Newsletter #4 - SEO: How to rank first on Google in just 3 months

If you're ever looking for the perfect place to hide a body, you may be recommended on page 2 of Google results: 91% of users never go there.

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However, if you want to make your acquisition strategy profitable, placing your e-commerce webpage in the top 10 Google results must be in your top 3 priorities.

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But, facing giants like Amazon or La Redoute and improving your natural organic ranking when you are a DNVB can quickly become impossible...

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... unless you have the right strategy!

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So, I will now share with you Adrien Croville's checklist (SEO expert and founder of the Mentor Marketing agency) to thwart the SEO strategies of marketplaces thanks to the right keywords and rank first on Google.

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☑️ Capturing user’s intent

Before you start looking for keywords for your e-commerce, you must divide them into 2 categories:

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● Informational keywords: the gateway to your SEO tunnel (e.g. how to keep your vegan trainers in a good shape).

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● Transactional keywords: those that users will type in when they intend to buy (e.g. buy vegan trainers in Paris). These are generally the most difficult to capture, as they are often taken over by the biggest e-shop vendors.

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<sub>🛣 Adrien's advice to increase your traffic

Avoid trying to put too many keywords on your product pages as they can change regularly (especially in the clothing sector). Instead, Adrien recommends optimizing your category pages!</sub>

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☑️ Identify your keywords and their monthly search volume

There are different methods depending on the size of your business and your needs:

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🛠 Free tools.

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• Do a manual search on Google, to check if you appear on the first page or not and pick out keyword inspirations.
• The Google Search Console tool gives you info on user queries before they get to your site.
• Ubersuggest gives you an overview of your positioning compared to your competitors.

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💸 Paid tools.

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• For €89/month, Ahrefs generates lists of keywords according to their search volume, CPC, location, etc.
• For around €100/month, you can use its competitor, Semrush, which has a database 3 times larger.

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☑️ Inspecting Meta Titles

You simply have to enter your keyword, followed by "allintitle:" on Google and it will give you the number of websites where it is found in the Meta Title (e.g. more than 166k for "linen pillowcase").

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If the result is under 5k, you should be able to rank pretty easily with this keyword. However, above 10k, it becomes more complicated.

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☑️ Estimate the ideal word count for your product pages.

To do this, there's nothing like following your competitors. Using tools like yourtext.guru (which offers free trials!) or Semrush 👀.

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Their algorithm will analyse the number of words present on the first 10 URLs.

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<sub>⏱ Growth technique to go faster

Semrush also allows you to grab other keywords to rank higher in Google searches! For example, for the query "linen pillowcase", competitors also position themselves on "fitted sheet" or "natural duvet".</sub>

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☑️ Marketplaces are your friends!

Despite all expectations, having marketplaces ranked in the top 10 of Google results can be a great asset for your e-commerce! This is because Google is likely to prefer the small ones and automatically rank them higher.

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<sub>‍💡 Bigblue Tip to improve your natural SEO

Once again, get inspired by the marketplaces and their functionalities! For example, by offering its customers an intuitive and personalised return portal, the brand CAVAL improves the referencing of its FAQ and its site at the same time!
Learn more</sub>

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☑️ Determine your minimum Referring Domain

It's about identifying the number of backlinks you need to rank by keeping an eye on your competitors.
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You can use the SEObserver tool to find out how many backlinks they have and use this as a guide for your SEO strategy.

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<sub>🐫 Adrien's two tips if you don't have enough backlinks 

1️.First, you can focus on optimising your informational keywords and producing content (blog posts, etc.). It will improve your internal linking.</sub>

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2️. Keep an eye on your competitors to get inspired by their strategies! With Ahrefs or Semrush, you can see the backlinks that redirect the most traffic to their product pages!}

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☑️ Avoiding duplicates

Here are two things you should know about duplicates:

● Plagiarism does not please Google, and if the No. 1 GAFA ever accuses you of plagiarising a site, you should consider getting a lawyer.
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● This is important because if you have two identical pages, Google will randomly choose to display only one of them.

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☑️ Analyse the order of the tabs under the search bar

For transactional keywords, if "Shopping" appears after "All" when you type in your keyword, it means that Google recognises that it is a commercial query, and you are more likely to rank higher.

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For example, the query "guinea pig wig" exists as a commercial query, whereas "camel wig" does not!

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According to Adrien, if you apply this method every time you search for a keyword, your efforts should start to pay off within three months.

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You'll be able to sleep peacefully while your e-commerce business naturally rises in the Google rankings.

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And to push your SEO knowledge a little further, here is the link to a free and ultra-detailed playbook on the subject ⤵️

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Download for free