Scoprite i segreti del successo delle attività dirette al consumatore

Hello !

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62% of consumers expect brands to stand for causes close to their hearts 💙

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Not only does this lift spirits, it's also an excellent way to make a memorable impact and build strong connections with your audiences.

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To inspire you, I've identified 3 impactful marketing campaigns to strengthen your connection with customers and boost your sales ✨

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1️. Free Therapy Sessions During VTC Rides with Heetch

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In 2024, 20% of young French people are affected by depression.

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Facing this reality, Heetch, a ride-sharing app offering chauffeur-driven car services, recently launched the "First Conversation" campaign.

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This initiative aims to raise awareness about mental health and encourage dialogue on this critical issue.

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During the Easter weekend, psychologists and foundation ambassadors took the wheel to offer free consultations to passengers.

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After the ride, customers received a notification via the Heetch app inviting them to continue the discussion on a listening platform.

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To extend the impact of this initiative, Heetch also announced plans to train its drivers in active listening in the coming weeks.

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2️. Improving the Daily Lives of Families with Autistic Children Like Zapato Feroz

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In 2023, Zapato Feroz sold over 200,000 pairs of children's shoes almost exclusively through pre-orders and in limited quantities.

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Each launch is a success: their collections sell out in minutes, and customers will wait hours online to access the sale.

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However, this sales model is not compatible with the daily lives of some families, particularly those with children affected by autism spectrum disorders.

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In Andalusia in 2021, 1 in 70 families was affected. To ensure every child can have their pair, Zapato Feroz launched the Mamis Infinitas program 🧡

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Families can register to access sales early or even co-create shoes tailored to their specific needs.

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And since visualisation helps autistic children learn, the brand also provides small illustrated guides to help them learn daily life skills.

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<sub>📦 Relying on Logistics to Sell Well in Pre-Order

Relying on scarcity marketing is a great way to engage your audience and build a lasting community... provided you ship their eagerly awaited orders on time! Zapato Feroz can count on Bigblue to ship the thousands of pairs sold at each launch within 24 hours.‍

Request a Custom Quote 🚚</sub>

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3️. Boosting Your Career Over a Coffee Break with LinkedIn

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While 86% of young professionals in the UK are open to new opportunities this year, they are the least confident generation about their professional futures.

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To help them improve their workday and make sense of their careers, LinkedIn created the "LinkedIn Know-How To Go" coffee truck last February ☕️

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Active Gen Z people in London and Manchester had the chance to meet LinkedIn experts over coffee and benefit from their advice on:

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⭐️ Landing your dream job,
💆🏼‍♀️ Thriving in your role,
🥇 Standing out and accelerating your career.

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The mobile van format was also adopted by Les Secrets de Loly during the My Hair My Power Tour in 2023 🚚💖

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Thank you for reading so far, I hope these campaigns inspire you to (who knows?) launch your own impactful marketing operation 🙌

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In our next edition, we'll dive into the top three retail switches of Q1, offering fresh inspiration for your strategies.

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As always, if other formats have caught your eye recently, feel free to let me know!

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hi !

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In 2023, a study by the Baymard Institute revealed that 70% of online shopping carts are abandoned.

That's equivalent to $18 billion in unrealised sales annually for e-commerce brands.

Every detail of your payment process is crucial to turning your visitors into loyal customers.

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That's why, in this edition, I'm sharing 3 strategies from the best American DTC brands to energise your AOV and boost your sales 🇺🇸🚀

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1. Recommend products right to the end of the process

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Why limit upselling to the cart when you can also offer products at the final payment step? 💸

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This approach, adopted by Batch, specialists in CBD gummies and oils, is slowly making its way to France, notably seen at Respire.

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This feature is primarily available for Shopify Plus users.

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Alternatively, the app Limespot allows for upselling across your site, including payment, thank you pages, and even the infamous 404 page!

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_{Imagine upselling during delivery
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It's possible thanks to Bigblue's Recommended Products feature, displayed on the order tracking page. In one month, one of our clients generated nearly 800 qualified site visits effortlessly 💸
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Generate a free quote here 👈🏻}

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2️. Incorporate customer reviews at the payment stage

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Although brands are full of ideas to enrich their customer journey with UGC and other reassurance elements, almost none display them at checkout.

