Unlocking the secrets of successful Direct-to-Consumer businesses
Influencer-generated content or user-generated content: which strategy for your e-commerce brands?
Relatable content can hold the average consumer's attention longer than a traditional advertisement. When consumers browse the web, often through their phones on their favorite social apps, they look forward to seeing what influencers and ordinary people say about products and brands. So, if you're trying to get more attention for your brand and its offerings, you have two options to choose between – the girl-next-door approach or the aspirational influencer approach, both of which can help you boost sales and profits.
Investing in traditional advertising is becoming more challenging due to the ever growing costs and the oversaturated market. Since the iOS 14 update, D2C brands have been forced to think outside the box, developing the most creative ways to advertise to their audiences. In an effort to be more creative while reaching the masses, they've discovered the power that IGC and UGC hold.
Influencer-generated content and user-generated content have equally become the key elements to a successful marketing strategy that yields better results. And the reason for it? The content is much more relatable than a traditional advertisement. This advertising method has helped improve conversion rates and boost sales for digitally native vertical brands (DNVBs) looking for a way to make a name for themselves while up against the major competition.
Top-rated fashion brand Fashion Nova collaborated with female music artist Cardi B. in November 2018 with its "Party with Cardi" collection, which included a special event featuring the rapper and several other music artists, including Saweetie. It was so successful that items sold out within seconds! Not only did this mean major sales for the business, but it also led to a tremendous amount of organic user-generated content from those who managed to snag pieces from the event. In addition, since its successful collaboration with Cardi, the fashion brand has partnered with many other celebrities and mega influencers, including Teyana Taylor and Megan Thee Stallion. The brand has successfully built an empire by relying on influencer and user-generated content.
It's important to understand that IGC and UGC differ from one another, although both can bring tremendous value to your brand and business. Let's face it – influencer communities are often much more prominent. These people tend to have a massive following that occasionally consists of millions of people who care about their thoughts, feelings, and opinions, which is impressive. It's also great for brands that want to reach new people and target a massive audience. And when you choose to work with influencers, you will usually have more control over what they say in the content created, especially if you're paying them to do so. But UGC still has its perks. UGC is often cheaper and, at times, will cost you absolutely nothing.
Of course, you're probably asking yourself, "Which is better – user-generated or influencer-generated content?" The answer will depend on a few different factors, including the size of your business, what you sell, who you're trying to reach, and how much you can afford to spend.
Bigblue Tip: By providing a branded experience for customers with the help of Bigblue, Detective Box boosted delivery satisfaction by 95%. Improving the experience often leads to better reviews and organic user-generated content that helps brands grow. Focus on doing what you can to bring joy and excitement to your clients to receive more user-generated content than ever.
1. What is Influencer-generated content and why you should do it
- Influencer-generated content is any content created by someone with a following of a minimum of 5000 people (usually much more than that).
- By the end of 2022, the influencer marketing industry will likely have a value of $16.4B.
- Instagram is currently the most popular social media platform used for influencer marketing.
Source: Influencer Marketing Hub
When using influencer-generated content to advertise to consumers, you have the ability to get your brand's name out there. These individuals have thousands and, at times, millions of people following them who will see the content they've created. When you have them creating content where they're saying good things about your brands, it leads to more web traffic that converts. People will want to buy the items they saw their favorite influencer(s) discussing on social media. If you aim to get more people interested in your brand, it's a good idea to reach out to influencers.
American Eagle might not be new to the fashion industry, but the brand is bringing life back to its products and gaining more sales than ever due to its partnership with popular social media influencer Addison Rae. The company used Addison Rae to advertise its new line of Mom Jeans, which resulted in thousands of regular TikTok users posting themselves doing try-on hauls. The genius approach has benefited American Eagle, enabling them to use both influencer and user-generated content to their advantage to strengthen sales.
Bigblue Tip: Use influencer-generated content to boost credibility. Simply getting one person with a large following to post about your brand has the potential to lead to more sales and help you get more user-generated content than ever before!
Influencer-generated content may be the method to choose if you:
- Don't mind sending out products for free or paying influencers to post about your brand and the different products you offer.
- Are interested in reaching a targeted group of people who will feel more inclined to buy from you if they see someone they like talking about your brand/products.
- Want to start connecting with a new audience and want to do so with the help of a mega influencer with millions of followers.
- Hope to get high-quality content carefully created by influencers that you can post in various places, including your website and other social media platforms.
2. What is User generated content and why you should do it
- User-generated content consists of any content created by a regular consumer who says something about a brand or its products.
- The average consumer spends over 5 hours per day watching user-generated content.
- 60% of consumers believe that of all marketing content available to them, UGC is most authentic.
Instead of paying out of pocket to get people to make content for you as you'd normally need to do with influencer-generated content, user-generated content comes naturally. People are more likely to create videos and posts on social media about their experiences with a brand when it's a genuinely good one. If you can exceed expectations, customers will look forward to generating content about your products and sharing that content with others. The best way to exceed expectations? Offer high-quality products and an incredible unboxing experience that will leave a better impression on your customers.
Bigblue Tip: Provide custom packaging like FROM FUTURE to offer a pleasant surprise to your customers. The company managed to boost buyer satisfaction by 89% within just four months, meaning you have the potential to do the same!
Need an example of a famous UGC marketing strategy? Si Si La Paillette uses FAQs to create viral videos on TikTok. These videos work wonders for the company for several reasons. First, they’re responding to important questions that consumers have and want the answers to before they buy. However, they’re also creating valuable, insightful content and connecting with more consumers, which benefits the brand.
Use Si Si La Paillette’s Strategy to Get the Content You Need
One thing you might notice when you first start posting to platforms like TikTok is that consumers often have questions. Use this to your advantage, answering questions with video content that broadens your reach and helps your brand get more views. If possible, have influencers replying to some of these questions with their own video content, which will boost views even more. By using this effective marketing strategy, you can spend less and still see incredible results.
User-generated content is likely the best option for you to choose if…
- You want to build a name for your brand but don’t have a big budget.
- You’re confident in the quality of the products you provide to your consumers.
- You’re willing to take steps needed to enhance the experience, such as improving the unboxing experience.
- It’s your goal to appear as relatable and authentic as possible when connecting with the consumers.
- You don’t care nearly as much about growing quickly as you do about building a solid community of loyal customers.
3. IGC or UGC: When to Use One or the Other
The decision may be tough when deciding which to use, user-generated or influencer-generated content. Both have their pros and cons and can help brands of all sizes make a name for themselves, even dealing with a lot of competition.
Of course, it comes down to what you can afford, working within your budget, and using what you feel will work best for your business model. Most importantly, it helps to know that you can use a little bit of both in your marketing strategy to achieve the best possible outcome. Plenty of brands are already combining both options to get the greatest return on their investment while boosting sales.
