Newsletter #56 - Unbottled’s winning formula – one to copy for your next launches 👇

Hello!

 

Planning a product launch? Or looking to scale… without doubling your team?

 

Then take a look at Unbottled — a French brand on a mission to rid bathrooms of single-use plastic, with high-performance solid care products that don’t compromise on quality..

 

💥 In 2020, the brand launched from the co-founders’ living room with just a prototype.

 

💥 Today, they sell one shampoo every minute—with a team of fewer than 10 people.

 

Their magic formula:

 

• Strong, distinctive branding
• A well-oiled omnichannel strategy
• Perfectly structured logistics

 

Here are 4 actionable levers to reproduce for a successful launch 👇

 

🎯 Create irresistible offers

 

What if your products became must-have daily routines?

 

That’s exactly the bet Unbottled made.

 

Result: +42% average basket value from the first order.

 

Like Unbottled, rethink your offer to spark desire from the very first click:

 

• Packs designed for real-life needs (clear skin kits, family bundles, discovery kits…)
• Memorable product names (the naked shampoo, one of their best-sellers)
• Pastel packaging that refreshes traditional “green” aesthetics
• A fun, straight-talking tone that breaks from typical eco-friendly messaging
• A sensorial, effective product: it lathers, smells great, and doesn’t compromise

 

 

🎁 How to create your perfect bundle

 

Forget boring product bundles.

 

• Offer combos created for everyday needs: morning routines, weekend packs, family kits…
• Add a fun, clever name, a clear promise, and a real customer benefit (time, simplicity, price)

 

💡 Key takeaway: Mixed bundles perform 20% better than single-product packs.

 

 

🛍️ Turn your stores into powerful acquisition channels

 

At Unbottled’s very first pop-up, most visitors were discovering the brand.

 

💡 Proof that, when used wisely, retail can become a powerful acquisition driver.

 

The brand made it a core pillar of their omnichannel strategy, opening seven flagship stores and distributing through 2,000+ points of sale, including pharmacies and chains like Sephora.

 

In-store, customers can try products, create a personalised gift set, and chat with the team.

 

All within a consistent universe: purpose-driven bathrooms, educational visuals, and a testing sink…

 

 

 📍 Inside the Unbottled flagship in Le Marais, designed by retail3D

 

✅ If you’re trying retail for the first time, remember:

 

• Choose a space where people can experience the brand (demos, advice, interaction)
• Use in-store conversations to enrich your content and CRM
• Encourage visitors to continue the journey online (QR codes, incentives…)
• Centralise your inventory for easier e-commerce + store management
• Start with a pop-up or flagship before committing to permanent retail

 

 

🔧 Structure your logistics early to scale fast

 

Today, Unbottled ships over 15,000 orders per month across e-commerce, retail, and B2B (e.g., Sephora).

 

And yet… only two people manage their entire logistics.

 

Their secret? A setup built to scale without adding operational complexity.

 

🎯 To ensure flawless quality and fast delivery across Europe—even at scale—the brand centralised all their logistics with a single platform: Bigblue.

 

This smart move lets them handle:

 

• ✅ E-commerce orders (via Shopify)
  
• ✅ B2B shipping (Sephora, pharmacies, etc.)
  
• ✅ Regular restocks of their stores
  
• ✅ Real-time stock and performance tracking

 

 

 

🎥 Watch Unbottled’s inspiring story

 

In our latest Bigblue customer story, Benjamin shares their fast, structured growth—and how we’ve supported them from the start.

 

A success story you don’t want to miss ⤵️

 

 

 

💌 Make every delivery a re-engagement moment

 

At Unbottled, shipping isn’t just about sending a parcel.

 

Every post-purchase step is crafted to enhance the experience and encourage referrals.

 

To build loyalty from the first order, optimise these 3 key moments:

 

• 🛒 Before purchase

 

Show estimated delivery dates on product pages.

 

👉 This transparency boosts confidence—and conversions.

 

• 🚚 During shipping

 

Brand your tracking emails and pages.

 

👉 Unbottled allows customers to update their address directly on the tracking page—and rewards them with a €10 discount to encourage a second purchase.

 

• 📦 At delivery

 

Make unboxing a true brand moment.

 

👉 Recyclable packaging aligned with their B Corp values and a personalised card signed by the co-founder to thank each customer.

 

 

 

 

💙 Want to scale like Unbottled?

 

With Bigblue, you centralise B2C & B2B logistics, track inventory in real-time, and deliver fast—all on one platform.

 

 

That’s all for today!

 

Talk soon,

 

Cathy
E-commerce Expert @ Bigblue