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Yet, social proof is key to reassuring your visitors and encouraging them to purchase.

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This insight likely motivated Loop Earplugs to display its Trustpilot reviews on its payment page.

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Why mention a Belgian brand in an edition focused on American brands, you ask?

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In 2023, Loop Earplugs reported more than €126.5M in revenue and generated over 60% of its sales in North America.

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It's worth taking a look at their site for inspiration for your brand 👀

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^{Tools to customise your checkouts
Shopify apps like Rebuy or Checkout Plus allow you to customise your payment pages with almost anything, such as:
⭐️ Customer reviews
🏆 Awards and distinctions
📲 Links to your social media
☎️ Contact information
📦 Reassurance banner}

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3️. Apply discount codes in the cart

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66% of consumers are ready to place an order if they have a discount or voucher even without an initial intention to purchase and 24% admit to spending more than planned.

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To boost your conversion rate and average order value, include a field for entering codes directly in the checkout, like Yellow Beauty 🌼

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Your customers can then see the final price after discounts and add items without leaving your site 🛒

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Ideal for maximising the impact of your promotional campaigns and improving your shopping experience 💝

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_{Leverage the potential of coupons for customer returns
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Maximise your revenue with Bigblue's Store Credit, encouraging exchanges for vouchers. One of our clients avoided over €11K in refunds in just one month!
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‍Generate a free simulation here 👈🏻}

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Thank you for reading so far; I hope these strategies help maximise your AOV!

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Feel free to write to me with your feedback on these tips or the newsletter in general 🫶

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See you soon,

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Julie

E-commerce Expert @ Bigblue

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Hi !

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I recently stumbled upon these mind-boggling stats:

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• Every day, we're bombarded with over 1200 advertising messages.
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• 34 million TikTok videos get posted daily.
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• More than 720,000 hours of video content hit YouTube every single day.

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With all this overload, knowing how to organize and deliver information effectively is key to grabbing prospects' attention and beating the competition.

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So, in this edition, I'm sharing 3 science-backed strategies to supercharge your product pages and ramp up those conversions 🧠

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1️. Highlight Your Product's Sales or Views

Why does it work? 🧠

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We're naturally inclined to follow others: 95% of us imitate, while only 5% initiate.

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Plus, our brains love numbers—they help us make sense of things logically.

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So, views and sales figures are solid social proof for consumers because they show a product's popularity and quality.

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How to do it? 💡‍

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Start by showing the number of views, then move on to sales as they pick up.

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Depending on your sales volume and product type, you can test different time frames (today, this week, over the last 90 days, etc.).

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🚨 High numbers can be overwhelming because they're hard to digest. If you've got loads of views, focus on showcasing your sales.

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‍<sup>3 Shopify Apps to Boost Your Social Proof
- Nudgify to display sales and views on your product pages.</sup>‍
<sup>- FOMO to announce each new sale made.
- Hey! to create a sense of urgency with a limited stock counter.</sup>

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2️. Ditch the Technical Jargon

Why does it work? 🧠

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Which cover would you choose ➡️ the one "made from soybean fibres with a 3D multilayer creping" or "soft, warm, breathable, and fluffy"?

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Obviously, the second one is because humans are instinctively wary, even suspicious, of the unknown.

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Using technical vocabulary can frustrate your customers and leave them with an unpleasant memory.

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Conversely, clear and understandable descriptions generate a positive impression and make your message more memorable and convincing.

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How to do it? 💡

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Ditch the technical and scientific terms and use simple language to describe the product benefits.

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Instead of discussing the "pentanol, glycerin, or citric acid" in your shampoo, explain how it "gets rid of dandruff while leaving hair soft and shiny".

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_{🔎 Be transparent to convince your customers.
Ensure key information on your product pages is above the fold (customer reviews, short description, add to cart button, etc.). Clearly state your delivery times to reassure them and boost your conversions (or use Bigblue's Fast Tags for a more precise date 😉).}

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3️. Adjust the Model’s Gaze According to Your Product

Why does it work? 🧠

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The direction of your models' gaze influences your sales:

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• An outward gaze favours product identification and imagination.
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• A direct gaze marks a separation between the model and the viewer but increases the message's credibility.

