Newsletter #50 - 3 key topics to kick off 2025 ✨

Hello!

 

 

The Black Friday week shattered all records, kicking off what promises to be an epic festive season for the e-commerce and retail world 💪🏻

 

According to Shopify, revenue generated during Black Friday weekend surpassed $11.5 billion, a 24% increase over last year 🤯

 

These impressive results pave the way for new trends and opportunities 👀

 

For this final edition of the year, I’ll be sharing 3 key topics to kickstart 2025 with a bang ✨

 

🛍️ TikTok Shop: Your Next Sales Channel?

 

This Black Friday, TikTok Shop UK saw a 179% increase in sales, with up to 6,000 live shopping sessions daily.

 

TikTok Shop enables creators to showcase and sell products to their communities through:

 

• Live shopping sessions, where sales happen in real time.
  
  
• Shoppable videos featuring pre-recorded product links and videos.
  
  
• Integrated creator profiles, acting as dedicated storefronts.
  
  
• Customised shopping interfaces offering tailored recommendations.

 

With a young audience (60% of users are aged 16-24), the platform is quickly becoming a dominant player in social commerce.

 

Example of a live shopping session on TikTok ⤵️

 

 

Everything is designed to make the shopping experience as seamless as possible:

 

• 🛒 Real-time product display: Click the basket icon to access product pages without leaving the live session.
  
  
• ⚡️ Instant interaction: Users can ask questions and get immediate guidance.
  
  
• 👛 Simplified purchasing process: Integrated checkout enables orders without leaving the video.

 

The live shopping formula is so effective that its conversion rate averages 20% 🤑

 

While the launch of TikTok Shop in Spain and Ireland was postponed in 2024 to focus on the US, the recent success in the UK could reignite plans for a European expansion 👀

 

This is definitely a sales channel to watch if you’re looking to reach a broader, younger audience 🧸

 

👀 Speaking of TikTok...

 

We recently launched our Bigblue HQ account, sharing behind-the-scenes glimpses of Europe’s largest 3PL and our daily life with partner brands.

 

Our latest video? An exclusive look at the preparations for our traditional Survival Kit, designed to help brands navigate the festive season smoothly 😌⤵️

 

 

 

📹 "Never Show This to Anyone": The Logistics Version

 

This Black Friday-Cyber Monday (BFCM) will also be remembered at Bigblue for:

 

• 🚀 +194% increase in order volume compared to last year.
  
  
• 🥹 Up to 3 orders shipped every second during peak periods.
  
  
• 🫶 Over 800 people mobilised across our offices and 9 European warehouses to ensure flawless deliveries.

 

A massive thank you to all the Bigbluers who give their best year-round to make these achievements possible and to our 500 partner brands for their trust, which inspires us daily 🫶

 

Curious about our brands’ Black Friday performances? Click here 👈

 

At 6 AM, I was on-site with Tim, our CEO, to capture exclusive footage inside our largest European warehouse.

 

If you’ve seen the Prime Video series about rapper Orelsan, you might guess the format of our video.

 

In an interview with Will, our COO, Tim takes us behind the scenes of Europe’s largest logistics operation on its most critical day 🤫

 

The full interview is coming soon! In the meantime, check out the teaser below ⤵️

 

 

💙 Need a Logistics Boost?

 

I hope your end-of-year sales have started as strongly as our partner brands. At Bigblue, we know how intense this period can be. If you need logistical advice or support, my colleague Victoria is here to help.

 

 

💙 Blue House: Your New E-commerce and Retail Community

 

During a drive through the streets of Paris, Grégory Pairin, co-founder of Ocarat.com, highlighted one of the biggest challenges for e-commerce entrepreneurs: loneliness.

 

"As an e-commerce entrepreneur, you can sometimes feel alone. It’s essential to find moments to connect, share with peers, and support one another with the help of partners."

 

Inspired by this shared sentiment from our first ambassador (and many others), we launched Blue House, a European community for e-commerce and retail brands 💙

 

Why join Blue House?

 

• 🪩 Forge strong connections with your peers in unique settings, such as inspiring talks, vinyasa yoga classes, or intimate dinners with decision-makers.
  
  
• 🇪🇺 Exchange with top European e-commerce leaders to share winning strategies, explore new markets, and prepare for international growth.
  
  
• 🤝🏻 Leverage the expertise of carefully selected partners to help you grow, without the hard sell.

 

2025 kicks off with a bang: Our first event, Wellness and Wins, focused on well-being, will be held on 30 January 2025 in Paris. Stay tuned!

 

Blue House was officially launched in France during an exclusive evening at Bigblue’s Parisian offices. Next destinations? London and Madrid 🇬🇧🇪🇸🥂

 

 

 

 

 

That’s a wrap for 2024!

 

Thank you for following the D2C Academy throughout the year 🎉

 

We’ll be back in January after a well-deserved break, kicking off with a special series: 3 emails on how to build, engage, and grow your brand community 💗

 

See you soon, and wishing you wonderful holidays!

 

Julie
E-commerce Expert @ Bigblue