Check out this list of some of the pros and cons of each type of content to help you decide which to use for your next marketing campaign.🔽🔽🔽
Pros of IGC
- With influencer-generated content, it's easier than ever to reach a larger audience because these individuals have thousands or even millions of people following them and paying attention to what they post.
- You have the option of choosing between different influencers. There are many of them, including nano, micro, macro, and mega influencers, willing to post about brands.
- Influencers with higher engagement rates who post about your brand can help you increase your follower count and boost traffic to your website, which results in more sales!
Cons of IGC
- Engaging well-established influencers is not always easy, so reaching out to them directly might not work.
- It can cost you money to get influencers to create content about your brand and the products you sell. Some charge more than others!
- Some influencers are a bit controversial. It's important to choose the influencers you plan to work with wisely because you don't want to deal with the drawbacks of any controversy they might cause.
Pros of UGC
- User-generated content is recognized as the most relatable type of marketing in existence. When people have someone like themselves talking about a product they love, it feels more like a conversation with a friend or family member.
- The content they create can help you gain more visibility for your brand. In addition, it can make your brand seem more authentic.
- When searching social media for different products, it makes it easier for consumers to come across content about your brand. As a result, they may choose to visit your social media pages or even check out your website to see what you're selling.
Cons of UGC
- You're not guaranteed content from consumers, even if they loved the experience you provided to them.
- Not all user-generated content created is positive. For example, consumers might say something they dislike about the brand.
- Not all creators have large followings, so the chances of getting millions of people to see the content are smaller. However, it can still happen, especially on a platform like TikTok, where some of the most random things go viral (Chicken salad, anyone?)
Bigblue Tip: Use a combo of user-generated and influencer-generated content to bolster your marketing efforts. Search for influencers with decent followings who typically share their thoughts and feelings about brands like yours! Connect with them and continue to provide an incredible experience to all to improve your chances of getting more user-generated content created.
Whitelisting 101: how to whitelist influencers for your e-commerce brand
In the realm of influencer marketing, the concept of influencer whitelisting has gained prominence, particularly on platforms like Facebook and Instagram. But how exactly does it work? Let's delve into the process of influencer whitelisting and gain some insights into this powerful marketing strategy.
In a nutshell, influencer whitelisting involves granting a brand paid ad control over an influencer's Facebook Ads Manager account. This essentially means that the brand gains the ability to promote the influencer's posts as sponsored content on both Facebook and Instagram platforms. This mutually beneficial arrangement allows brands to leverage the influence of popular creators while expanding their reach and engagement.
It's worth noting that TikTok is also entering the realm of creator licensing, offering similar capabilities to brands. However, their process differs slightly from that of Meta (formerly known as Facebook). We'll explore TikTok's approach in more detail later.
Although YouTube doesn't provide a specific whitelisting feature, brands can manually replicate the process on the platform, albeit with a bit more effort and involvement.
Given that creator licensing is still a relatively new concept, it can be a bit complex to navigate. It's crucial for both brands and influencers to familiarize themselves with key licensing concepts, terms, and definitions to ensure a smooth and successful collaboration.
By understanding the fundamentals of influencer whitelisting, brands can unlock the potential for increased visibility and engagement, while influencers can benefit from monetizing their content and expanding their reach.
1. Benefits of Influencer Whitelisting: A Win-Win for Brands and Influencers
The rising popularity of influencer whitelisting or licensing partnerships brings forth a range of benefits for both brands and influencers, establishing it as a powerful hybrid marketing approach. As this innovative advertising technique continues to evolve and refine, more brands and influencers are embracing it, reaping its advantages with confidence.
One significant advantage for brands is the relief from the perennial challenge of creating compelling content. Crafting messaging, visuals, and videos that truly resonate with the target audience often requires substantial investments, which may not always yield the desired results.
In contrast, influencer content holds immense appeal and garners impressive engagement metrics among their dedicated followers. By entering into influencer content whitelisting agreements, brands can effectively reduce their overall ad spend and production budgets while simultaneously driving greater paid results. Some notable benefits for brands include, but are not limited to:
Enhanced ad copy and content selection: Leveraging the expertise and creativity of influencers allows brands to curate more compelling and authentic content that resonates with the target audience, resulting in higher engagement.
Access to audience segmentation data: Collaborating with influencers provides brands with valuable insights into the demographics, interests, and preferences of their target audience, facilitating better audience segmentation and targeting in future campaigns.
Stronger relationships with top-performing creators: Establishing long-term partnerships through whitelisting fosters deeper connections with influential creators, creating a mutually beneficial relationship that can lead to more successful collaborations and brand advocacy.
Increased authentic engagement from consumers: Influencers have a unique ability to drive genuine engagement and interactions with their followers. Whitelisting enables brands to tap into this authenticity, fostering meaningful connections with consumers and building trust in their products or services.
Potential for user-generated content: Whitelisting campaigns have the potential to generate positive user-generated content across various social channels, extending the reach and impact of brand messaging while amplifying the influence of influencers.
While the spotlight has often been on the benefits for brands, it's important to recognize the significant advantages that influencers gain through whitelisting partnerships. Influencers stand to experience a considerable boost in engagement, growth in their follower counts, and several other benefits, such as:
Creative freedom on future social posts: As brands predominantly repurpose existing influencer posts, creators enjoy more flexibility and creative freedom in their future content creation, allowing them to further showcase their unique style and voice.
Increased compensation opportunities: Successful licensing campaigns can lead to higher compensation for influencers, particularly when they combine campaign fees with affiliate commission structures, providing an additional revenue stream.
Deeper relationships with favorite brands: Whitelisting paves the way for stronger connections between influencers and the brands they genuinely admire and align with. This fosters ongoing collaborations, exclusive partnerships, and the opportunity to become brand ambassadors.
Enhanced audience insights: Through Lookalike Audiences (LALs) and the analysis of data from whitelisting campaigns, influencers gain valuable insights into their audience demographics, preferences, and behaviors. This knowledge empowers them to refine their content strategy, improve targeting, and better serve their followers.
2. How to whitelist an influencer account?
1. Identify Suitable Influencers:
Before you begin the whitelisting process, it's important to identify influencers who align with your brand and target audience. Look for influencers whose content resonates with your brand values and has a significant following. Conduct thorough research and analysis to ensure the influencers you choose have a strong track record of engagement and authenticity.
2. Establish Communication:
Once you have identified potential influencers, establish communication to discuss the whitelisting opportunity. Reach out to the influencers via direct messages or email, expressing your interest in collaborating and explaining the benefits of whitelisting. Clearly outline the advantages for both parties, such as increased exposure for the influencer and extended reach for your brand.
