Picture it... an always-available assistant to write your Instagram posts, generate your email campaigns, or optimise your product pages.
Here are some ways in which AI ChatGPT can support your e-commerce and teams in your daily tasks.
In this newsletter, I'm sharing four ChatGPT prompts to help you save time on your marketing tasks, improve your customer's experience, and boost sales 🏄🏼♀️.
Note: While ChatGPT is an incredible tool, artificial intelligence has its limits. So, use it with caution ☝🏻
ChatGPT can generate a multitude of ideas and content for your social media in record time while maintaining your style and brand voice.
Here's an example of an Instagram post for the brand Asphalte ⬇️
Here's how I asked ChatGPT to produce similar content.
Here's an example of an Instagram post I wrote to promote our referral program:
[PASTE DESCRIPTION OF THE ORIGINAL POST]
Write the description of a post on the same subject from a different perspective. Use my style.
While the text still needs some work, 75% of the job is already done.
And that's absolutely fantastic, isn't it?
ChatGPT can also help you write the subject lines of your marketing emails in no time.
For example, you can use this prompt:
Imagine you are an experienced copywriter and write the subject line for my upcoming marketing email. The email's subject is a 24-hour flash sale of a new collection of swimsuits. Please give me 5 different subject lines.
Now you just have to choose the subject lines you like the most and A/B test them 😎
💡 Bonus tip
For simple requests, I recommend always asking ChatGPT for multiple options. If the result doesn't satisfy you, you can easily mix them up.
Now that you have the subject line, you can ask ChatGPT to write the body of your "24-hour flash sale" email.
Here's what I asked for:
While acting as an experienced copywriter, write the body of this email for me, including the CTAs. Use an engaging tone and create a sense of urgency for the reader.
💡 Bonus tip
Opting for a plain text email - without images, custom fonts, and very few links - is an excellent way to boost the conversion rate of your marketing emails. Your recipients perceive them as more personal and often have higher engagement rates.
ChatGPT can also assist you in writing more personalized emails.
For example, you can ask:
Write a thank-you email to a customer who has just received their order. Explain why customer testimonials are important and offer them a discount of X€ in exchange for a review.
💙 Bigblue Tips
Build your email flows based on your logistics data using Bigblue's integrations with Klaviyo, Gorgias, and Zendesk!
Take advantage of these integrations to gather genuine customer reviews, promote referral programs, and increase repeat purchase rate. 💸
Take my logistic emails to the next level 🚀
Displaying clear, precise, and appealing descriptions of your products is essential to convert your visitors into customers.
For this, ChatGPT is a valuable asset.
For example, you can tell it:
Write a concise and engaging description for a durable and waterproof hiking backpack.
Simple and effective ✌🏻