Conversion Rate Optimization
I mentioned this back in the March edition: 70% of users abandon their carts without completing their purchase. On mobile, it even goes up to 85% 🤯
As we approach the end of the year, acquisition costs will start to climb.
To help you optimise your customer journey, I’ve spotted 3 strategies to maximise your conversion rate at checkout 🎰
1️⃣ Optimise click-and-collect deliveries like Les Secrets de Loly
39% of consumers prefer to collect their orders from a pickup point for practical reasons.
On the other hand, 35% are willing to pay more for faster delivery or one that better meets their needs.
To satisfy as many customers as possible, Les Secrets de Loly uses the Maple app📍
This click-and-collect app, compatible with all carriers, lets users choose their collection point from over 40,000 locations before paying.
Among its benefits:
- The map is customisable with your brand’s colours.
- Checkout can be blocked until the customer selects a pickup point (reducing customer support queries).
- All practical information is displayed in real-time: opening hours, address, and distance from the customer’s home.
Available on Shopify and Shopify Plus.
⭐️ 5/5: Maple is one of Shopify’s top-rated apps.
Because genuine reviews are worth a thousand arguments, here’s what users are saying:
- “An ideal app.”
- “A dream for our customers.”
- “Finally a real alternative to Mondial Relay’s app, which is never stable and often crashes.”
2️⃣ Highlight your shipping and returns policies like Mello
84% of users check the returns policy before purchasing, especially in the fashion industry or for higher-value baskets.
To eliminate any doubts at checkout, mattress brand Mello reassures customers by clearly reminding them, using icons, of:
- Their guarantees and returns policy.
- The delivery steps and timeframes.
This is an effective way to reduce cart abandonment and ensure clear communication on mobile and desktop alike.
Their ultimate trick? A contact section with the email address and even the phone number of their customer service to guide users right to the “Buy” button. 📞
↩️ Want to boost customer retention through returns?
92% of shoppers will reorder if the returns process is easy. Like CAVAL, offer an intuitive, customisable Returns Portal like Bigblue’s to delight your customers and increase their lifetime value 🚀
3️⃣ Use abandoned cart reminder emails like Musc Intime
Sending automatic emails for every abandoned cart can help you recover between 5% and 11% of abandoned carts 🧺
To boost their effectiveness, you can include a limited-time promo code, like Musc Intime's code, which is valid for 48 hours.
💡 One last tip
To improve the performance of your abandoned cart emails, I recommend writing them in plain text, signed off to mimic non-transactional emails.
Why?
- Plain text emails have a 21% higher open rate than HTML emails.
- Their click-through rate is 17% higher.
- Often perceived as more personal, they also generate more engagement.
- They have a better chance of bypassing spam filters.
💌 Your logistics data is key to creating ultra-effective email sequences
Thanks to the Bigblue x Klaviyo integration, you can schedule your campaigns based on order status, segment your customer base by satisfaction level, and watch your repeat purchase rate skyrocket 🤩
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This newsletter is brought to you by Bigblue, Europe’s #1 3PL. We’re at the heart of operations for 600+ brands, which lets us spot the best e-com trends out there. Every two weeks, we break one down for you.
I’m Evan. Before Bigblue, I built DOSE TUE: 244M organic views, 300K+ cans sold, 3K+ supermarkets, zero ad spend, all in one year. Now I break down what other great brands do so you can steal it, too.
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