3. Collaborate on Content:
Work closely with the influencer to create content that aligns with your brand's message and objectives. Provide guidelines and creative direction while allowing the influencer's unique voice and style to shine through. Collaborate on the post format, captions, hashtags, and any other specific requirements. Ensure that the content complies with Instagram's advertising policies to avoid any issues during the whitelisting process.
4. Request Access to the Influencer's Facebook Page:
To proceed with the whitelisting process, you will need access to the influencer's Facebook page connected to their Instagram account. Request the influencer to grant you access as an advertiser to their Facebook page. This step is crucial as it allows you to promote the influencer's post as an ad directly from their account.
5. Set Up Business Manager and Ad Account:
To run ads on Instagram, you need to set up a Business Manager account and connect it to your brand's Facebook page. If you haven't already done so, create a Business Manager account and follow the prompts to set up your ad account. Make sure the influencer's Facebook page is added to your Business Manager account and that you have the necessary permissions to run ads.
6. Boost the Influencer's Post:
Once you have access to the influencer's Facebook page and have set up your ad account, you can proceed to boost the influencer's post as an ad. Log in to your Business Manager account, navigate to Ads Manager, and select the appropriate ad account. Create a new ad campaign, choose the objective that aligns with your marketing goals, and select the influencer's post as the ad creative.
7. Define Target Audience and Budget:
As part of the ad setup process, define your target audience based on demographics, interests, and other relevant criteria. Set your budget and bidding strategy, keeping in mind your campaign objectives and overall marketing budget. Ensure that you optimize your ad targeting to reach the right audience and maximize the impact of the influencer's content.
8. Monitor and Optimize Performance:
Once the ad is live, closely monitor its performance using the Ads Manager dashboard. Track key metrics such as reach, engagement, click-through rates, and conversions. Adjust your campaign settings and optimize targeting as needed to improve performance. Continuously analyze the results and make data-driven decisions to enhance the impact of the whitelisted influencer content.
By utilizing the whitelisting feature on Instagram, brands can extend their reach and leverage the influence of content creators. Follow this step-by-step guide to effectively use the whitelisting feature, enabling successful collaborations with influencers and unlocking the full potential of your influencer marketing campaigns.
10 Ways to Get Your Shipping Emails to the Next Level
In the world of e-commerce, the journey doesn't end when a customer completes a purchase. Post-purchase communication plays a vital role in fostering customer engagement, building loyalty, and ultimately driving repeat business. One powerful tool in this arsenal is the post-purchase email, a strategic touchpoint that allows online stores to connect with their customers after the transaction is complete.
These emails serve as a bridge between the purchase and delivery, keeping customers informed, reassured, and excited about their upcoming delivery. By leveraging the potential of post-purchase emails, businesses can offer a great customer experience and leave a lasting impression that goes beyond the initial transaction.
One of the key benefits of post-purchase emails is their ability to enhance customer satisfaction. After making a purchase, customers eagerly await their order's arrival. A well-crafted shipping confirmation email provides them with real-time tracking information, estimated delivery dates, and product details, ensuring transparency and eliminating any uncertainty.
By keeping customers informed every step of the way, businesses can deliver a seamless and reassuring experience, leading to higher levels of customer satisfaction and brand loyalty.
I'm here to share 10 cutting-edge strategies that will take your shipping confirmation emails to the next level and leave a lasting impression on your customers.
Key benefits of using shipping Emails
Incorporating post-purchase emails into your marketing strategy can have a profound impact on customer satisfaction, loyalty, and revenue generation. By leveraging these benefits, you can optimize the post-purchase experience and build lasting relationships with your customers.
Enhance Customer Satisfaction: Post-purchase emails, such as shipping confirmation emails, provide customers with valuable information about their order status, tracking details, and estimated delivery dates. By keeping customers informed and engaged throughout the post-purchase process, you enhance their satisfaction and create a positive experience.
Build Customer Loyalty: Effective post-purchase emails go beyond transactional messages. They provide an opportunity to engage customers, offer personalized recommendations, and showcase loyalty or referral programs. By nurturing the relationship with customers after their purchase, you foster loyalty, encourage repeat purchases, and increase customer lifetime value.
Reduce Customer Service Inquiries: By including comprehensive product details, clear return and exchange instructions, and proactive customer support resources in your post-purchase emails, you empower customers to find the information they need.
This reduces the need for customers to contact your support team, saving time and resources for both parties.
Upsell and Cross-Sell Opportunities: Post-purchase emails allow you to suggest complementary products or relevant upsell options to customers based on their purchase history. By leveraging these opportunities, you can increase the average order value, boost sales, and encourage customers to explore more of your product offerings.
Strengthen Brand Identity: Consistency in branding across all customer touchpoints, including post-purchase emails, helps reinforce your brand identity. Align your emails' copy, design, and tone with your brand. This will create a cohesive experience. This experience will strengthen brand recognition and foster a deeper connection with customers.
1. Empower Customers with Real-Time Tracking
The foundation of a stellar shipping confirmation email lies in providing customers with a tracking link. This invaluable feature grants customers the power to monitor their order's progress in real-time. By incorporating the tracking link prominently in both the email subject line and body, you ensure that customers can easily locate and identify your email amidst the clutter of their inbox.
2. Enrich the Experience with Product Details
A shipping confirmation email should go beyond a mere acknowledgement. Including detailed product information, such as names, descriptions, sizes, colors, and quantities, builds customer confidence. This reassures them that the correct items are being sent. Leave no room for doubt or uncertainty by equipping them with all the necessary specifics to verify their purchase.
3. Proactive Customer Support at Their Fingertips
Frustration mounts when customers encounter difficulties in reaching out for support. A customer-centric shipping confirmation email should provide easy access to your support channels. Be proactive by anticipating common queries and include links to FAQs, return policies, or helpful pages that address potential concerns. You build trust, loyalty, and long-lasting relationships by demonstrating your commitment to exceptional service.
4. Set Expectations with Delivery Dates
Instant gratification has become the norm in today's society. Alleviate customer anxiety by incorporating an estimated delivery date in your shipping confirmation email. This simple gesture manages expectations and builds anticipation, transforming the waiting game into an exciting countdown.
5. Seamlessly Cross-Sell and Upsell
Capitalize on customer excitement by subtly suggesting complementary items in your shipping confirmation email. Create customized recommendations for customers based on their shipped order information. Highlight products from the same collection or carefully chosen sets that perfectly match their recent purchase. This strategic approach increases the chances of a second purchase and enhances the overall customer experience.
