Newsletter #13 - UGC vs IGC
If like 87% of consumers, you read reviews on social networks before placing your first order, you already know that user-generated content and influencers are powerful conversion levers.
If like 87% of consumers, you read reviews on social networks before placing your first order, you already know that user-generated content and influencers are powerful conversion levers.
If like 87% of consumers, you read reviews on social networks before placing your first order, you already know that user-generated content and influencers are powerful conversion levers.
But how do you choose which strategy to adopt for your brand?
For this first newsletter of 2023, I compare their advantages and share with you five tools to break through in influencer marketing 🔥
Influencer-generated content is content created by users with at least 1000 subscribers. They are usually made at the explicit request of the brand, often for a fee.
Why are they so popular?
👀 Who loves me follows me
By regularly calling on influencers on its various social networks, the Rouje brand organically retrieves qualitative User-Generated Content for free.
UGC is content generated by your customers about your brand or your products. Their formats are more varied: videos, photos, stories, opinions or comments...
Why are they so popular?
💙 Bigblue Tip
UGCs are an integral part of Unbottled's marketing strategy and each of their products has several hundred reviews. Same method for making physical sales: reviews and comments are also displayed in shop!
PS: To easily collect reviews, Unbottled uses the Bigblue application to personalise its post-purchase emails and integrate the proper call-to-actions.
To define which strategy to favour, here are some requirements that can help you ⬇️
Influencer-generated content is an excellent option if you:
As for user-generated content, this is the perfect option if you :
🪄 Nothing is lost, everything is transformed.
Reuse user-generated content and influencers for your ads! Thanks to this strategy, the Cabaïa brand recorded a 4x higher click-through rate.
As promised, I'm sharing some tools to optimise the collection, creation and distribution of content created by influencers and users!
PS: Bigblue CEO Tim, recently shared his list of favourite e-commerce tools on LinkedIn. To check it out, click here 👀