Newsletter #47 - Want a Festive Sales Boost? Try These 3 Ultra-Effective Ad Formats 🧚🏻‍♀️

Hello!

The countdown has begun ⏱️

We're now less than a month away from Black Friday, marking the start of the Peak Period—and the inevitable surge in online acquisition costs 🤯

Spending on Facebook and Instagram skyrocketed by 90% during BFCM in 2023, and this trend is only set to grow this year.

To stand out in an increasingly crowded landscape, you need to capture your prospects’ attention right now.

To inspire you, I’m sharing Hismile’s three favourite ad formats—simple, effective, and perfect for helping you stand out on Meta and shine this festive season 🦷✨

1️⃣ The Behind-the-Scenes format

Why it works:

Showing your behind-the-scenes is a powerful way to connect with your audience, giving them an inside look at the story behind your product.

BTS content also creates a strong sense of exclusivity, which plays a key role in influencing purchase decisions 🔑

Hismile's recipe? Ads shot in their warehouse, office, or even the “lab” 🧪

For a burst of inspiration, I’ve included a link to their Meta library here 👀

📦 Is your logistics really ready for the holidays?

Nothing loses a hard-earned customer faster than a poor delivery experience during the festive season. At Bigblue, ensuring fast delivery and an impeccable customer experience is central to our mission. 

Regina from Believe Athletics 🧘🏻♀️ talks about it here.

And if you have any doubts, you can audit your logistics for free—just follow this link ⤵️

2️⃣ The iPhone Note

Why it works:

Using formats familiar to everyday digital life is an excellent way to break through ad barriers and connect with your audience.

Hismile chose an iPhone note, but you could also try a Google search, a WhatsApp or Slack conversation, a Pinterest search…

The advantage of these visually simple formats is that they’re also very easy to test and iterate!

🛠️ A few tools for spying on your competitors’ campaigns

• Meta Ads Library: see active and past campaigns on Meta.
• Tiktok Ads Library: same principle, but for TikTok.

• I Search From: simulate Google searches and test SEA campaigns.

   

3️⃣ Handwritten Text

Why it works:

Handwritten text humanises your message, adding a touch of authenticity and closeness.

In a feed filled with polished visuals and digital fonts, handwritten texts naturally stand out and capture users’ attention 💡

So, grab your pens! 🖋️

I hope these formats have inspired you and will help you boost your sales this festive season! 🎄

See you soon,

E-commerce Expert @ Bigblue