6. Elevate the Experience with Valuable Content
Transactional emails need not be mundane. Infuse value and entertainment by adding content to your shipping confirmation emails. It might be beneficial to consider adding referrals, social media posts demonstrating customer satisfaction, the option to join or sign up for something, blog posts, polls, customer feedback, or helpful instructions. By going above and beyond, you position your brand as a trusted advisor and elevate the customer experience.
7. Infuse Brand Personality into Every Word and Design
Your shipping confirmation email is an extension of your brand's identity. Seamlessly weave your brand's voice, tone, and design elements into the email to create a cohesive and memorable experience. Whether your brand exudes wit and irreverence or adopts a minimalist aesthetic, ensure that every aspect of the email reflects your brand's essence.
8. Highlight Loyalty and Referral Programs
If you have a loyalty or referral program, seize the opportunity to promote it in your shipping confirmation email. Remind customers of the benefits they can unlock, such as earning points or referring friends. By showcasing your loyalty initiatives at this crucial touchpoint, you encourage customer engagement and foster long-term loyalty.
9. Transparently Communicate Delays and Disruptions
In the face of unexpected delays or disruptions in shipping or fulfillment, be transparent and communicate openly with your customers. Address any concerns proactively by including a message in your shipping confirmation email, acknowledging the issue while maintaining your brand's unique voice. Transparency builds trust and sets the stage for excellent customer support.
10. Simplify Returns and Exchanges
Building trust with your customers involves being upfront about your return and exchange policies. Instead of making customers search for information on your website, include clear instructions and relevant details in your shipping confirmation email. Providing hassle-free returns and exchanges creates a sense of security and demonstrates your commitment to exceptional customer service.
By implementing these 10 strategies, you can transform your shipping confirmation emails into a powerful tool for customer engagement and satisfaction. Remember, in today's competitive landscape, every touchpoint matters. Continuously analyze and optimize your email performance to deliver an unparalleled customer experience at every stage of their journey. Elevate your shipping confirmation emails, and watch your customers become loyal brand advocates.
Drive Customer Loyalty with a Perfect Post-Purchase Email Workflow
In today's competitive e-commerce landscape, customer experience is king.
More than just offering quality products, businesses must focus on post-purchase interactions, turning one-time buyers into loyal, repeat customers. A key tool in this journey is a well-crafted post-purchase email workflow.
Statistics show it costs five times more to attract a new customer than to retain an existing one. However, only 32% of businesses prioritize customer retention.
By leveraging post-purchase email workflows, your e-commerce brand can tap into this opportunity, fostering trust and enhancing the shopping experience.
Let's dive into how to build an engaging, effective post-purchase email workflow that not only confirms orders and updates shipping status but also drives customer loyalty and repeat business.
1. Understanding the Post-Purchase Email Workflow
A post-purchase email workflow is a crucial but often underutilized tool in the e-commerce customer journey.
After a customer makes a purchase from your online store, this workflow kicks into gear, sending a series of automated emails to guide your customer through the post-purchase phase.
These emails serve several important functions. They confirm the customer's order, provide updates on shipping status, thank the customer for their purchase, and may even encourage further purchases. However, their benefits extend far beyond these practicalities.
Properly executed post-purchase emails can significantly enhance the customer experience. They build trust by keeping the customer informed, add a personal touch to the shopping experience, and lay the foundation for a long-term relationship between the customer and your brand.
Consider the success of industry giants like Amazon. Their post-purchase email workflow is a key element of their customer experience strategy, fostering customer loyalty and encouraging repeat business.
Now, you may be wondering how to build a post-purchase email workflow for your own e-commerce brand. Fear not, as we're about to dive into the core elements of a successful workflow, the best practices for timing these emails, and how to personalize them for maximum impact.
2. Essential Elements of a Post-Purchase Email Workflow
Designing an effective post-purchase email workflow requires a strategic blend of various elements.
Here are the key components to consider:
- Order Confirmation Email: This is the first communication after a purchase. It acknowledges the customer's order and provides essential details like order number, purchased items, cost, and estimated delivery time. This email serves to reassure the customer about their purchase and sets expectations for the next steps.
- Shipping Update Email: Once the order is dispatched, it's crucial to keep the customer informed about the shipping status. Providing a tracking number and estimated delivery date can help reduce customer anxiety and build trust in your brand.
- Delivery Confirmation: The delivery confirmation email signifies that the order has reached the customer. It's an excellent opportunity to thank the customer for their purchase, thereby fostering a positive relationship.
- Post-Delivery Follow-up: A few days after the product delivery, it's time to check in with the customer. Ask for their feedback on the product and their shopping experience. This engagement shows that you value their opinion and care about their satisfaction.
- Upselling and Cross-selling Emails: Once the customer has had time to enjoy their purchase, consider sending emails suggesting related products or offering personalized discounts on future purchases. This not only encourages repeat business but also reinforces the value you provide as a brand.
Remember, each email is an opportunity to engage with your customers and strengthen your brand's relationship with them. By understanding these core elements, you can build a post-purchase email workflow that maximizes customer satisfaction and loyalty.
3. How to Personalize Your Post-Purchase Emails
Personalization is key to making your post-purchase emails more impactful.
It's not just about addressing customers by their names – true personalization involves tailoring the content to meet individual customer preferences and behaviours.
Here's how to add a personal touch to your post-purchase emails:
- Use Customer's First Name: It's simple but effective. Addressing your customer by their first name in your emails can create a more personal and engaging experience.
- Recommend Related Products: Use purchase history to suggest products that the customer might be interested in. If a customer bought a camera, for example, you could recommend camera accessories in your follow-up email.
- Offer Personalized Discounts: Reward your customers' loyalty by offering personalized discounts on their next purchase. This not only encourages repeat business but also shows that you value their patronage.
- Provide Useful Content: Consider the customer's purchase and suggest relevant content. If they bought a kitchen appliance, for instance, you could send them recipes or maintenance tips. This demonstrates your commitment to customer satisfaction beyond the sale.
- Ask for Feedback: Requesting customer feedback makes them feel valued and heard. Plus, their insights can help you improve your products and services.
By implementing these personalization strategies, you can make your post-purchase email workflow more effective, fostering stronger relationships with your customers, and ultimately driving more sales for your e-commerce brand.
4. Best Practices for Post-Purchase Email Timing
Timing is everything when it comes to email marketing, and post-purchase emails are no exception.
The right timing can maximize engagement and foster a better customer experience. Here are some guidelines to consider:
- Order Confirmation Email: This should be sent immediately after a purchase is made. Customers usually expect to receive this email as soon as they complete their transaction.
- Shipping Update Email: Send this email as soon as the item is dispatched from your warehouse. Include a tracking number so customers can follow the journey of their purchase.
- Delivery Confirmation: This email should be sent as soon as the order is marked as delivered. It's an excellent opportunity to thank the customer and provide information on how to contact customer service if they have any issues.