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How to do it? 💡

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Opt for photos where your models aren't looking directly at the camera to evoke positive emotions.

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If you aim to convey precise information (features, prices) or evoke negative feelings, go for a direct gaze towards the camera.

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PS: If you prefer solo product photos, ensure they're centred or facing the centre for easy reading.

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‍<sup>Two last tips before leaving
- Use videos or GIFs if your products promise an experience (fashion, holidays, etc.).
- For functional products (dishwashers, tools), static images are enough.</sup>

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Thanks for sticking around 💙!

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Hope these tips help you rack up more sales!

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And hey, don't hesitate to let me know what you think or keep me posted if you've tried them 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hello !

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Too many brands lose sales by hesitating to integrate pop-ups on their site.

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Often perceived as "intrusive" or "outdated", they showed an average conversion rate of 11% in 2023 💥

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Figures that prove their effectiveness... as long as they are used correctly!

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To reconcile you with pop-ups, I share 3 tips and examples to unlock their full potential and increase your sales.

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PS: We are more than 4,500 in this newsletter! Whether it's your first time reading (welcome 👋🏻) or you are already a regular, thank you for your trust 💙

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1️. Ask instead of imposing to capture more emails

No one likes to act under coercion.

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Instead of forcing your visitors to give you their email address, why not simply offer it to them?

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A technique adopted by Puissante with its two-step pop-up that first asks the visitor if they are interested in a promotion before presenting the form.

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A clever and non-intrusive approach that allows them to reach a conversion rate of about 5%.

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<sup>‍When and how to deploy your pop-ups?
‍To maximise their impact, you can activate them under certain conditions:
- An exit intent
- A specific time
- On scroll
- On click...
‍Tools like Wisepops or Nosto help you to create targeted campaigns, based on various criteria (URL, traffic source, location, CRM data, etc.).</sup>

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2️. Ensure a flawless customer experience, everywhere

Nothing is more frustrating than seeing the total of your order increase due to unexpected shipping costs or poor currency conversion.

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If, like Skims (Kim K's brand), you target an international clientele, use your pop-ups to guarantee an optimal user experience across the globe 💡

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You can, for example, take the opportunity to list your reassurance arguments (delivery times, minimum order, returns, etc.) and thus eliminate any unpleasant surprises.

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_{How did Smartworkout expand internationally as fast as Skims?
The resistance band brand now ships more than 50% of its orders abroad. Thanks to express deliveries, it quickly conquered the European market, ensured by several warehouses and Bigblue's carrier network. Discover the secrets of their success here 👈🏻
➡️ The world is mine}

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3️. Gamify your message to increase your engagement

Last September, Mr. Beast's Feastables brand raised 2M clicks in an email 🤯

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Their recipe? A challenge, rewards, and good copywriting allowed them to double their engagement and improve the health of their email address.

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Adopt this approach for your pop-ups by varying interactive formats:

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• Wheel of fortune
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• Mystery gift
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• Scratch card
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• Quiz...

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^{‍ The tool to gamify your pop-ups
‍Amped offers a wide selection of interactive and customisable pop-up templates.}

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Thank you for reading this far 💙

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I hope these tips are useful for improving your pop-ups!

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As always, feel free to share your feedback 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hello !

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For a long time, I believed design was the absolute key to a high-performing landing page.

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Yet, even with spot-on aesthetics, 80% of users won't go past your Hero if it doesn't precisely meet their needs.

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So, fine-tuning your message above the fold is very important for effectively converting your prospects.

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To help you optimise your campaigns, I'm sharing 5 essential ingredients for crafting the perfect landing page Hero 🦸‍♀️

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The best part? 🍒 This method applies to all your marketing materials, from pop-ups to static creations!

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1. A headline that clearly defines your offer

It's the first thing your visitors will see, so it'll need to clarify your offer right away.

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But finding the perfect formula for writing an engaging headline can be tricky.

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To stay focused, I favour three approaches:

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• The streamlined message 🌬️

If you're offering a unique product or service, try to describe it in the simplest way possible.

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Example: "Pineapple tells you who the best agencies are" from Pineapplelist.

