Unlocking the secrets of successful Direct-to-Consumer businesses
Black Friday Influencer Marketing Strategies for 2023
With Black Friday and Cyber Monday (BFCM) on the horizon, are you ready to make some noise?
If you haven't considered diving into influencer marketing yet, now's the time. Why? Because it's a great way to showcase BFCM deals, given that both influencers and customers are fans of a great discount. People are tired of pushy ads and are looking for genuine recommendations.
So, if you're aiming to create some serious BFCM buzz, we've got the ultimate guide to help you craft an influencer strategy that's got all the magic ingredients.
1. What is influencer marketing?
Influencer marketing is when a brand teams up with an online influencer to promote a product or service. Sometimes, the partnership is more about boosting brand awareness rather than direct promotion.
With the domination of TikTok, Instagram’s reel and YouTube shorts, influencer marketing has emerged as a powerful tool. As of 2023, the worldwide value of the influencer marketing sector reached 21.1 billion U.S. dollars, marking over a threefold increase since 2019.
61% of consumers trust the advice of influencers over the 38% who trust brand-centric social media posts. By teaming up with the right influencers that resonate with your audience, you can boost brand visibility, increase web traffic, and positively affect your profits.
Learn the secrets to sell £1M for BFCM 2023.
2. How to craft a successful influencer marketing strategy for BFCM?
2.1 Choosing the right influencers for your campaign
With so many social media influencers, how to pick the right one?
Select influencers who align with your brand's ethos and cater to your target audience. An influencer whose audience matches your customer profile can generate more relevant traffic and conversions.
High follower count doesn't always equate to influence. Focus on influencers who have genuine interactions, high engagement rates, and authentic relationships with their followers. Make sure to check for fake followers and bots.
Collaborate with influencers who produce high-quality content. Their aesthetics and storytelling capabilities can elevate your brand's message.
2.2 Selecting the best platform(s)
Data from Sprout Social highlights social media’s pivotal role in guiding brand discovery and promoting purchases. For 35% of users, social media is the primary way to learn about new products, services, or brands.
Each social media platform offers a unique way to engage with audiences.
Don't restrict yourself to a single platform. Diversifying across Instagram, TikTok, YouTube, and blogs can magnify your reach.
- Instagram and its impact: With features like shoppable posts, Instagram has become a favourite for influencer collaborations.
- TikTok's rising prominence: The platform's viral nature and the newest shop tab can skyrocket campaign visibility.
- Leveraging YouTube: Long-form video content like reviews and unboxing can be gold on YouTube, especially for Black Friday campaigns.
Influencer marketing shouldn't exist in isolation. Integrating it with email campaigns, blog posts, social media ads, and SEO can create a cohesive and more potent marketing force.
Check out 4 strategies to improve your influencer content.
2.3 Optimising collaboration for BFCM
How can you best align with influencers to maximise your BFCM impact?
Offer unique discount codes, and product or service bundles for the influencer's audience. This can motivate followers to make a purchase, knowing they're getting an exclusive deal.
Teasers and countdowns
Build anticipation by allowing influencers to tease upcoming sales. Countdowns can create a sense of urgency and drive more users to your website during the sale.
Equip influencers with personalised affiliate links. This allows for easy sales tracking and offers a commission-based incentive for influencers.
User-Generated Content (UGC)
Encourage influencers to initiate challenges or hashtags that prompt their followers to share their own experiences with your products. This amplifies your reach organically and strengthens community ties.
Influencer-generated content or user-generated content: which strategy is right for you? Discover it here!
2.4 Post-Collaboration: Evaluating the success
Once Black Friday and Cyber Monday are over, it's vital to evaluate the collaboration's success.
Sales & conversion metrics
Track the number of sales that came directly from influencer promotions. This offers a tangible ROI measurement.
Measure the engagement on influencer posts related to your campaign. High engagement indicates resonating content.
Feedback & reviews
Engage with the influencer to gather feedback. Understanding their perspective can offer valuable insights for future collaborations.
3. Examples of BFCM campaigns that worked and why
3.1 Amazon, capitalising on comedy skit
In his video, he contrasts the Black Friday experience of 2010 with the current era dominated by online shopping. This video humorously critiques the entire concept of Black Friday, providing a fresh viewpoint.
For this video, Amazon partnered with National Express, an intercity and inter-regional coach operator providing services throughout Great Britain. Adam ironically starts the video by saying, “How do I deliver myself home? The best gift I can give is me!”. This video promotes that you can offer Prime to your loved one for as little as £2 but also, that you can travel home for a reduced price.