- Post-Delivery Follow-up: Wait a few days after delivery before sending this email. It gives the customer time to use the product and form an opinion about it.
- Upselling and Cross-selling Emails: These emails should be sent one to two weeks after the purchase. This allows the customer to enjoy their initial purchase and reduces the likelihood of coming across as pushy.
💙 Bigblue Tips
Bigblue elevates post-purchase emails with personalized marketing banners for targeted up-selling. Use these banners to highlight related products and exclusive offers based on your customer's purchase, encouraging further engagement. Take the opportunity to promote referral links within these emails, turning satisfied customers into brand advocates, showcasing their innovative, customer-centric approach.
5. Examples of Effective Post-Purchase Email Workflows
Learning from successful brands can provide valuable insights for building your own post-purchase email workflow. Here are a few examples of brands that excel in this area:
- Amazon: A leader in e-commerce, Amazon's post-purchase email workflow is a model of efficiency and customer engagement. From immediate order confirmation to regular shipping updates and a follow-up email requesting a review, Amazon keeps its customers informed every step of the way.
- Zappos: Known for outstanding customer service, Zappos sends personalized thank you emails after each purchase. They also follow up with emails that suggest related products, enhancing the potential for further sales.
- Apple: Apple sends beautifully designed, clear, and concise post-purchase emails. Their delivery confirmation email not only confirms the product's arrival but also includes useful set-up guides and tips to immediately help customers enjoy their new purchase.
These brands show that effective post-purchase email workflows can significantly enhance customer experience and loyalty. By incorporating similar strategies into your workflow, you can engage your customers, provide value, and encourage repeat business.
Building the perfect post-purchase email workflow is a crucial step towards enhancing customer loyalty and driving repeat business for your e-commerce brand.
By understanding the importance of these emails, incorporating essential elements, personalizing content, and timing them right, you can significantly improve the post-purchase customer experience.
2022's Top 5 Product Bundles in E-Commerce
In today's digitally driven world, e-commerce has become a dominant force. With the increasing competition in the online marketplace, brands are continually innovating their marketing strategies to gain an edge.
One such effective strategy is product bundling, which not only boosts sales but also enhances customer satisfaction.
In 2022, several brands mastered the art of product bundling, creating campaigns that left a mark. Let's take a look at five such impactful product bundle campaigns from e-commerce brands in 2022.
1. Amazon's Smart Home Bundle
No discussion about e-commerce can be complete without mentioning Amazon.
In 2022, Amazon made a strategic move by bundling various smart home devices. The Smart Home Bundle was a hit among consumers. The pack included products like the Echo Dot, Ring Doorbell, and Amazon's Smart Plug.
Amazon smartly leveraged the growing interest in home automation and IoT devices, offering a one-stop solution for customers looking to upgrade their homes.
The campaign was successful because it catered to a specific customer need, making it easier for them to find and purchase related products together.
2. Sephora's Beauty Box
Sephora, the renowned beauty and cosmetics retailer, introduced the 'Beauty Box' bundle in 2022.
This box contained a curated selection of their top-selling products, giving customers the opportunity to try out various products at a lower price.
Sephora smartly used this strategy to introduce new customers to their bestsellers and promote lesser-known products.
The Beauty Box campaign effectively increased the average order value and encouraged repeat purchases, proving the efficacy of well-thought-out product bundling.
3. Nike's Workout Gear Bundle
Nike ran out a Workout Gear Bundle campaign, offering a complete set of workout clothes and accessories. The set was including a pair of shoes, a t-shirt, shorts, a water bottle, and a workout bag.
This package was a great deal, and it was perfect for those who are into health and fitness and would like to get everything in one place.
Nike's campaign was a success, resulting in higher sales and strengthening their reputation as a convenient shopping destination for workout essentials.
4. Blue Apron's Meal Kit Bundle
Blue Apron, a popular meal delivery service, introduced a Meal Kit Bundle in 2022, combining various meal kits based on specific dietary preferences or cuisine types.
These bundles offered customers a diverse and exciting range of meals for the week at a discounted price. This campaign resonated well with their busy customers who value convenience and variety.
The Meal Kit Bundle campaign helped Blue Apron increase their customer retention rate, highlighting the potential of product bundling in subscription-based businesses.
5. Lego's Themed Set Bundle
In 2022, Lego, the beloved toy company, introduced Themed Set Bundles, grouping together Lego sets of the same theme, such as Star Wars, Harry Potter, or Marvel Superheroes.
This strategy appealed to Lego's fanbase, encouraging them to complete their collections. This increased the perceived value of the purchase and led to an increase in average order value.
Lego's Themed Set Bundle campaign proved that product bundling can be a powerful tool in enhancing customer engagement and loyalty.
In conclusion, product bundling can be a game-changer for e-commerce brands when executed strategically. It's all about understanding customer needs, creating value, and delivering an unmatched shopping experience. These five examples from 2022 highlight the power of innovative product bundle campaigns and offer insights that can inspire other e-commerce brands in their product bundling strategies.
The Future of E-commerce: 6 Key Trends for 2023
As we venture into the second quarter of 2023, we find ourselves at the forefront of a digital revolution, charged with innovation and transformative ideas. This is a world where smartphones become bustling marketplaces, sustainability shapes our buying habits, and artificial intelligence becomes a trusted shopping assistant.
Kickstart your journey into the future of commerce with us as we unpack six transformative trends making waves 2023. Prepare to be inspired by these industry game-changers, offering fresh perspectives, innovative solutions, and unparalleled user experiences.
1. Embracing M-commerce
Welcome to the mobile-driven era, where 72.9% of e-commerce sales occur via smartphones, heralding the dominance of M-commerce in 2023. This shift to mobile shopping is propelled by the convenience of browsing, comparing, and purchasing products anytime, anywhere.
Consider Amazon's mobile app, an excellent example of M-commerce in action. It's a one-stop-shop offering seamless user experience, easy access to a wide range of products, and quick checkout processes.
For businesses, this underscores the need for a mobile-optimized presence. From mobile-friendly websites to dedicated apps, embracing M-commerce is crucial in today's digital landscape. This transition also opens avenues for personalized marketing strategies, such as location-based promotions.
As we progress through 2023, the influence of M-commerce continues to grow, revolutionizing the way we shop and engage with brands.
2. The Rise of Re-commerce
The call for sustainability is louder than ever in 2023, and it's echoing through the world of commerce too. Enter Re-commerce, the practice of selling used or second-hand goods, providing a sustainable alternative to traditional shopping.
Re-commerce is more than just a trend; it's a movement fuelled by a conscientious shift towards eco-friendly consumer habits. According to a recent ThredUp report, the second-hand market is projected to hit $64 billion by 2025, indicating the robust growth of the Re-commerce sector.
