Newsletter #27 - 3 E-Commerce Trends to Stand Out in 2024

Newsletter #27 - 3 E-Commerce Trends to Stand Out in 2024

Julie Cauville

Julie Cauville

April 30, 2024

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Hi there!

I hope this newsletter finds you well.

We are now more that 8,994 subscribers here! Whether this is your first edition (welcome 👋🏻) or you've been here from the start, thank you all for following me 💙

I'm back after a little month's break.

I've used this time to keep up-to-date and work on version 2.0 of the D2C Academy newsletter 💌

I can't wait to tell you more.

Meanwhile, I'm sharing 3 e-commerce trends that struck me this year, to help you stand out in 2024! ✨

1. Gamify your CTAs to increase your conversion

I was impressed by the landing page of Dr. Ali Abdaal's book "Feel-Good Productivity".

Besides its polished design, this page is interactive and adheres to all principles of an effective conversion landing page... and that's without the traditional "Add to Basket" button!

Instead, users can press the "B" key on their keyboard to be instantly redirected to the product page.

I thought this was brilliant. Because a simple detail can radically transform the user experience (and make you more memorable), but also significantly increase your conversion rate (by more than 25% on average).

I've just implemented this on our blog for the newsletter (to test, click here). I'll keep you posted on the results! 📊

I've tested it for the newsletter by implementing it in a CTA to make it more interactive.
I opted for "Press S to Subscribe" 💌

A few free Landing Page examples to inspire you
I recently discovered the website
One Page Love, which lists the best templates and resources to improve your landing pages. Incredible. Also, I signed up here to receive 80 mobile e-commerce landing templates from Boost Conversion Agency.

💗 Maximise your sales by focusing on the experience

I fell for the "Adventures of Léonie Skiing" video by Decathlon this week.

A very clever piece of content from the French giant: instead of just presenting their ski products, Decathlon transforms them into a captivating experience.

Indeed, products presented as experiences resonate with us more personally and naturally encourage us to react or interact.

This is reflected, for example, at Amazon, where 28 of the top 30 most reviewed products are experiential (movies, video games, etc.).

And it seems to be working for Decathlon, as it's their most engaged TikTok video to date: 3.2M views (with "only" 245,000 followers).  

The Decathlon video shows Léonie, a young skier, naturally testing Decathlon's products and commenting on her experience.

The power of emotions to sell more
Reading the book
Cashvertising, I was reminded of the importance of Lifeforce-8, mentioned by the author. These are the 8 primary desires that drive us all and which we can't resist. A goldmine for your next marketing campaigns!
PS :
an example of content that exploits Life-Force 4 "Sexual companionship"

⚽️ Team up for 2024!

I'm not talking about the Olympics, but about the Shopify Collective feature, launched on July 26th.

It allows Shopify stores to partner up by connecting their e-commerce sites to sell their products mutually.

In short, easy cross-selling and partnerships.

Some advantages for brands:

📊 Sales Boost: Lalo saw its sales increase by 16% thanks to its partnership with PlanToys.

🛒 Increase in average order value (AOV): collaborating with GORUCK, Ten Thousand increased its AOV by 46%.

💸 Savings on acquisition and retargeting costs: benefiting from free traffic from the partner site.

📦 Logistic simplicity: orders automatically go up to the owner brand's Shopify, which handles shipping.

While waiting for its arrival in the United Kingdom, I invite you to explore Drake Related, the rapper Drake's site powered by Shopify Collective ⤵️

The site offers a visit to Drake's house, while buying his merch or favourite products.
The level of detail is impressive.

Partner up without Shopify thanks to Bigblue
With Bigblue, Meuf and Unbottled could easily launch a cross-selling campaign, and quickly ship their product bundles directly from the same warehouse. We collaborate with over 500 brands - that's quite a few potential partnerships, right?

Discover our partner brands 💗

I hope you enjoyed this newsletter!

I'll see you in January for our next edition. Wishing you all a wonderful festive season 🎄

See you soon,

Julie, E-commerce expert @ Bigblue