3.2 Gymshark, retro gaming style video
Gymshark partnered with influencers KSI, Behzinga, Calfreezy & Munya Chawawa to create the #BigDealEnergy campaign. The “Big Deal Energy” campaign resonated with this demographic by tapping into beloved influencers and themes they relate to.
3.3 Tangle Teezer, unique product reviews
For Black Friday, Tangle Teezer collaborated with a group of highly engaged influencers, giving them the freedom to discuss and display their products uniquely.
Tangle Teezer capitalised on influencer buzz for their products and then let Black Friday shoppers amplify it.
Influencer marketing for Black Friday and Cyber Monday 2023 presents an unparalleled opportunity for businesses.
From picking the right voices to shout about your brand, to evaluating how well the collaboration did, you can maximise their reach and conversions. The influencer game can change the BFCM scene for you.
But remember, as everything evolves, keep your approach fresh and in tune with your audience.
Ready to bring your A-game this BFCM? 🚀
The Pros and Cons of Black Friday and Cyber Monday
Black Friday, a retail phenomenon that originated to get rid of the remaining stock but has spread globally, is a day known for the most aggressive promotions online and in-store.
As 2023's event draws near, the question arises: will the opportunities outweigh the challenges? Let's look at the pros and cons of participating, and learn more about emerging consumer-centric shopping trends.
1. 👍 Pros of Black Friday and Cyber Monday
Black Friday can result in a significant boost in sales as consumers are motivated to make purchases because of attractive discounts and promotions.
Consumers in the UK alone during the 2022 Black Friday were found to have spent a total of £8.71 billion, of which £4.81 billion has been spent online.
The event facilitates brands in moving older stock, ensuring that they have space for new products or collections.
With consumers constantly hunting for the best Black Friday offers, brands stand a chance to attract and retain new customers, expanding their market presence.
Experience a 34% boost in conversion rates with Bigblue’s Fast-Tags.
Bigblue's unique feature, known as Fast-Tags, offers a prime-like experience by displaying an exact delivery promise and free delivery label on your product pages. Through A/B testing, we've found that customers who see the Fast Tag are 26% more likely to purchase and tend to add 4% more to their cart, leading to a 37% increase in revenue per visitor.
👉 Explore Bigblue’s Fast-Tags features.
Participating in Black Friday promotions can increase a brand's awareness, both in physical stores and online. Offering discounts and exclusive deals to existing customers can enhance brand loyalty and encourage repeat business.
In this guide, we outline daily steps for success during the Black Friday and Cyber Monday period.
2. 👍 Cons of Black Friday and Cyber Monday
Brands may feel pressured to offer deep discounts, which can reduce profit margins and affect overall profitability.
In 2022, Adobe highlighted that discounts reached an unprecedented peak, averaging 25% off on Cyber Monday's marked prices. Certain sectors experienced even bigger reductions, with toys at 34% off, computers at 20%, and apparel at 18%.
Managing increased demand, inventory, and shipping logistics during Black Friday can be challenging and may lead to operational issues.
If a brand faces logistical issues, stock shortages, or customer dissatisfaction during Black Friday, it can result in negative publicity and damage to its reputation.
For instance, the cost of shipping significantly impacts shoppers' choices. A 2022 Financesonline survey revealed that 49% of Black Friday shoppers were mainly driven by shipping costs. The appeal of free shipping emphasises the need for clear and transparent shipping policies.
We understand the challenges and stress of the peak shopping period, so we've crafted five logistics survival tips just for you.
👉 Discover them here!
Overly aggressive sales tactics or discounting too deeply can potentially devalue a brand and erode its premium image. Black Friday's emphasis on consumption and fast fashion can be at odds with sustainability goals, which may not align with a brand's values.
Once a brand participates in Black Friday, customers may come to expect discounts every year, potentially affecting regular pricing strategies.
Increased sales during Black Friday may also result in higher return rates, which can be costly and time-consuming for brands to process.
True Fit's recent survey of 1,000 UK consumers showed that while shoppers will return nearly a sixth of Black Friday fashion buys, Gen Z will lead in return rates.
3. Buy Nothing Day: An Alternative Perspective
It's essential to acknowledge an alternative viewpoint.
Some individuals and organisations actively oppose Black Friday and instead promote “Buy Nothing Day” as a form of protest against consumerism.
Buy Nothing Day encourages people to abstain from shopping on Black Friday and reflect on the environmental and ethical implications of mass consumption. It highlights the broader societal debate surrounding Black Friday.
Brands like the outdoor clothing designer Patagonia have sought to redefine Black Friday's significance. Their 2016 pledge to direct all Black Friday profits towards environmental causes exemplified this shift.