Take Depop and Poshmark, popular Re-commerce platforms. They have successfully tapped into the zeitgeist, providing a platform for users to buy and sell pre-loved items. Not only do they promote sustainability, but they also offer consumers the thrill of hunting for unique, vintage finds, often at lower prices.
For businesses, this shift towards Re-commerce presents an opportunity to align with consumer values, reinforcing their commitment to sustainability and attracting a new, eco-conscious customer base.
3. Deinfluencing - Rethinking Consumer Choices
In the dynamic world of social media, a new trend is emerging - Deinfluencing. A stark contrast to traditional influencer culture, Deinfluencing involves social media personalities guiding their followers on what not to buy, highlighting overhyped products, and encouraging critical evaluation of consumer choices.
Deinfluencing is about fostering conscious consumerism and curbing over-consumption. It's about influencers leveraging their platforms to question the need for every new product that hits the market, and instead promoting mindful and sustainable purchasing habits. In 2023, a YouGov survey revealed that 78% of consumers appreciate influencers who encourage them to make conscious buying choices.
Consider the example of YouTuber and Deinfluencer, Samantha Ravndahl. Known for her honest and critical reviews, she often discusses overrated beauty products, advising her followers to invest wisely and avoid unnecessary purchases.
For brands, this trend underscores the need for transparency, quality, and value in their products. Businesses can align with Deinfluencers to promote their commitment to responsible consumption, thereby gaining the trust of a more conscious consumer base.
4. Social Commerce - The Ultimate Shopping Experience
Bridging the gap between social media and online shopping is Social Commerce - a trend that's turning social platforms into virtual storefronts. This form of commerce harnesses the power of social media not just for promotion, but for direct sales, providing a seamless shopping experience for users.
In 2023, 55% of online shoppers have made a purchase via a social media platform, highlighting the growing influence of Social Commerce.
Platforms like Instagram and Facebook are leading this charge. With features like 'Shop Now' and 'Checkout', they've transformed from mere social networking sites into bustling e-commerce platforms. Users can now discover a product, explore its details, and make a purchase without ever leaving the app.
For businesses, Social Commerce presents a golden opportunity. It allows for direct interaction with customers, personalized marketing, and instant feedback. Moreover, it opens a new channel for sales, complementing traditional e-commerce setups.
5. BNPL - The Future of Payment Options
Navigating the world of commerce in 2023 comes with its own set of innovative payment solutions - prominent among them is BNPL, or 'Buy Now, Pay Later'. This flexible payment method is redefining the traditional transaction model, allowing consumers to purchase items immediately and pay for them over time.
According to a recent survey by FIS, BNPL services are used by 41% of American consumers, indicating its growing popularity. This trend is particularly appealing to younger generations who value financial flexibility and are wary of traditional credit models.
Companies like Afterpay and Klarna are leading the BNPL movement. They offer user-friendly platforms that integrate seamlessly with online checkouts, enabling customers to split their purchases into manageable, interest-free installments.
For businesses, offering BNPL options can lead to increased sales and higher average order values. It provides customers with the financial flexibility they desire, potentially resulting in a broader customer base and improved customer loyalty.
As we delve deeper into 2023, BNPL continues to gain momentum, offering an innovative, consumer-friendly approach to the age-old process of transactions, solidifying its position as the future of payment options.
6: AI and Commerce - The Role of ChatGPT
The commercial landscape in 2023 is teeming with technological advancements, with artificial intelligence playing a pivotal role. In particular, AI solutions like ChatGPT are transforming customer service, personalizing shopping experiences, and driving business growth.
ChatGPT, developed by OpenAI, leverages machine learning to understand and respond to user inputs, facilitating human-like conversations. This allows businesses to provide 24/7 customer support, answer queries instantly, and offer personalized recommendations, all without human intervention.
For instance, online retailers are integrating ChatGPT into their platforms to assist customers in real-time. Need help finding the perfect pair of sneakers or have a question about shipping policies? ChatGPT is there to help, providing accurate responses and enhancing customer satisfaction.
Furthermore, ChatGPT can analyze customer preferences and behaviors, providing valuable insights to businesses. This data can be used to tailor marketing strategies, optimize product offerings, and ultimately drive sales.
Breaking Down Headless Commerce: What E-Commerce Brands Need to Know
1. Understanding Headless Commerce and How It Works
Headless Commerce defines an e-commerce architecture where the frontend and backend are independent of each other. This architecture is supposed to give online stores more flexibility with customization because the frontend can be updated without touching the backend.
What do these two concepts mean?
- Frontend: The “visual part of the site” (customer-facing digital storefront, shop, online shop). It is also called the presentation layer.
- This can be much more than just a website but also channels like social media, mobile apps, and the billions of devices we use on the Internet of Things (IoT).
- Backend: All the systems, processes, and tools run in the background to handle operations and ensure your business is running smoothy. This tech stack deals with activities like merchandising, fulfilment, integrations, data storage, and checkout.
The separation of frontend and backend is essential to understand the headless approach because traditional commerce platforms tie these two elements together.
But how does it work?
The secret to headless commerce is the API or Application Program Interface 🗝
An API is a connection between the frontend and backend, sending information between the two in real-time.
Customer-facing content is managed on a back-end platform, like a CMS. With headless storefronts, you can leverage multiple backend systems depending on your needs.
These systems can include:
- Content Management System (CMS) like Shopify, Woocommerce, Prestashop, etc.
- Progressive Web App (PWA) : A progressive web app is a website that looks and behaves as if it is a mobile app. PWAs are built to take advantage of native mobile device features without requiring the end user to visit an app store, purchase, and download software locally.
- Customer Relationship Management (CRM)** like Hubspot, Pipedrive or Sellsy.
- Digital experience platform (DXP): A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimisation of contextualised digital experiences.
These additional SaaS (software as a service) tools build touchpoints for customers, like a mobile app or vending machine. Whenever a customer has a touchpoint with your storefront, an API call sends that information to your backend.
🌰 Headless Commerce vs Mobile first approach in a nutshell
Mobile first approach: your ecommerce is optimized for mobile thanks to a monolithic approach where the frontend and the backend are tied together without flexibility.
Headless Commerce: API-first approach, your commerce primitives and capabilities are sending to your customer touchpoints in realtime. "There’s no need to code to build a mobile-optimized landing page".
2. The Benefits of Headless Commerce for E-Commerce Brands
Headless commerce is anywhere commerce 🌍
It assumes commerce will rapidly evolve and offer our merchants to be wherever commerce and technology lead while helping them accomplish all of this in three key ways:
1. Increased personalization
With headless, customer behavior is your North Star.
