Packaging is more than just a means to safeguard products; it's your brand's initial physical interaction with the customer, often setting the tone for the consumer experience.
The packaging industry has seen substantial innovation and growth, with the market demands evolving and a significant push towards sustainability.
Let's explore the 10 top packaging suppliers who are redefining the industry with their pioneering solutions.
1. A strategic approach to selecting packaging suppliers
When running an e-commerce brand, one pivotal decision you'll face is deciding the right packaging supplier.
Finding a partner who can align with your brand's quality, values, and ambitions is not just about who can provide a box to ship your products.
Let's take a step-by-step approach to what you should consider making an informed choice.
1.1 Assessing product range and customisation capabilities
The variety and customisation a supplier offers are essential. Imagine you're presenting your product to the world; your packaging is the first impression customers will have.
So, you must ensure that the supplier offers different types of packaging that you can tailor to represent your brand effectively. And that adapts to every type of product, especially your brand's unique characteristics.
A supplier should be flexible enough to provide bespoke solutions, whether it's for protective packaging for delicate items or custom-branded boxes that make a statement.
1.2 Prioritising sustainability
A brand's commitment to being environmentally friendly can be a key differentiator in today's market.
Online retailers adhering to sustainable packaging solutions have observed a 15% increase in average conversion rates, attracting environmentally aware consumers.
Evaluate their use of recyclable materials, the efficiency of their manufacturing processes, and how they minimise waste.
Opting for a supplier who prioritises eco-friendly practices can reflect well on your brand and resonate with a growing eco-conscious customer base.
1.3 Ensuring quality and reliability
Your brand's reputation hinges on the quality and reliability of every partner you choose.
Before settling on a supplier, research their track record. Look for consistent positive feedback from their current clientele, evidence of their delivery punctuality, and the overall quality of their offerings.
Ipsos research suggests that product packaging design (72%) and the raw materials used (67%) significantly sway consumer purchasing choices.
This influence escalates when choosing gifts, with 81% acknowledging that packaging design impacts their decision.
Additionally, 67% find paper and cardboard packaging enhances a product's appeal, with 63% associating it with a premium quality.
Sample their products first-hand, ensuring they meet your standards, before committing to a larger order.
1.4 Looking for innovation and flexibility
In the ever-changing e-commerce landscape, a supplier must be forward-thinking and adaptable.
They should be capable of evolving with market trends and customer demands.
From providing the latest in packaging technology to accommodating last-minute order changes, a supplier's ability to innovate and pivot as needed is a critical factor in your decision-making process.
1.5 Weighing cost against value
Cost is always a consideration, but it should be weighed against the value you receive.
The lowest price might save you money upfront, but consider the long-term implications on your brand image and product safety.
Instead, aim for a balance where the cost aligns with the quality and service you require.
According to Packaging of the World, 30% of companies have seen a rise in profits following enhancements to their product packaging.
A supplier that can offer competitive prices without compromising on service or quality is what you should be aiming for.
Making the right choice in a packaging supplier is more than a transaction—it's about forming a partnership that supports your brand's growth.
Take the time to consider these key aspects, and select a supplier that not only fulfils your current needs but is also equipped to grow with your brand in the future.
2. Bigblue’s top 10 recommended packaging suppliers
Now, let us explore in detail the top 10 packaging suppliers of 2023, as identified by Bigblue, understanding what sets them apart and how they can contribute to the success of your brand.
2.1 Hipli - The sustainability edge
Hipli has set itself apart with a commitment to reducing waste. Their reusable packaging solutions are innovative, durable, and designed for multiple uses. A major advantage is their commitment to circular economy principles.
Bigblue has partnered with Hipli, Lizee, PickMe, and Coursier.Fr to create the Collective for Responsible Logistics—a group of logistics experts dedicated to fostering a sustainable industry.
2.2 Filigram - Innovation in packaging
Filigram is at the forefront of packaging design, combining aesthetics with practicality. Their unique approach to packaging has seen them create some of the most visually stunning yet functional packaging solutions on the market.
2.3 Packhelp - Customisation & Branding
Packhelp has made a name for itself by offering customised packaging solutions to businesses of all sizes. They may have started as a startup and grown rapidly, capitalising on the trend for personalisation in packaging. Their services cater primarily to small and medium-sized enterprises looking for brand differentiation.
2.4 Raja - Expansive catalogue
Raja, with a long-standing history, could be one of the oldest and most established packaging companies in Europe. They offer a comprehensive range of packaging materials like cardboard boxes and corrugated cardboard and are known for their reliability and extensive catalogue.
2.5 Pixartprinting - Speed and efficiency
Pixartprinting serves the printing needs of both individuals and businesses with their online services. They provide an easy-to-use platform. Their competitive pricing and user-friendly interface stand out in the market.
2.6 Eco-craft - Commitment to recyclability
Eco-craft's dedication to recyclable materials showcases its commitment to reducing its environmental impact. They offer a wide range of packaging supplies that are not just recyclable, but also biodegradable.
2.7 Swiftpak - Industrial expertise
Swiftpak has established itself as an expert in industrial packaging. They provide comprehensive solutions that cater to the specific needs of industrial products, ensuring they are protected and preserved during transit.
2.8 Lilpackaging - E-commerce & mailing focus
Lil Packaging's strength is its innovative and eco-friendly packaging solutions for the e-commerce industry. They offer a diverse range of packaging options for product boxes, from books to beauty items, ensuring that there's a packaging solution for every need.
2.9 Tinyboxcompany - Dragon Den’s success story
Featured on Dragon's Den, the Tiny Box Company has made a name for itself with its eco-friendly packaging solutions. They provide a variety of gift boxes and luxury packaging options and offer personalisation services.
2.10 Kitepackaging - Comprehensive solution
Kite Packaging, one of the leading UK packaging companies, provides comprehensive solutions covering all packaging aspects. Their approach to packaging is holistic, ensuring that their clients receive the best possible products and services.
Picking the right packaging company is crucial for business success in 2023.
Use this article's advice and look at Bigblue’s top 10 suppliers to find a partner who can improve your product with great packaging.
Focus on quality, eco-friendliness, and a supplier that matches your brand's needs to make your packaging pop in a crowded market.
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