Newsletter #17 - 5 strategies to collect quickly thousands of UGCs

As you may know, user-generated content (UGC) is an invaluable tool to earn consumer trust, strengthen brand awareness, and increase sales.

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For it to work, you need a substantial amount of UGC.

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In this newsletter, we will share five brand strategies that can help you collect thousands of user-generated content fast!

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💌 Just ask :)

68% of customers will leave a review about their order if asked.

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Unbottled offers a 20% discount voucher for each review posted. They've generated more than 1000 customer reviews ⭐️  on its best-selling product pages.

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This tactic helps collect authentic reviews and builds customer loyalty while generating additional sales.

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To collect as many reviews as possible, follow these recommendations:
⏱ Be fast and reach out to  the customer while their experience is still fresh;
🤖 Avoid the "bot effect" by opting for a personalized email signed by a human;
❤️ Create an emotional connection or sense of belonging and leverage your brand values.

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<sub>💙 Bigblue Tips

‍Like CAVAL, From Future, or Cabaïa, use the Bigblue tracking page to collect customer reviews.</sub>

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Offer an exceptional tracking experience →

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🐱 Save Kittens like Cabaïa

Everyone loves cute animals and honourable causes. Cabaïa bets on collecting user-generated content and boosting engagement with the #MartyChallenge 💥

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For each photo customers post with Cabaïa products and their four-legged friends, the brand pledges to donate €1 to the animal protection association.

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With this clever technique, Cabaïa has donated €115,000, and their hashtag has nearly 10,000 posts on Instagram.

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The brand creates an inventory of ultra-engaging photos ready to be published on its Instagram account.

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📸 Transform Your Customers into Paparazzi like Balzac

Balzac has discovered a foolproof technique for collecting UGC.

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Every month, the brand offers €150 in-store credit in exchange for photos of their products spotted on the street 😳

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You don't need to be a customer or stage yourself to participate. You only need a good eye and remember to tag the account @vousenbalzacparis!

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Thanks to this clever strategy, the brand has collected over 2,500 publications, and its secondary account has exceeded 20,000 followers.

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🏋️ Become Their Best Ally like Gymshark

Gymshark, a sportswear brand, helps members of its community change their lives in 66 days through its Gymshark66 challenge.

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The principle is simple: participants must provide three goals they hope to achieve in three months and share at least one photo with the #Gymshark66 at the start and end of the challenge.

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Members have access to workouts, unlock unique discounts, are invited to private events, and can try to win exclusive prizes.

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Their hashtag has been mentioned over 800,000 times on Instagram, and the brand has more than 4.5 million followers on TikTok.

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<sub>🚨 Breaking News: An influencer (or brand) followed by over 3 million subscribers generates the equivalent of 481 round trips between Paris and New York in one year.

‍This is the finding revealed by the agencies Footsprint and 1000heads in a study on the environmental impact of content published by influencers on Youtube, Instagram, and TikTok. If you are interested in the subject, I am sharing the link to download the full study and discover their tips to reduce this impact as a brand and user.</sub>

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📣 Reward Them like Si Si La Paillette

Last July, the brand launched its ambassador program to engage its community in a fun and effective way ✨

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For each mission completed, such as posting a story, following the brand on social media, and leaving a review or comment, program members accumulate points that can be redeemed for rewards.

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Si Si La Paillette has nearly 10,000 followers on TikTok, 80,000 followers on Instagram, and has received several thousand mentions, comments, and reviews.

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<sub>🤜🤛 Bigblue Friends

‍Si Si La Paillette uses Wiink to manage its ambassador program! If you like the concept, feel free to write to Joseph, the co-founder, on my behalf 🙋🏼‍♀️</sub>