Sign Up", "Start Trial", or "Buy".

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However, customised CTAs have an average conversion rate that's 4 times higher!

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I suggest you try three types of more effective CTAs:

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• The "Call to Value" CTA ✨

The idea is to reflect the promise of your headline in your button.

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Example: Replace "Buy our moisturiser" with "Reveal your skin's radiance".

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• The objection-busting CTA 🏓

Anticipate your prospects' objections by adding a few words to your CTA.

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Example: Instead of "Sign Up", try "Test for free for 1 month".

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• The email-capturing CTA 🎯

If you need information from your prospects, please don't discourage them with a too long form.

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You could follow Netflix's example of simplifying the sign-up process to the max to grab the email.

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Customers are then directed to a page to complete their account setup.

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Thanks for reading all the way here 💙

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I hope you find these tips helpful. As always, feel free to give me your feedback to improve this newsletter 🫶

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See you soon,

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Julie E-commerce Expert @ Bigblue

Hello !

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At our Bigblue x Partnershift event, I had the opportunity to chat with experts in paid advertising.

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One point struck me: we only have 1.3 seconds to capture the attention of a young adult (18-24 years old) before they move on.

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Whether your strategy is well-established or you're just starting out, the challenge remains the same: create ads that immediately resonate with your target. 🎯

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To help you, here are 3 essential tips for visuals that convert, without wasting your budget. 💸

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1️. Think like your customers to find the perfect angle

To captivate your prospects, your ads must meet their needs.

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Put yourself in their shoes and consider their daily challenges, expectations, and aspirations. 🧠

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To assist you, here are some questions you can ask to find the perfect angle:

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• The miracle solution: What problem does my product solve (time-saving, cost-saving, improved quality of life...)?
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• Before/After: What were the inconveniences before my product? How does my offer change the game?
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• Customer favourites: What do my customers appreciate most about my product?
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• Breaking the routine: How did my customers manage before my product?

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‍<sup>My method for creating texts that convert
When writing your ad copy, I recommend applying the "4 U's" method:
- Unique: Stand out with originality.
- Ultra-specific: Provide precise answers and solutions.
- Urgency: Create a sense of scarcity to prompt immediate action.
- Useful: Ensure your content adds value.</sup>

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2️. Be authentic to increase your conversions

We've never had so many tools to create artificially polished content.

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Yet, 86% of consumers believe authenticity is crucial in their brand choice.

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In this context, your customers are your best ambassadors. Here are 3 tips for incorporating them into your campaigns:

• Explore your reviews to understand what resonates with your audience (and find the right angle ⬆).
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• Like the French brand INGA, use your positive testimonials as social proof.
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• Feature your customers' personal experiences to connect with your prospects immediately.

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<sub>My tip for automatically gathering customer testimonials with each order

Use Bigblue's custom tracking page to collect reviews once the order is delivered. Unbottled has gathered over 10k reviews to reuse on its website, product pages, and marketing campaigns.
‍Elevate my delivery experience 🚚</sub>

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3️. Bet on the extraordinary to revolutionise the day-to-day

In a world of increasingly standardised content like MrBeast's, taking a different approach by betting on the absurd can prove profitable.

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A strategy tested this week by DIJO!

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The probiotic brand splashed in the Paris metro with a 4x3 poster featuring a 💩 emoji.

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It is an original and very effective approach to making an impression.

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<sup>One last dose of inspiration for the road

AMI played the vintage card for its latest fashion show by sending out 90s-style mail invitations with scratch tickets, classified ads, and a postcard. Clever!</sup>

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Thanks for reading this far 💙

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I hope these tips prove useful. As always, feel free to share your thoughts; I love reading your feedback 😊

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See you soon,

Julie E-commerce Expert @ Bigblue

Hi !

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I wish you a fantastic year in 2024, filled with personal and professional successes 💸

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Our newsletter now boasts 4451 subscribers! Whether you've been with us from the start or joined us recently, a huge thank you for being a part of this community 💙

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For this special beginning-of-year edition, I'm sharing with you 3 exclusive tips to boost your e-commerce in Q1 2024 🚀

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1. Gamify Your Shopping Carts to Increase Sales

I recently browsed the MELLER website 🕶️

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Their marketing strategy is rather brilliant, so I was quite surprised by their somewhat limited checkout experience:

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• No estimated delivery date,
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• Lack of a progress bar to encourage free shipping,
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• No suggestions for complementary products for upselling.

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Conversely, the payment experience on the Merci Handy website is a true source of inspiration, displaying the following:

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• A progress bar that offers surprises at each level (goodies, shipping, etc.),
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• Clearly displayed delivery times,
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• Product recommendations to complete an order.

