Newsletter #9 - 4 tips to turn your marketing campaigns into viral content on TikTok

Newsletter #9 - 4 tips to turn your marketing campaigns into viral content on TikTok

Julie Cauville

Julie Cauville

February 22, 2023

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Nearly 50% of consumers use TikTok to discover new products, and 37% buy them immediately.

TikTok offers a golden opportunity to increase your turnover and your brand's reputation easily.

In this email, I will share our Top 4 tips to turn your marketing campaigns into viral content on TikTok and multiply your sales! ⚡️

Tip #1: Spot TikTok trends before anyone else 🔮

To find TikTok trends before anyone else, use the Creative Center.

This tool allows you to search by country and industry and then target trends that can be useful to you, such as:

  • Hashtags: identify the most relevant and successful ones, find the creators who use them, get valuable information about their audience, etc.

Entrez le hastag souhaités et découvrez toutes les informations dont vous avez besoin

  • Songs and sounds: find the songs already trending or get ahead of the competition and find out which ones are gaining popularity.

🥊 Bigblue Hack

TikTok Creative Center does not include user-created sounds. To get them, head to the TikTok Sound Trend page and find out which ones generate the most engagement.

Extrait de la page TikTok Sound Trend

  • And finally, the types of videos that work to your inspiration.

Tip #2 : Create User Generated Content to boost your sales 🤳

User Generated Content (UGC) is ideal for quickly increasing your prominence on networks (and your sales!):

💗 Super popular and viral content e.g. Over 155 million views for a Dermalogica unboxing,
👂 74% of consumers rely on peer recommendations on social networks before making a purchase,
⭐️ 68% of consumers would be willing to leave a review or comment for free if you ask them to.

You have two options to get good UGCs: through your customers or content creators/influencers.

For this, go to the TikTok Creators Marketplace to find relevant creators according to their country and number of followers!

Vous pouvez par exemple choisir des influenceurs de 10k à plus de 10M d'abonnés

🤜🤛 Bigblue friend 

Build your community with
WeWiink! It’s the perfect way to turn loyal customers into brand ambassadors and strengthen the community surrounding the brand that helps you make more sales.

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Tip #3: target influencers on Amazon 🧾

With Amazon’s Influencer Program, content creators can link their TikTok account to their Amazon "storefront" (the equivalent of a page with their favourites).

Users can then easily find the products that the influencers present in their videos and, above all, buy them very quickly!

Cosmetic brands such as CeraVe, Aquaphor ou Paula's Choice have seen their Amazon sales increase by 83% on average after a viral video on TikTok.

Les influenceurs ajoutent le lien vers leur storefront Amazon dans leur bio et grâce à un linktree

🌱 Not selling on Amazon?

Content creators can add a link.tree to their TikTok bio! For example, you can negotiate the addition of a link to your site for a specific period.

Tip #4: Link your TikTok account to your Shopify 🛍

You can easily manage your TikTok ad campaigns from Shopify!

You must select the product you want to highlight, and the ad is automatically created.

Users are then redirected to your site to proceed to payment.

By implementing these tips, you'll be able to leverage the unique features and trends of TikTok to build a successful influencer marketing campaign.

Plus, if you want to take your influencer marketing strategy to the next level, check out our playbook, 'Product Seeding: The Key to Becoming an 8-figure Brand with Influencer Marketing'. You'll find everything you need to know about using product seeding to build brand awareness and drive sales via influencer partnerships.

Download the playbook for free