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• Address your customer's biggest objection 🙅‍♀

‍️If offering a range of products or services, go for a compelling hook instead. To do this, you might counter your customers' main objection. Example: "The dating app designed to be deleted" from Hinge.

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• Own your niche 🥇

If you have numerous competitors, could you convince your customers that your offer is THE ultimate solution? Example: “The World's Best-Smelling Sunscreen” from Vacation.

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2️. An explanatory subheading

Your subheading should be an extension of your headline.

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This is the time for you to explain to your visitors how your offer works or to present your product in more detail.

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Again, Pineapple is the perfect example ⬆️:

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Subheading :

No one has the data we do—we've interviewed thousands of founders to learn which agencies they rely on. We match you with the best in growth, design, and content.

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3️. An image that speaks a thousand words

The illustration should help your prospect understand what you're offering without needing to read the headline.

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For this, opt for simple and evocative images that ideally show your product in action 🎬

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Example: MyObvi uses before/after images of its clients to promote the results of their weight loss supplements.

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<sup>Boost your conversion opportunities with video
‍Videos can increase a landing page's conversion rate by an average of 86%. You might opt for:
‍- A GIF like Minisocial,
- A lottie (animated image) like at Stripe,
- User Generated Content embedded with tools like Join Stories.</sup>

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4️. Social proof to immediately reassure

92% of customers trust a brand more if their peers recommend it.

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Ratings, reviews, testimonials, partner or media logos, awards: all these proofs are fail-safe ways to bolster your credibility.

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For instance, Javy displays its +5,700 TrustPilot reviews under its headline.

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_{Boost your conversions by 25% by displaying the estimated delivery date
Like the brand ULTI, reassure your customers at the point of purchase and boost your conversions by 25% thanks to Bigblue's Fast Tags.
➡️ Try on my product page for free!}

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5️. A Call to Action that stands out

It's the final stretch! 🥵

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Most brands settle for basic CTAs like "Sign Up", "Start Trial", or "Buy".

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However, customised CTAs have an average conversion rate that's 4 times higher!

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I suggest you try three types of more effective CTAs:

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• The "Call to Value" CTA ✨

The idea is to reflect the promise of your headline in your button.

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Example: Replace "Buy our moisturiser" with "Reveal your skin's radiance".

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• The objection-busting CTA 🏓

Anticipate your prospects' objections by adding a few words to your CTA.

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Example: Instead of "Sign Up", try "Test for free for 1 month".

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• The email-capturing CTA 🎯

If you need information from your prospects, please don't discourage them with a too long form.

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You could follow Netflix's example of simplifying the sign-up process to the max to grab the email.

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Customers are then directed to a page to complete their account setup.

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Thanks for reading all the way here 💙

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I hope you find these tips helpful. As always, feel free to give me your feedback to improve this newsletter 🫶

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See you soon,

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Julie E-commerce Expert @ Bigblue

Hello !

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At our Bigblue x Partnershift event, I had the opportunity to chat with experts in paid advertising.

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One point struck me: we only have 1.3 seconds to capture the attention of a young adult (18-24 years old) before they move on.

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Whether your strategy is well-established or you're just starting out, the challenge remains the same: create ads that immediately resonate with your target. 🎯

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To help you, here are 3 essential tips for visuals that convert, without wasting your budget. 💸

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1️. Think like your customers to find the perfect angle

To captivate your prospects, your ads must meet their needs.

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Put yourself in their shoes and consider their daily challenges, expectations, and aspirations. 🧠

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To assist you, here are some questions you can ask to find the perfect angle:

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• The miracle solution: What problem does my product solve (time-saving, cost-saving, improved quality of life...)?
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• Before/After: What were the inconveniences before my product? How does my offer change the game?
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• Customer favourites: What do my customers appreciate most about my product?
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• Breaking the routine: How did my customers manage before my product?

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‍<sup>My method for creating texts that convert
When writing your ad copy, I recommend applying the "4 U's" method:
- Unique: Stand out with originality.
- Ultra-specific: Provide precise answers and solutions.
- Urgency: Create a sense of scarcity to prompt immediate action.
- Useful: Ensure your content adds value.</sup>

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2️. Be authentic to increase your conversions

We've never had so many tools to create artificially polished content.

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Yet, 86% of consumers believe authenticity is crucial in their brand choice.

