Who is Tupperware's fulfilment partner?

Tupperware's fulfilment partner is Bigblue, the only Europe-based logistics provider (3PL) selected for Shopify's official fulfilment network. From a single centralised warehouse in Normandy, France, Bigblue stores and ships Tupperware's products across six European markets, covering all three of its sales channels: its Shopify e-commerce site, the Amazon marketplace, and its direct-sales network.

What is Tupperware France?

Tupperware is one of the most iconic household brands in the world, present in almost every family. When its US parent company went bankrupt, Augustin Rudigoz, Deputy Managing Director of Tupperware France, bought the French business with his partners. They relaunched it independently across six countries: France, Germany, Italy, Belgium, Poland, and the Netherlands.

It was, in effect, the brand's last chance to avoid disappearing after narrowly escaping liquidation. Today Bigblue stores and ships 700,000 items for Tupperware, spanning 600 different products. The relaunch itself was named Favorite Brand 2025 at the Q4 Ecom Awards.

Why did Tupperware choose Bigblue?

The relaunch demanded an external logistics partner for a simple reason: Tupperware was sitting on an enormous volume of products, with more than 2,000 pallets of stock spread across four European countries that had to be centralised, put into stock, and made available to consumers quickly.

After talking with Bigblue, the team realised it was the right partner to serve all of its sales channels at once. Bigblue onboarded the products, ran the operations, and shipped the orders, letting Tupperware restart in record time.

Their ability to onboard our products, manage operations, understand our needs, and ship parcels allowed us to restart in record time.

They needed a genuine partner rather than a generic provider, one that could manage trucks arriving daily from across Europe with new products to stock, all while orders kept shipping on time.

How does Bigblue ship Tupperware's orders?

In just a few weeks, Bigblue centralised more than 2,000 pallets from four countries into one warehouse and restarted shipping at 12,000 items a day. The first orders were shipped in April 2025, with Tupperware relaunching all three of its sales channels simultaneously:

• Shopify e-commerce. The website is connected directly to Bigblue's logistics system, so orders flow through and ship automatically.
• Amazon marketplace. Bigblue handles full order management for the Amazon channel from the same stock.
• Direct sales. Tupperware's home-selling tool, Selling At Home, is connected to Bigblue so its more complex direct-sales orders run from the same operation.

What's interesting about Bigblue's solution is connecting Shopify to their logistics system. We also managed to connect Selling At Home with Bigblue. It helps us gain efficiency by interfacing the different tools we use day to day.

From the single Normandy hub, Bigblue ships across six European markets through a network of more than 50 carriers, with an average of two days in France and two to five days across the rest of Europe. 78% of Tupperware's orders ship outside France. At checkout, customers choose standard, express, or pickup-point delivery. Tupperware now ships more than 1,000 orders a day and has delivered over 120,000 orders to 24+ countries since the relaunch. It aims to triple that volume within 12 months.

How does Tupperware manage seasonality and peak promotions?

Demand swings by season: some products sell in summer, others in winter. On top of that, the marketing team runs a promotional calendar in close coordination with Bigblue, because promotions usually mean major spikes in orders to anticipate.

That flexibility was tested during the end-of-year rush in 2025, when Bigblue handled more than 30,000 orders while holding an average dispatch time of 24 hours, even as volumes tripled.

What we achieved with Bigblue over the past three months was something quite extraordinary.

The customer experience holds steady through those peaks: orders keep going out fast, and Bigblue carries the Tupperware brand right through to delivery. Fully branded tracking pages and emails give consumers complete autonomy over their delivery without contacting support: they can reschedule a delivery or even correct their address directly from the tracking page. Letting customers fix their own addresses alone saved the support team around 100 days of work. The results speak for themselves:

• 90%+ customer satisfaction
• 110+ support hours saved every month
• 73% tracking-email open rate
• 200+ returns avoided every month through collection reminder emails

One feature we particularly appreciate at Bigblue is the tracking page, which gives customers the ability to track their parcel and manage their deliveries on their own, saving us a huge amount of time and improving our responsiveness.

Which Bigblue features does Tupperware use the most?

Across the relaunch and daily operations, the features in heaviest use are:

• Centralised single-warehouse fulfilment. More than 2,000 pallets from four countries were centralised into one Normandy warehouse, now managing 700,000 units across 600 SKUs and shipping to six European markets.
• Shopify connection. Orders placed on the website flow straight to Bigblue and ship automatically, with no manual handling.
• Amazon marketplace management. Bigblue handles full order management for the Amazon channel from the same stock.
• Selling At Home integration. The direct-sales tool is connected to Bigblue, so e-commerce, Amazon, and home selling all run from one operation.
• Multi-carrier, multi-option delivery. Access to more than 50 European carriers lets Tupperware offer standard, express, and pickup-point delivery, and ship 78% of orders internationally.
• Branded tracking page with self-service. Consumers reschedule deliveries and correct addresses themselves, saving around 100 days of support work and avoiding more than 200 returns a month.
• Inventory and satisfaction tracking. Tupperware follows stock and customer satisfaction in one place, holding a 24-hour dispatch time and more than 90% satisfaction even through peaks.