Headless allows to instantly split test what you build so you can optimize your customer experience and your conversion rate.** You’re able to deploy changes to any storefront your consumers are shopping, passing data through to each and personalizing the entire customer journey.
Shoppers are 40% more likely to spend more than planned when the shopping experience is highly personalized. Choosing to go headless affords your brand the agility necessary to keep up with changing customer acquisition trends.
5 years ago, mobile traffic was accounting for less than 50% of the traffic within the e-commerce space. No surprise that most platforms were born in a desktop-first/desktop only environment.
⇒ Nowadays we observe at a 2/3+ ratio and growing at a 25% CAGR.
2. Faster time to market and less frustration.
Making changes to the website over time is of central importance for any merchant seeking performance and good branding.
Though it’s not as easy as it sounds when relying on monolithic platforms.
With headless, customer-facing work can be done independentlyn, without having to wait for backend work, and vice versa. It means you can separate copy from code and allow each team to keep moving without depending on the other to finish first.
3. More control and faster scaling.
Data have shown that 57% of IT and e-commerce leaders say their current platform would be capable of supporting their business for no more than 12 months.
Mostly because developing new features can be cumbersome for developers, especially on platforms that rely on old coding language and unmanageable environments. Moreover, **it is impossible to make those features accessible to non-tech people in a simple way** (like a marketing team for instance).
Headless plays are nice with everyone ❤️
With powerful APIs, it lets you integrate all of your existing systems (ERP, PIM, IMS, etc.) to build a shopping experience using the programming language of your choice. This also implies that any developer can build custom components locally with their beloved environment, as long as they rely on a modern language library (React.js).
It gives merchants access to the whole open-source ecosystem rather than the Shopify community. The components, when ready are pushed to the builder so they are accessible for non-tech people.
3. How Headless Commerce Benefits Shoppers
1. Balance privacy and personalization.
Highly required in a world where online privacy is top of mind for online shoppers 🔓
However, research supports the fact that consumers are still open to sharing customer data in return for personalized shopping experiences. Nine in 10 are willing to share behavioral data in return for a cheaper and easier experience.
Headless commerce equips to collect data and share it across platforms. If a consumer creates an account on an e-commerce website and continues his shopping journey on a different device (like a smartwatch), a headless architecture syncs its data across the two.
Thus, ecommerce brands can provide personalized product recommendations, save shopping carts across devices, and offer the preferred payment option based on a repeat customer’s order history.
2. A true omnichannel experience.
The customer journey is becoming increasingly more complex: 74% of customers have used multiple channels to start and complete a transaction while 76% prefer different commerce channels depending on the context.
Headless and an omnichannel approach make a perfect match because it makes shopping experiences available for both online and offline consumers.
Headless commerce can be a mobile app, an internet of things devices such as a smart mirror or watch, voice shopping, a Buy button, or a progressive web app… It turns any possible customer touchpoint into a sales opportunity while the commerce side is managed from a single backend.
3. More trust and loyalty to brands.
A really important aspect for DNVBs.
When customers trust a brand, there’s a sense of mental relief when it comes to making sure their needs are met. With headless commerce, they always are.
Not to mention the peace of mind in knowing they won’t need to spend hours chasing down a package, arguing with customer service, or battling a glitchy or unresponsive storefront.
4. When to Go Headless and How to Get Started
Going Headless can be a big investment and is not necessarily recommended to every merchant. Especially if their business is doing well enough with traditional architecture - it all depends on what they want to achieve.
💡 How much costs of a Headless Commerce Transition?
An e-commerce headless project cost from $50,000 to $500,000, plus annual maintenance costs, depending on the functionality, supporting tools, and level of customization.
Other channels built on a headless platform (like a mobile app, audio stream, or video game integration) could cost as low as $99 a month if you use an app to build your custom storefront.
There are 3 metrics, you should observe before going Headless:
1. Your website performance
- Performance < 50 : it is bad, often linked to the installation of lots of external applications (like pop-ups, etc.). The more apps you have, the more your score decreases). You should do something!
- Performance 50 <> 75 : medium, you can improve it to gain more revenue and consider a headless transition.
- Performance 75 <> 100: you are a speed champion, stay like this and consider a headless transition if you want to improve your customer experience and bring your checkout further 🚀
🛠️ You can use GTmetrix: to calculate your website's speed for free. It also gives you the top issues impacting your performance so you can work on them.
2. Your traffic on mobile
If More than 70% of your website traffic is on mobile.
3. Your GMV / Revenue
It 's recommended to go headless from about 1M GMV but it depends on the 2 other indicators too.
You also have to focus on your average cart: it might be more relevant for brands which realize 1M GMV with a €60 average cart than one around €500.
If you check all the boxes, you have 2 choices :
- Building your headless commerce architecture from scratch (usually more recommended for big businesses).
- Using platforms that already have headless architecture available (usually more recommended for small businesses).
Here is a quick overview of how it goes:
1. Determine if you should keep or switch your commerce platform.
- Adding API might be the best route for small businesses but also many mid-brands opt to switch to a SaaS (software as a service) solution which offers more scalability and flexibility in the long run.
- Shopify has a lot of APIs that can help our merchants go headless without ditching their ability to use the functionality they already have.
2. Pick a headless CMS.
- If you are selling on multiple channels, a headless content management system (CMS) is the best way to go. You can use a single CMS to create content specific to each channel and user experience and the API will sync their frontend and backend, sending the right content to the right touchpoints.
- An open-source system gives ultimate flexibility, but you’ll need more specialized knowledge to build and deploy it.
- SaaS is a great solution if you want to get started quicker and leaner.
3. Sync your CMS and APIs.
The critical step of the process - is when it comes to a smooth system that integrates the frontend and backend.
7 Eco-Friendly Packaging Options for E-commerce Brands
In today's increasingly environmentally conscious world, eco-friendly packaging has become a top priority for e-commerce brands.
By using eco-friendly packaging, e-commerce brands can not only reduce their carbon footprint but also appeal to eco-concious shoppers.
In this article, we will explore seven innovative and sustainable packaging alternatives that e-commerce brands should consider to stay ahead of the curve and make a positive impact on our planet.
1. Biodegradable Packing Peanuts
For environmentally aware e-commerce businesses, organic packing peanuts can change the way they protect their merchandise during transportation.
These sustainable alternatives to traditional Styrofoam peanuts are made from natural materials like cornstarch, wheat, or even potato starch.
Rather than regular packing peanuts, organic packing peanuts dissolve quickly and decompose within a couple of weeks.
This helps to keep hazardous plastics out of landfills and significantly cuts down on the ecological effects of packaging supplies.
In fact, according to a study by the Environmental Protection Agency (EPA), switching to biodegradable packing peanuts can reduce waste by up to 70%.