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In this context, your customers are your best ambassadors. Here are 3 tips for incorporating them into your campaigns:

• Explore your reviews to understand what resonates with your audience (and find the right angle ⬆).
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• Like the French brand INGA, use your positive testimonials as social proof.
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• Feature your customers' personal experiences to connect with your prospects immediately.

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<sub>My tip for automatically gathering customer testimonials with each order

Use Bigblue's custom tracking page to collect reviews once the order is delivered. Unbottled has gathered over 10k reviews to reuse on its website, product pages, and marketing campaigns.
‍Elevate my delivery experience 🚚</sub>

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3️. Bet on the extraordinary to revolutionise the day-to-day

In a world of increasingly standardised content like MrBeast's, taking a different approach by betting on the absurd can prove profitable.

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A strategy tested this week by DIJO!

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The probiotic brand splashed in the Paris metro with a 4x3 poster featuring a 💩 emoji.

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It is an original and very effective approach to making an impression.

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<sup>One last dose of inspiration for the road

AMI played the vintage card for its latest fashion show by sending out 90s-style mail invitations with scratch tickets, classified ads, and a postcard. Clever!</sup>

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Thanks for reading this far 💙

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I hope these tips prove useful. As always, feel free to share your thoughts; I love reading your feedback 😊

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See you soon,

Julie E-commerce Expert @ Bigblue

Hi !

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I wish you a fantastic year in 2024, filled with personal and professional successes 💸

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Our newsletter now boasts 4451 subscribers! Whether you've been with us from the start or joined us recently, a huge thank you for being a part of this community 💙

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For this special beginning-of-year edition, I'm sharing with you 3 exclusive tips to boost your e-commerce in Q1 2024 🚀

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1. Gamify Your Shopping Carts to Increase Sales

I recently browsed the MELLER website 🕶️

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Their marketing strategy is rather brilliant, so I was quite surprised by their somewhat limited checkout experience:

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• No estimated delivery date,
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• Lack of a progress bar to encourage free shipping,
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• No suggestions for complementary products for upselling.

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Conversely, the payment experience on the Merci Handy website is a true source of inspiration, displaying the following:

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• A progress bar that offers surprises at each level (goodies, shipping, etc.),
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• Clearly displayed delivery times,
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• Product recommendations to complete an order.

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Moral of the story: customizing your checkout can transform a simple transaction into a memorable and engaging experience, increase your sales, and boost customer satisfaction.

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<sub>Bigblue Tips

Maximize your sales like Believe Athletics and increase your conversions by 25% by displaying the estimated delivery date on your product pages with Bigblue Fast Tags. Reassure your customers at checkout, like Merci Handy, with our app's ETA feature.</sub>

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2. Compare Your Offer

Last week, I came across a rather audacious advertisement by the kombucha brand Boochcraft.

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In this ad, the brand gets straight to the point and directly compares the composition of its drinks... with that of its competitor, Olipop!

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A (very) effective strategy to show their advantages to prospects at a glance and stand out in an ultra-competitive market.

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Without necessarily naming your competitors, comparing your products' benefits on your pages or landing pages can be a winning strategy (accompanied by a CTA to measure performance, of course 💡).

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Used notably by the brand Katkin, ranked in the Top 5 UK’s Best New Startups Revealed 2024 👀

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^{Analyze Your Visitors' Behavior to Offer the Best Experience
Hotjar allows you to track your user's behaviour on your pages in the blink of an eye. Ideal for understanding your visitors' interactions and optimizing your CTAs.}

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3. Collaborate with an AI Pro

Last May, I talked about brands' enthusiasm for computer-generated images (CGI) in their marketing campaigns (spotted especially in the latest Jacquemus campaign, the Bisou Trip).

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For a lower cost but with just as much creativity, AI-generated images can open up unprecedented horizons for your brand.

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I've recently become fascinated with the AI artist joooo.ann and his collaborations with prestigious brands like LEGO, Maison KITSUNE, and Adidas.

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Exploring AI can be effective for standing out from your competitors and bringing a new creative breath to your campaigns and products.