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Moral of the story: customizing your checkout can transform a simple transaction into a memorable and engaging experience, increase your sales, and boost customer satisfaction.

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<sub>Bigblue Tips

Maximize your sales like Believe Athletics and increase your conversions by 25% by displaying the estimated delivery date on your product pages with Bigblue Fast Tags. Reassure your customers at checkout, like Merci Handy, with our app's ETA feature.</sub>

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2. Compare Your Offer

Last week, I came across a rather audacious advertisement by the kombucha brand Boochcraft.

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In this ad, the brand gets straight to the point and directly compares the composition of its drinks... with that of its competitor, Olipop!

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A (very) effective strategy to show their advantages to prospects at a glance and stand out in an ultra-competitive market.

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Without necessarily naming your competitors, comparing your products' benefits on your pages or landing pages can be a winning strategy (accompanied by a CTA to measure performance, of course 💡).

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Used notably by the brand Katkin, ranked in the Top 5 UK’s Best New Startups Revealed 2024 👀

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^{Analyze Your Visitors' Behavior to Offer the Best Experience
Hotjar allows you to track your user's behaviour on your pages in the blink of an eye. Ideal for understanding your visitors' interactions and optimizing your CTAs.}

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3. Collaborate with an AI Pro

Last May, I talked about brands' enthusiasm for computer-generated images (CGI) in their marketing campaigns (spotted especially in the latest Jacquemus campaign, the Bisou Trip).

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For a lower cost but with just as much creativity, AI-generated images can open up unprecedented horizons for your brand.

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I've recently become fascinated with the AI artist joooo.ann and his collaborations with prestigious brands like LEGO, Maison KITSUNE, and Adidas.

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Exploring AI can be effective for standing out from your competitors and bringing a new creative breath to your campaigns and products.

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<sup>4 Websites to Get Started with Artificially Generated Images
- DALL·E 3, for an easy-to-use AI image generator
- Midjourney, if you have a bit more experience, the quality is better
- Leonardo.ai for creating video game-style images
- IA de Getty Images, for generating commercially usable images.</sup>

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Thank you for reading this far 💙

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I hope you enjoyed the topic of this edition! Don't hesitate to give me your feedback; I'm always delighted to hear your opinions 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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Happy New Year! I hope 2024 has started wonderfully for you.

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Our newsletter community continues to grow and now boasts 4,412 subscribers! Whether you've just joined us (a warm welcome 👋🏻) or have been with us since our inception, I'm grateful for your support and interest 💙

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Kicking off our first edition of the year, I'm excited to share my top 3 website redesigns to elevate your e-commerce in 2024 🖥️

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And as a token of appreciation, I've included a bonus gift at the end of this email: my secret extension for discovering the tools used by your competitors 🥷🏻

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1️. L'Hôtel Mahfouf by Léna Situations

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In early December, the French influencer and Youtuber Léna Situations revealed the new website for her brand, Hôtel Mahfou, themed around The Ski Resort ❄️

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The migration from WooCommerce to Shopify, along with the new graphic identity and redesign, was a whirlwind one-and-a-half-month project (🙀), timed perfectly with the opening of her physical store.

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Congratulations to BlackSwan (the agency behind the websites of Les Secrets de Loly and Caval) for completing this mission: the site's performance on GTmetrix is outstanding, offering a delightful UX design and navigation experience.

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Special mention for the unique presentation of sizes: product photos feature models of diverse body types, each lending their first name to a size category. For example, "size S" becomes "size Léna". Intrigued? Test it out here.

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^{Léna Situations' strategy to engage her community and boost sales
Léna and her team launched a "secret" broadcast channel on Instagram. Their Lobby boy shares exclusive information and promotions like early access to the e-commerce website and even secretly adds products to parcels. It's a treasure trove of inspiration for your next marketing campaigns. To have a look at the French discussion, click here.}

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2️. Detective Box

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Right before the Peak Season, Émilie, the founder of Detective Box, unveiled her brand new website along with a new flagship investigation: The Tarot Killer.

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The challenge was to create an engaging online presence for her experiential product: mystery-solving boxes designed for at-home entertainment.

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AKROLAB agency was tasked with revamping the site and visual identity. The result? A perfect representation of the Detective Box universe, clear concept communication, and a navigation design that turns visitors into keen detectives 🕵🏼‍♀️

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Don't miss the interactive "How It Works" timeline on the product page, a clever blend of customer FAQs and user-generated content. Absolutely brilliant.