2. Cardboard and Paper-based Packaging
Cardboard and paper-based packaging are some of the most widely used eco-friendly solutions in the e-commerce industry. Both materials are easily recyclable and biodegradable, making them a sustainable choice for businesses looking to minimize their environmental footprint.
Corrugated cardboard, for instance, is a popular choice for e-commerce packaging due to its durability and lightweight nature.
According to the American Forest & Paper Association, around 93% of corrugated cardboard was recycled in 2018, showcasing its strong potential for reducing waste.
In addition to cardboard, paper tape is another excellent paper-based packaging option that can replace traditional plastic tapes, further decreasing the use of non-biodegradable materials.
To maximize sustainability in paper-based packaging, consider the following tips:
- Opt for recycled or FSC-certified materials to ensure responsible sourcing
- Use soy-based or water-activated adhesives instead of petroleum-based ones
- Encourage customers to recycle or reuse packaging materials
For example, Who Gives A Crap, an eco-friendly toilet paper company use 100% recycled cardboard boxes and paper tape. Thus, they eliminate the need for plastic packaging while still providing a high-quality, visually appealing product.
3. Recycled Plastic Packaging
Recycled plastic packaging is another eco-friendly option that e-commerce brands can adopt to minimize their environmental impact. By using post-consumer recycled (PCR) materials, businesses can help reduce the amount of plastic waste that ends up in landfills and oceans, while conserving natural resources and energy.
Popular recycled plastic packaging options include poly mailers, bubble wrap, and shipping bags, all of which can be made from PCR materials.
According to a study by the Association of Plastic Recyclers, using recycled plastic can save up to 88% of energy compared to producing new plastic materials.
When selecting recycled plastic packaging, look for certifications or symbols indicating the PCR content and recyclability. The higher the PCR percentage, the more sustainable the product.
For example, Patagonia is utilizing recycled plastic packaging. They ship their products in recycled plastic bags and have even created a line of clothing made from recycled materials.
4. Reusable Packaging Solutions
In a world where single-use packaging is becoming increasingly scrutinized, reusable packaging solutions offer a fresh approach for e-commerce brands seeking to stand out and reduce their environmental impact. By providing packaging that can be used multiple times, businesses can effectively cut down on waste and cater to eco-conscious customers.
Reusable packaging options, such as mailers and pouches, are designed to be durable, easy to clean, and repurposable for various uses.
For instance, some innovative brands like Hipli have introduced reusable mailers with double adhesive strips, allowing customers to reseal the package and send it on its way to another recipient.
According to the Ellen MacArthur Foundation, adopting reusable packaging could reduce global plastic packaging waste by up to 20%. This not only benefits the environment but also builds brand loyalty, as customers appreciate companies that promote sustainability.
A great example of a company utilizing reusable packaging is Bigblue, which offers a returnable packaging service for e-commerce brands like Hipli. Moreover, our BlockBox is made from recycled fabrics and clothing to protect glass products and can be repurposed as stuffing for cushions or handicrafts.
By choosing Bigblue, you can reduce your environmental impact and contribute to a circular economy.
5. Plantable Packaging
Imagine a world where packaging not only protects your products but also brings new life to the environment. That's the magic of plantable packaging, an innovative and eco-friendly solution that e-commerce brands can adopt to delight customers and minimize waste.
Plantable packaging, such as seed-infused paper, is embedded with seeds that can be planted after the packaging has served its purpose. This creative approach not only encourages customers to engage with your brand but also contributes to a greener planet by reducing waste and promoting biodiversity.
A study by Cone Communications found that 87% of consumers are more likely to purchase a product with a social or environmental benefit, making plantable packaging an excellent way to capture the attention of eco-minded shoppers.
One shining example of a company using plantable packaging is Botanical PaperWorks. They offer seed-infused paper products, like greeting cards and promotional materials, which can be planted to grow wildflowers, herbs, or vegetables once they've been used.
By incorporating plantable packaging into your e-commerce business, you can create memorable unboxing experiences, appeal to environmentally conscious consumers, and foster a deeper connection between your customers and the natural world.
6. Mushroom-based Packaging
Mushroom-based packaging is an exciting and innovative eco-friendly solution that's quickly gaining popularity among sustainability-focused e-commerce brands. Made from mycelium – the root-like structure of mushrooms – and agricultural waste, this biodegradable packaging material offers a promising alternative to traditional foam and plastic options.
Mycelium-based packaging is not only biodegradable but also compostable, meaning it breaks down into nutrient-rich soil within just a few weeks. This makes it a superior choice for businesses looking to minimize their environmental impact and cater to eco-conscious consumers.
According to the World Wildlife Fund, approximately 8 million metric tons of plastic end up in our oceans every year. By opting for mushroom-based packaging, e-commerce brands can help tackle this pressing issue and reduce the reliance on harmful materials.
One notable company utilizing mushroom-based packaging is Ecovative Design, whose innovative product, MycoComposite™, has been adopted by businesses like Dell and IKEA. By choosing this sustainable packaging material, these brands are demonstrating their commitment to protecting the environment and setting a positive example for the industry.
By incorporating mushroom-based packaging into your e-commerce business, you can showcase your dedication to sustainability, attract eco-minded customers, and contribute to a greener, healthier planet for future generations.
7. Compostable Mailers and Pouches
Made from plant-based materials, these compostable options break down into nutrient-rich compost when disposed of in home or commercial composting facilities.
Compostable packaging not only reduces the amount of plastic waste generated but also offers a sustainable end-of-life solution for packaging materials.
According to the United Nations Environment Programme, roughly 300 million tons of plastic are produced each year, with only 9% being recycled. Compostable packaging can help address this challenge by providing a viable alternative to traditional plastic packaging.
When choosing compostable mailers and pouches, look for certifications like ASTM D6400 or EN 13432, which indicate that the product meets compostability standards. Companies like TIPA and noissue offer certified compostable mailers and pouches that can help your business make the switch to greener packaging.
An inspiring example of a company using compostable mailers is Pela, an eco-friendly phone case manufacturer. Their commitment to sustainability shines through their use of 100% compostable mailers, which decompose within 3-6 months in a home composting system.
By incorporating compostable mailers and pouches into your e-commerce packaging strategy, you can demonstrate your commitment to sustainability, reduce your environmental impact, and cater to the growing market of environmentally conscious consumers.
As e-commerce continues to grow, so does the demand for sustainable packaging options that cater to environmentally conscious consumers. From biodegradable packing peanuts to mushroom-based packaging and compostable mailers, the options for sustainable packaging are diverse and innovative.
By incorporating eco-friendly packaging alternatives into their operations, e-commerce brands can minimize their environmental impact, build brand loyalty, and appeal to a growing market of eco-minded shoppers.