Over $10 million was donated to grassroots organisations dedicated to preserving essential natural resources such as water, air, and soil.
The company also contributes to the “1% for the planet” initiative, dedicating 1% of its yearly sales to environmental non-profits. This commitment has led to donations exceeding $74 million since 1985, directly benefiting community-based organisations.
Since 2015, the outdoor recreation brand REI has boycotted Black Friday. They instead encourage all people to delay their holiday shopping and instead spend time outdoors, preferably with loved ones, through their #OptOuside campaign.
The Co-op closes its brick-and-mortar shop and doesn't process online orders, but still pays all its employees for their time.
4. Green Friday: A Sustainable Alternative
In recent years, there has been a growing movement towards “Green Friday” as a more sustainable alternative to Black Friday.
Some brands are embracing this concept by focusing on responsible consumption and environmentally-friendly practices.
Green Friday encourages brands to promote sustainable products and ethical production methods. It aligns with the values of eco-conscious consumers and provides brands with an opportunity to demonstrate their commitment to sustainability.
Teemill, a sustainable print-on-demand company, collaborates with its network of 10,000 stores for a unique initiative.
They encourage customers to return their worn Teemill-made clothing.
Under their #TakeBackFriday campaign, these returned clothes are repurposed into new items using their Remill technology. For every garment returned, customers receive a £5 credit for future shopping.
For Green Friday, the beauty brand Rituals is shifting its focus from general product discounts to special deals specifically on its sustainable product range.
Rituals emphasises, “We think it is important that you feel good and that we take care of the planet at the same time. This way, you not only save on packaging, but also keep money in your wallet”.
Black Friday can provide brands with numerous advantages, such as increased sales and customer acquisition, but it also comes with challenges like maintaining brand image and managing logistics effectively.
If you decide to participate, carefully consider your Black Friday strategies to strike a balance between profitability and maintaining a positive brand reputation.
Top 8 Christmas Campaigns: Success Secrets & Ideas for 2023
With the festive season around the corner, brands worldwide are harnessing creativity and innovation to capture the attention of eager consumers.
In this article, we've curated for you a selection of seven standout holiday campaigns that have not only resonated deeply with audiences but also set marketing benchmarks for brands around the globe.
Dive in to explore these inspiring holiday promotions and uncover the secrets behind their success!
1. Starbucks: Limited-edition festivity
For over 25 years, Starbucks has marked the festive season with its iconic holiday-themed cups. Over the decades, these designs have resonated with consumers worldwide, bolstering the brand's visibility during the holidays.
Aside from the cups, Starbucks amplifies the holiday cheer with an assortment of branded products ranging from tumblers to coffee beans, all infused with festive charm.
The return of seasonal favourites like Peppermint Mocha, Caramel Brulée Latte, and the vegan Iced Sugar Cookie Almond milk Latte, along with festive food, heralds the holiday celebrations.
In 2021, Starbucks saw a 23% annual revenue rise in North America for the quarter ending 2nd January. This surge, attributed to their appealing holiday offerings, led to a significant customer increase and record Starbucks Card activities exceeding $3 billion.
Why did it make a difference?
- Starbucks' holiday cups sparking annual anticipation.
- Seasonal drinks, food, and festive store vibes captivating customers.
- Universal designs ensuring worldwide resonance.
2. Aperol Spritz: Spreading joy with postcards
Aperol Spritz spiced up the 2022 festive season with its unique Merry Spritzmas Cards.
These vibrant branded postcards, designed in collaboration with illustrator Bett Norris, offer not only heartfelt messages but also an invitation to enjoy a pair of drinks.
“With reconnecting with loved ones so high on the agenda this Christmas, we want everyone to reclaim a little bit of spontaneity throughout the festive period and enjoy some quality time together,” says Loris Contro, Campari Group UK Italian Icons Brand Ambassador.
Why it stood out?
- Exquisite postcard designs perfect as Christmas gifts.
- Exceptional value with two drinks for a mere £5.
- An astute understanding of its demographic's need to reconnect with loved ones.
3. Detective Box: Personalised gift notes
Detective Box, a murder-solving board game, is frequently chosen as a gift during festive seasons like Christmas and Valentine's Day, which increases the demand for a personal touch.
To meet this demand, it was crucial to optimise their website, allowing customers to conveniently include a special note with their orders.
What were the winning factors?
- Simple and easy to use for every customer.
- A touch of personalisation, much needed during the holidays.
- Great fit with their product.
The partnership with Bigblue offered more than just streamlined logistics. It notably improved Detective Box's post-purchase customer experience with the use of Bigblue's Gift Notes.