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PS: Here is their captivating teaser video by agency KÖM, which has already amassed over 6.2k views.

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_{Bigblue Tips
Émilie, like over 500 other partner brands, benefited from Bigblue's unwavering support during the Peak Period. I was personally on the ground in the warehouses with my colleagues, ensuring thousands of orders were shipped promptly (photo proof below ⬇️). To learn more about our achievements, click here.}

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3️. The -1 Store

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The creators of the -1.STORE started with a simple yet challenging realization: making sustainable fashion choices should be straightforward.

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The -1.STORE is dedicated to offering a curated selection of responsible brands and durable, unisex clothing 💚

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Following a successful crowdfunding campaign on Ulule in July 2023, the -1.STORE launched its new website in September 2023.

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Designed by W3lead agency, the site has features like its intelligent filter system and repair/resale service.

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I'm particularly fond of their natural, unretouched product photos, a trend popularized by platforms like Vinted and Vestiaire Collective. In 2024, authenticity is your key to differentiation!

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^{Give your products a second life... Directly from your website!
Nopli offers a seamless solution for selling second-hand items on your e-commerce website. Brands like Almé Paris have already adopted this innovative approach 👀}

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🥷🏻 Bonus: How your competitors build their websites

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I recently discovered Wappalyzer, a tool developers use to analyze websites and identify the technologies employed.

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It's free and easy to use; install and open it on any e-commerce site to uncover the tools and solutions used.

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A major advantage: set up alerts to be notified when your competitors switch technologies 👀

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Thank you for joining me in this first edition of 2024 💙

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I'm excited for what this year holds and can't wait to share more insights and tips with you.

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Bests,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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I hope this newsletter finds you well.

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We are now more that 8,994 subscribers here! Whether this is your first edition (welcome 👋🏻) or you've been here from the start, thank you all for following me 💙

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I'm back after a little month's break.

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I've used this time to keep up-to-date and work on version 2.0 of the D2C Academy newsletter 💌

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I can't wait to tell you more.

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Meanwhile, I'm sharing 3 e-commerce trends that struck me this year, to help you stand out in 2024! ✨

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1. Gamify your CTAs to increase your conversion

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I was impressed by the landing page of Dr. Ali Abdaal's book "Feel-Good Productivity".

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Besides its polished design, this page is interactive and adheres to all principles of an effective conversion landing page... and that's without the traditional "Add to Basket" button!

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Instead, users can press the "B" key on their keyboard to be instantly redirected to the product page.

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I thought this was brilliant. Because a simple detail can radically transform the user experience (and make you more memorable), but also significantly increase your conversion rate (by more than 25% on average).

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I've just implemented this on our blog for the newsletter (to test, click here). I'll keep you posted on the results! 📊

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^{A few free Landing Page examples to inspire you
I recently discovered the website One Page Love, which lists the best templates and resources to improve your landing pages. Incredible. Also, I signed up here to receive 80 mobile e-commerce landing templates from Boost Conversion Agency.}

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‍💗 Maximise your sales by focusing on the experience

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I fell for the "Adventures of Léonie Skiing" video by Decathlon this week.

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A very clever piece of content from the French giant: instead of just presenting their ski products, Decathlon transforms them into a captivating experience.

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Indeed, products presented as experiences resonate with us more personally and naturally encourage us to react or interact.

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This is reflected, for example, at Amazon, where 28 of the top 30 most reviewed products are experiential (movies, video games, etc.).

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And it seems to be working for Decathlon, as it's their most engaged TikTok video to date: 3.2M views (with "only" 245,000 followers).  

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^{The power of emotions to sell more
Reading the book Cashvertising, I was reminded of the importance of Lifeforce-8, mentioned by the author. These are the 8 primary desires that drive us all and which we can't resist. A goldmine for your next marketing campaigns!
PS : an example of content that exploits Life-Force 4 "Sexual companionship"}

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⚽️ Team up for 2024!

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I'm not talking about the Olympics, but about the Shopify Collective feature, launched on July 26th.

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It allows Shopify stores to partner up by connecting their e-commerce sites to sell their products mutually.

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In short, easy cross-selling and partnerships.

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Some advantages for brands:

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📊 Sales Boost: Lalo saw its sales increase by 16% thanks to its partnership with PlanToys.

🛒 Increase in average order value (AOV): collaborating with GORUCK, Ten Thousand increased its AOV by 46%.

💸 Savings on acquisition and retargeting costs: benefiting from free traffic from the partner site.

📦 Logistic simplicity: orders automatically go up to the owner brand's Shopify, which handles shipping.

