E-commerce trends & models
Newsletter #15 - 6 proven strategies to optimise your pre-purchase experience and boost your conversion rate
Julie Cauville
April 17, 2023
Customer stories
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Julie Cauville
April 17, 2023
Did you know that it takes just five milliseconds for a user to decide whether or not your e-commerce site is trustworthy? That's a pretty short window of time to make a good impression!
If you don't manage to convince them in those first few milliseconds, not only might you miss out on a sale, but you could also end up losing £29 in acquisition costs. Yikes!
In this email, I will share six strategies to make your e-commerce site more user-friendly and turn those visitors into loyal customers. 🤝
Did you know a page should ideally load in under 1 second, regardless of the device or connection quality? That's right! And for every second it takes to load, you risk losing 25% of potential customers.
To ensure that your website is lightning-fast and provides a seamless browsing experience for your visitors, I recommend using these three free tools:
Optimise your product pages with the right photos and descriptions
30% of users will not scroll to the bottom of your product pages.
According to the experts at BlackSwan, your visitors should be able to see at a glance:
If you lack inspiration, you can take inspiration from those of CAVAL ⤵️
🤜🤛 Bigblue's Friends
If you like CAVAL’s product pages, get in touch with BlackSwan agency, they did a fantastic job redesigning their Csite or Si Si La Paillette.
This is a must for a good user experience.
In January this year, 65,5 % of online traffic was on mobile. Moreover, 57% of Internet users say they would not recommend a mobile brand whose site needs optimisation.
And to check that your e-commerce meets all the criteria, you need to test!
⏱ Bonus tip
To go faster, you can also use the Webmobilefirst extension to test the responsive design of your e-commerce on mobile, tablet and even connected watch!
I discuss it regularly in this newsletter: content your customers generate is an ultra-powerful conversion lever.
90% of users say a positive product review influences their purchasing decision.
Integrating them directly into your product pages is an effective way to reassure your prospect at a glance and encourage them to place an order.
Lashilé uses this strategy to increase the conversion rate of their product pages... and collect more reviews! One of their best-selling products even has over 1600 ratings, photos and reviews.
👩🏻🎤 The ultimate guide to User Generated Content
In case you missed it, we've written a playbook dedicated to UGC. We reveal to you for free more than fifty tips, tools and e-commerce brand strategies to create, collect, distribute UGC and explode your sales 🔥
Get the playbook for free
51% of users are more likely to order from a brand that offers this service.
To boost the effectiveness of your chat, I share some best practices:
🛠 Bigblue tools
Most CRMs like Gorgias ou Zendesk offer chat functionality. Alternatively, to take personalization up a level, I recommend the tools Attentive or Charles to send your product recommendations via SMS and WhatsApp.
About 70% of users abandon their shopping carts 🛒
With good copywriting and well-configured workflows, Les Secrets de Loly automatically recovers up to 20% of its abandoned carts.
If you want to test it, I am sharing with you the email (and SMS) sequence recommended by Thomas Pedegaye, the founder of the agency EmailClub :
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