“It allows customers to customise the order and leave a little note,” Émilie points out, noting that 50% of their customers make use of this feature.
Discover more about Detective Box success story here!
4. LEGO: Celebrity collaboration and sentiment
LEGO's holiday campaign “Build a Playful Holiday” featuring Katy Perry, Iron Man and Rapunzel, offers a delightful mix of entertainment and emotion. Spotlighting children and their vision of the holidays highlights the essence of play.
The objective of the campaign is to “inspire [consumers] of all ages to prioritize play over perfection and unleash a childlike joy this Holiday season,” stated Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.
The success factors?
- An engaging celebrity presence.
- Emphasis on the joy of play.
- Creative social media content, from #LEGOtakeover to curated shopping lists.
Discover our guide to mastering influencer marketing!
5. Anthropologie: Curated gift guides
Grouping products by category and price is a straightforward approach to creating gift guides. For a more distinctive touch, brands can curate unique gift guides based on personality, search intent and client demographics.
A prime example is Anthropologie with their “Best Gifts for Holiday”, featuring lists such as:
- Picking Gifts for Gardeners
- What Should You Bring for Hosts or Hostesses?
- Gifts for Wine Lovers, Foodies, Travellers, Pet Lovers
- Personalized Gifts
In doing so, Anthropologie not only offers a sense of exclusivity but also broadens the spectrum of gift suggestions.
What set it apart?
- Tailored picks resonating with their clients.
- Diverse gift options catering to all personalities.
- Eye-catching design paired with easy-to-use navigation.
6. Sézane: Free wishlist
Sézane unveiled a captivating “La Liste For Her and For Him” campaign, weaving together the timeless elegance synonymous with the brand and the excitement that the holidays bring.
This offering, an invitation for customers to curate their dream festive collections, allows for a personal touch in gift-giving. Sézane's approach encapsulates the essence of thoughtful gifting, ensuring that each present holds a unique place in the recipient's heart.
By allowing customers to personalise their holiday desires, Sézane not only champions individuality but also simplifies the gift selection process, ensuring the joy of both giving and receiving during the festive period.
Every day, one lucky winner was chosen to win their Sézane Wishlist.
Why it worked?
- Gifts curated to individual tastes and desires.
- The blend of the brand's elegance with festive anticipation.
- A gamified approach incentivised participation and customer engagement.
Check out 6 mistakes to avoid during the holiday season!
7. Barbour: Christmas film and sustainability
Barbour's 'One of a Kind-ness' campaign melds nostalgia with a message of generosity. Featuring the beloved bear, Paddington, this tale showcases the joy of giving, particularly during the festive season.
Paddington notices Mr Curry, the grumpy neighbour, feeling overlooked by carol singers. The marmalade-loving bear then surprises him with a unique Re-Loved Barbour jacket.
Paul Wilkinson, group marketing director and managing director USA at Barbour, commented: “We are delighted to feature Paddington in our Christmas film. Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time”.
Why it resonated?
- A heart-warming narrative.
- The focus on the brand's commitment to sustainability.
- Reinforcing the joy of gifting.
8. Cadbury: Gamifying gifting
Cadbury's Secret Santa campaign elevated the act of gifting. By allowing up to 120,000 people around the UK to send Cadbury chocolates to loved ones for free, the brand tapped into the festive spirit of sharing.
The process is simple: if you wish to send a Christmas gift to a loved one, locate one of the campaign posters dispersed throughout the UK, scan the QR code, and select the chocolate bar you'd like to gift.
In addition to these posters, the campaign was promoted on television, video-on-demand services, social media, print media, radio, and online platforms.
Highlights of the campaign:
- A blend of physical and digital interactions.
- A wide-reaching campaign across multiple media platforms.
- Enhancing the gifting experience with a touch of mystery.
These innovative marketing campaigns underline the importance of understanding audience sentiments and needs.
Whether through limited-edition products, heartfelt postcards, celebrity engagements, or curated gift guides, successful holiday promotions resonate deeply with consumers, ensuring a memorable festive season for all.
We're excited to see what the 2023 holiday campaigns will bring!
3 Amazing Peak Period Experiences from Bigblue Merchants
Black Friday and Cyber Monday aren't just about slashing prices.
It's the preparation, the delivery and unboxing experience, and the lasting impact on customers that will significantly boost their sales and outperform competitors.
Have you ever wondered how some online retailers create memorable experiences during peak seasons? Let's discover how Bigblue Merchants prepared and conquered BFCM!
1. Why is BFCM important for merchants?
This year, Black Friday is set for November 24, wrapping up with offers by Cyber Monday, November 27.
These shopping events have a significant impact on global online sales.