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While waiting for its arrival in the United Kingdom, I invite you to explore Drake Related, the rapper Drake's site powered by Shopify Collective ⤵️

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_{Partner up without Shopify thanks to Bigblue
With Bigblue, Meuf and Unbottled could easily launch a cross-selling campaign, and quickly ship their product bundles directly from the same warehouse. We collaborate with over 500 brands - that's quite a few potential partnerships, right?
Discover our partner brands 💗}

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I hope you enjoyed this newsletter!

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I'll see you in January for our next edition. Wishing you all a wonderful festive season 🎄

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See you soon,

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Julie, E-commerce expert @ Bigblue

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Hello !

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The countdown to Black Friday and Christmas has begun ⏱️

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To ensure Peak Season success, I'm sharing 5 essential steps and actionable tips for flawless logistics to maximise your revenue and keep your customers delighted 🤶🏻

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1️. Anticipate your stocks to avoid losing any sales 📦

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November is now as important as December in terms of sales.

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Last year, Shopify sales set records and generated over $7.5 billion in revenue (+19% compared to 2021) just over the Black Friday and Cyber Monday weekend.

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To ensure you meet the demand, I recommend monitoring your stocks even more closely than usual.

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Evaluate your current inventory, make stock forecasts, and determine if you need to reorder products before the holidays and Black Friday.

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_{Bigblue Tips
No more random exports and incomprehensible Excel spreadsheets! Bigblue dashboards allow you to predict your stocks and sales at a glance!
Like Novexpert, use Bigblue dashboards to have a clear view of your sales, stocks, and save precious time.}

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2️. Make sure to eliminate unnecessary support tickets

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Brands see a surge in support tickets during Black Friday and the holiday season: +79% per week on average 🤯

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Of these, approximately 33% are related to delivery and logistics queries.

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The secret to eliminating them? Like Yade or Détective Box, offer real-time delivery tracking to your customers.

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This reduces uncertainties, soothes frustrations, and ensures a clear and reassuring shopping experience.

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_{Bigblue Tips
Bigblue's tracking emails have a +75% open rate and reduce negative reviews by -60%. Combine your tracking page with emails to build your customers' trust and increase your sales!}

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3️. Offer a green unboxing experience

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Good news for the planet: sustainable packaging is in demand!

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The global market for green packaging is expected to exceed $330 billion by 2030, and 34% of consumers are willing to pay more for ethical and sustainable products.

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I've listed several inspirations for eco-friendly shipping below ⬇️

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• Like Cōtelē Paris, opt for original (and ribbed) 100% craft packaging,

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• Limit prints on your packaging, for example, by using interior printing only, like Horace.

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• ‍Embrace transparency like Loom and display your values directly on your packaging

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• Imagine a second life for it, like Cabaïa, which writes "Cat's Spot" inside its packages. Clever

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_{Bigblue Green
At Bigblue, plastic is banned from our packaging, and the materials we use for our shipments are 100% recyclable.}

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4️. Embrace transparency in delivery

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Announcing incorrect or unattainable delivery dates during the holidays can be costly.

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In fact, if 22% of buyers on average abandon their carts due to long delays, 85% won't reorder after a single disappointing delivery experience.

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The conclusion is clear: honesty is the best policy from the start, especially during the holidays when consumer expectations are higher.

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For this, here are 3 simple yet effective tips to keep your customers informed and avoid misunderstandings:

• Display your delivery times in a visible banner on one or more pages of your website (you can use Sleeknote, for example).
• Mention them next to the "add to cart" button to ensure your customers make an informed decision.
• Remind the delivery date at the payment stage to avoid any confusion.

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_{Bigblue Tips
Like SmartWorkout, use Bigblue's Fast Tag to display the exact delivery date directly on your product page. As a bonus, SmartWorkout increases its product page conversion rate by +22% thanks to this feature! 🍒}

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5️. Adapt your return policy for the holidays

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In 2021, approximately 40% of European consumers purchased at least one Christmas gift during Black Friday.

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Offering a clear and flexible return procedure is a powerful conversion lever during the holiday season.

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Because if the customer knows they can easily return the item after Christmas, they are more likely to complete their purchase.

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Like CAVAL, consider extending your return deadlines for year-end sales (until January 15, for example) to generate more sales and reduce pressure on your support teams.

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_{Bigblue Tips
92% of buyers stated they would reorder if the return process was simple. Like CAVAL, provide an intuitive and personalized return portal to customers wishing to return their orders!}

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I hope you enjoyed this newsletter!

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See you soon,

Julie E-commerce Expert @ Bigblue