Newsletter #56 - Unbottled’s winning formula – one to copy for your next launches 👇

Hello!

Planning a product launch? Or looking to scale… without doubling your team?

Then take a look at Unbottled — a French brand on a mission to rid bathrooms of single-use plastic, with high-performance solid care products that don’t compromise on quality..

💥 In 2020, the brand launched from the co-founders’ living room with just a prototype.

💥 Today, they sell one shampoo every minute—with a team of fewer than 10 people.

Their magic formula:

• Strong, distinctive branding
• A well-oiled omnichannel strategy
• Perfectly structured logistics

Here are 4 actionable levers to reproduce for a successful launch 👇

🎯 Create irresistible offers

What if your products became must-have daily routines?

That’s exactly the bet Unbottled made.

Result: +42% average basket value from the first order.

Like Unbottled, rethink your offer to spark desire from the very first click:

• Packs designed for real-life needs (clear skin kits, family bundles, discovery kits…)
• Memorable product names (the naked shampoo, one of their best-sellers)
• Pastel packaging that refreshes traditional “green” aesthetics
• A fun, straight-talking tone that breaks from typical eco-friendly messaging
• A sensorial, effective product: it lathers, smells great, and doesn’t compromise

🎁 How to create your perfect bundle

Forget boring product bundles.

• Offer combos created for everyday needs: morning routines, weekend packs, family kits…
• Add a fun, clever name, a clear promise, and a real customer benefit (time, simplicity, price)

💡 Key takeaway: Mixed bundles perform 20% better than single-product packs.

🛍️ Turn your stores into powerful acquisition channels

At Unbottled’s very first pop-up, most visitors were discovering the brand.

💡 Proof that, when used wisely, retail can become a powerful acquisition driver.

The brand made it a core pillar of their omnichannel strategy, opening seven flagship stores and distributing through 2,000+ points of sale, including pharmacies and chains like Sephora.

In-store, customers can try products, create a personalised gift set, and chat with the team.

All within a consistent universe: purpose-driven bathrooms, educational visuals, and a testing sink…

 📍 Inside the Unbottled flagship in Le Marais, designed by retail3D

✅ If you’re trying retail for the first time, remember:

• Choose a space where people can experience the brand (demos, advice, interaction)
• Use in-store conversations to enrich your content and CRM
• Encourage visitors to continue the journey online (QR codes, incentives…)
• Centralise your inventory for easier e-commerce + store management
• Start with a pop-up or flagship before committing to permanent retail

🔧 Structure your logistics early to scale fast

Today, Unbottled ships over 15,000 orders per month across e-commerce, retail, and B2B (e.g., Sephora).

And yet… only two people manage their entire logistics.

Their secret? A setup built to scale without adding operational complexity.

🎯 To ensure flawless quality and fast delivery across Europe—even at scale—the brand centralised all their logistics with a single platform: Bigblue.

This smart move lets them handle:

• ✅ E-commerce orders (via Shopify)
  
• ✅ B2B shipping (Sephora, pharmacies, etc.)
  
• ✅ Regular restocks of their stores
  
• ✅ Real-time stock and performance tracking

🎥 Watch Unbottled’s inspiring story

In our latest Bigblue customer story, Benjamin shares their fast, structured growth—and how we’ve supported them from the start.

A success story you don’t want to miss ⤵️

💌 Make every delivery a re-engagement moment

At Unbottled, shipping isn’t just about sending a parcel.

Every post-purchase step is crafted to enhance the experience and encourage referrals.

To build loyalty from the first order, optimise these 3 key moments:

• 🛒 Before purchase

Show estimated delivery dates on product pages.

👉 This transparency boosts confidence—and conversions.

• 🚚 During shipping

Brand your tracking emails and pages.

👉 Unbottled allows customers to update their address directly on the tracking page—and rewards them with a €10 discount to encourage a second purchase.

• 📦 At delivery

Make unboxing a true brand moment.

👉 Recyclable packaging aligned with their B Corp values and a personalised card signed by the co-founder to thank each customer.

💙 Want to scale like Unbottled?

With Bigblue, you centralise B2C & B2B logistics, track inventory in real-time, and deliver fast—all on one platform.

That’s all for today!

Talk soon,

Cathy
E-commerce Expert @ Bigblue