Newsletter #46 - 3 strategies to maximise your conversion rate at checkout 🎰

Hello!

I mentioned this back in the March edition: 70% of users abandon their carts without completing their purchase. On mobile, it even goes up to 85% 🤯

As we approach the end of the year, acquisition costs will start to climb.

To help you optimise your customer journey, I’ve spotted 3 strategies to maximise your conversion rate at checkout 🎰

1️⃣ Optimise click-and-collect deliveries like Les Secrets de Loly

39% of consumers prefer to collect their orders from a pickup point for practical reasons.

On the other hand, 35% are willing to pay more for faster delivery or one that better meets their needs.

To satisfy as many customers as possible, Les Secrets de Loly uses the Maple app📍

This click-and-collect app, compatible with all carriers, lets users choose their collection point from over 40,000 locations before paying.

Among its benefits:

• The map is customisable with your brand’s colours.
• Checkout can be blocked until the customer selects a pickup point (reducing customer support queries).
• All practical information is displayed in real-time: opening hours, address, and distance from the customer’s home.

Available on Shopify and Shopify Plus.

⭐️ 5/5: Maple is one of Shopify’s top-rated apps.

Because genuine reviews are worth a thousand arguments, here’s what users are saying:

• “An ideal app.”
• “A dream for our customers.”
• “Finally a real alternative to Mondial Relay’s app, which is never stable and often crashes.”

2️⃣ Highlight your shipping and returns policies like Mello

84% of users check the returns policy before purchasing, especially in the fashion industry or for higher-value baskets.

To eliminate any doubts at checkout, mattress brand Mello reassures customers by clearly reminding them, using icons, of:

• Their guarantees and returns policy.
• The delivery steps and timeframes.

This is an effective way to reduce cart abandonment and ensure clear communication on mobile and desktop alike.

Their ultimate trick? A contact section with the email address and even the phone number of their customer service to guide users right to the “Buy” button. 📞

↩️ Want to boost customer retention through returns?

92% of shoppers will reorder if the returns process is easy. Like CAVAL, offer an intuitive, customisable Returns Portal like Bigblue’s to delight your customers and increase their lifetime value 🚀

3️⃣ Use abandoned cart reminder emails like Musc Intime

Sending automatic emails for every abandoned cart can help you recover between 5% and 11% of abandoned carts 🧺

To boost their effectiveness, you can include a limited-time promo code, like Musc Intime's code, which is valid for 48 hours.

💡 One last tip

To improve the performance of your abandoned cart emails, I recommend writing them in plain text, signed off to mimic non-transactional emails.

Why?

• Plain text emails have a 21% higher open rate than HTML emails.
• Their click-through rate is 17% higher.
• Often perceived as more personal, they also generate more engagement.
• They have a better chance of bypassing spam filters.

💌 Your logistics data is key to creating ultra-effective email sequences

Thanks to the Bigblue x Klaviyo integration, you can schedule your campaigns based on order status, segment your customer base by satisfaction level, and watch your repeat purchase rate skyrocket 🤩

That’s all for this week. I hope these tips help you reduce cart abandonment and boost your sales this quarter! 🚀

Speak soon,

Julie

E-commerce Expert @ Bigblue