Newsletter #7 - Partnerships
Because they are the most effective and least expensive organic acquisition channels on the market, Networking and Partnerships continue to be successful marketing tools in the UK.
Because they are the most effective and least expensive organic acquisition channels on the market, Networking and Partnerships continue to be successful marketing tools in the UK.
Because they are the most effective and least expensive organic acquisition channels on the market, Networking and Partnerships continue to be successful marketing tools in the UK.
To help you strengthen or build your referral strategy, I've shared the method that Caroline Mignaux revealed to our CEO, Tim. This method highlights how you can easily gain new customers via partnerships and boost your sales during Q1.
1️⃣ Reduce acquisition costs by sharing your audiences with your partner, rather than spending a fortune to get new customers.
2️⃣ Gain visibility to an ultra-relevant audience and grow your community.
3️⃣ Leverage your social proof and establish your authority by increasing your partner brand awareness.
The Peugeot 205 x Lacoste (1984-1986) ⤵️
Contrary to popular belief, this marketing practice is popular between the big (Apple x Hermes) and between the small (M.Moustache x Hast). Today, it is becoming more and more common that the small and the big are partnering up with one another! (Nespresso x Zeta, CAVAL x Saint James, Faguo x Aigle, etc.)
Thanks to their partnership, Faguo was able to take advantage of Aigle's Asian clientele which established itself in a new market. On the other hand, Aigle gave itself a facelift by associating itself with a DNVB.
🔀 Are you interested in bundles?
Using Bigblue, Meuf and Unbottled launched a bundle offer and set up their cross-sales campaign.
🛠 Bigblue Tip
I recently discovered the Capio tool; this makes it easy to find the right partner site to cross-sell to!
To do this, all you need to do is determine what impact you are going to prioritise:
By focusing on one objective, you'll have a much better chance of maximising your profits and making your co-marketing operation a success.
"Like attracts like". Yet, 70% of partnerships fail because of a poor choice of partner.
To succeed in your partnership, you need to have a culture fit:
💡Tip for finding the right partners quickly
The Reachmaker tool created by Caroline analyses more than 2000 of your competitors and peers to propose collaborations adapted to your needs.
To save time and quickly enrich your list of partners, I strongly recommend that you offer them an onboarding kit.
For example, you can make a dedicated onboarding kit, as if you were welcoming a new employee to your team.
As you will be working together, it is important to share knowledge e.g. tips, tricks and resources... be generous! Your partner will feel more involved and your partnership will thrive.