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<sup>4 Websites to Get Started with Artificially Generated Images
- DALL·E 3, for an easy-to-use AI image generator
- Midjourney, if you have a bit more experience, the quality is better
- Leonardo.ai for creating video game-style images
- IA de Getty Images, for generating commercially usable images.</sup>

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Thank you for reading this far 💙

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I hope you enjoyed the topic of this edition! Don't hesitate to give me your feedback; I'm always delighted to hear your opinions 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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Happy New Year! I hope 2024 has started wonderfully for you.

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Our newsletter community continues to grow and now boasts 4,412 subscribers! Whether you've just joined us (a warm welcome 👋🏻) or have been with us since our inception, I'm grateful for your support and interest 💙

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Kicking off our first edition of the year, I'm excited to share my top 3 website redesigns to elevate your e-commerce in 2024 🖥️

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And as a token of appreciation, I've included a bonus gift at the end of this email: my secret extension for discovering the tools used by your competitors 🥷🏻

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1️. L'Hôtel Mahfouf by Léna Situations

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In early December, the French influencer and Youtuber Léna Situations revealed the new website for her brand, Hôtel Mahfou, themed around The Ski Resort ❄️

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The migration from WooCommerce to Shopify, along with the new graphic identity and redesign, was a whirlwind one-and-a-half-month project (🙀), timed perfectly with the opening of her physical store.

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Congratulations to BlackSwan (the agency behind the websites of Les Secrets de Loly and Caval) for completing this mission: the site's performance on GTmetrix is outstanding, offering a delightful UX design and navigation experience.

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Special mention for the unique presentation of sizes: product photos feature models of diverse body types, each lending their first name to a size category. For example, "size S" becomes "size Léna". Intrigued? Test it out here.

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^{Léna Situations' strategy to engage her community and boost sales
Léna and her team launched a "secret" broadcast channel on Instagram. Their Lobby boy shares exclusive information and promotions like early access to the e-commerce website and even secretly adds products to parcels. It's a treasure trove of inspiration for your next marketing campaigns. To have a look at the French discussion, click here.}

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2️. Detective Box

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Right before the Peak Season, Émilie, the founder of Detective Box, unveiled her brand new website along with a new flagship investigation: The Tarot Killer.

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The challenge was to create an engaging online presence for her experiential product: mystery-solving boxes designed for at-home entertainment.

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AKROLAB agency was tasked with revamping the site and visual identity. The result? A perfect representation of the Detective Box universe, clear concept communication, and a navigation design that turns visitors into keen detectives 🕵🏼‍♀️

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Don't miss the interactive "How It Works" timeline on the product page, a clever blend of customer FAQs and user-generated content. Absolutely brilliant.

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PS: Here is their captivating teaser video by agency KÖM, which has already amassed over 6.2k views.

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_{Bigblue Tips
Émilie, like over 500 other partner brands, benefited from Bigblue's unwavering support during the Peak Period. I was personally on the ground in the warehouses with my colleagues, ensuring thousands of orders were shipped promptly (photo proof below ⬇️). To learn more about our achievements, click here.}

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3️. The -1 Store

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The creators of the -1.STORE started with a simple yet challenging realization: making sustainable fashion choices should be straightforward.

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The -1.STORE is dedicated to offering a curated selection of responsible brands and durable, unisex clothing 💚

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Following a successful crowdfunding campaign on Ulule in July 2023, the -1.STORE launched its new website in September 2023.

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Designed by W3lead agency, the site has features like its intelligent filter system and repair/resale service.

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I'm particularly fond of their natural, unretouched product photos, a trend popularized by platforms like Vinted and Vestiaire Collective. In 2024, authenticity is your key to differentiation!

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^{Give your products a second life... Directly from your website!
Nopli offers a seamless solution for selling second-hand items on your e-commerce website. Brands like Almé Paris have already adopted this innovative approach 👀}

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🥷🏻 Bonus: How your competitors build their websites

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I recently discovered Wappalyzer, a tool developers use to analyze websites and identify the technologies employed.

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It's free and easy to use; install and open it on any e-commerce site to uncover the tools and solutions used.

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A major advantage: set up alerts to be notified when your competitors switch technologies 👀

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Thank you for joining me in this first edition of 2024 💙

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I'm excited for what this year holds and can't wait to share more insights and tips with you.

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Bests,

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Julie

E-commerce Expert @ Bigblue