Salesforce shared last year's Cyber Week data, looking at the shopping habits of about 1.5 billion people. This covered 24 of the top 30 US online shops. Online sales last year hit a strong £281 billion, which was 2% more than in 2021.
In fact, people spent a huge £1.14 trillion online over the holiday season. This just shows how influential this time is for sales.
Are retailers set for an increased demand this BFCM?
Shopify's report indicates yes. A recent report shows that 68% of shoppers aim to spend similarly or more during BFCM compared to last year. In the UK, 50% plan to do most of their festive shopping during the sales, 53% globally.
Yet, Deann Evans, Shopify's EMEA director, advises retailers to time their offers well. She mentions that over 80% of shoppers in the UK, Germany, and France will compare prices for the best deals.
For this year's Black Friday to Cyber Monday, it's not just about making sales. It's about making sure your online shop is ready for holiday shoppers.
A good sales season could mean:
- Fewer returned or exchanged items.
- Having the right amount of stock.
- Happy customers with their deliveries.
It's also an opportunity. A moment to shine and create stories that resonate, engage, and delight.
This is a key time to attract new potential customers and keep them coming back throughout the year.
At Bigblue, we're ready to support you in making it your most successful one.
Last year, several merchants relied on Bigblue for their logistics and to boost sales during BFCM. Let's explore their experiences!
2. Real experiences from Bigblue merchants
2.1 Bigblue, a growth partner for Ulti Paris
In 2020, Ulti Paris was born. Olivier Renchon identified a gap in the French market for hair densifying powder, a product addressing hair-density concerns shared by half the global population.
Olivier was familiar to the haircare scene. With seven glorious years at the renowned L'Oréal under his belt and experience working across countries, from Australia to bustling global capitals, Olivier's commitment to excellence was unwavering.
As a remote brand with a penchant for travel, Ulti Paris needed a logistics partner compatible with their dynamic lifestyle. Enter Bigblue.
Even while travelling in places like Bali or New Zealand, Olivier could rely on Bigblue to seamlessly manage operations. Their choice for Bigblue was further influenced by content showcasing entrepreneurs managing their businesses globally while trusting Bigblue for logistics.
Black Friday 2022 was unprecedented for Ulti Paris. Orders skyrocketed, soaring to 5 to 10 times their usual daily volume.
Yet, Olivier faced an unexpected challenge. A previously scheduled trip called him to New Zealand.
But geographical distance was no obstacle, as he had the Bigblue app at his disposal, keeping him effortlessly in touch with the heartbeat of his business. Simply watching as order after order was fulfilled in real-time on his Bigblue dashboard.
It was more than just technology; it was peace of mind. Knowing that Bigblue had his back allowed Olivier to venture freely, assured that his brand's promise to its customers remained unbroken even during the busiest retail period.
- Preparation: They started early, gauging customer preferences and stockpiling best-sellers.
- Seamless logistics: Bigblue offered efficient order processing, timely deliveries, and a smooth overall customer experience.
2.2 Believe Athletics uses Bigblue for greener logistics
In 2015, in the world of fitness Believe Athletics, a sustainable activewear emblem empowering women to embrace their dreams and active lifestyle with conscious attire. The brand embraced the digital sphere, pioneering functional fashion.
This dream was jointly nurtured by two resilient souls, sisters Regina and Marisol Rodriguez who, while not formally trained in design, were brimming with innovative ideas. Their early days weren't devoid of challenges, but their determination saw them break through these barriers.
E-commerce does entail a carbon footprint. For Believe Athletics, aligning with a logistics ally who echoed their ecological ethos was imperative.
Joining forces with Bigblue, Believe Athletics elevated their delivery game. With an emphasis on plastic-free packaging and a savvy address correction algorithm, Believe Athletics shipments have become 65% more eco-friendly.
Before Bigblue's intervention, Black Friday posed monumental challenges. Regina Rodriguez often found herself roping in friends to cope with the packaging ordeal. Even as sales boomed, Believe Athletics grappled with the logistics.
Come Black Friday 2022, a significant 50% uptick in orders was gracefully managed, thanks to Bigblue. The chaotic rush of previous years was replaced with Regina, relaxed, observing the seamless orchestration on her dashboard with a cappuccino in hand.
- Sync & streamline: Their operations were synced, ensuring real-time stock updates.
- Partnerships & sustainability: Collaborations with Bigblue guaranteed timely, safe shipments and green delivery options.
2.3 Détective Box: Scaling from 10K boxes to 100K in one year
In 2020, Emilie Bernier O'Donnell founded Detective Box.
Detective Box is the perfect blend of Netflix series immersion and escape game interactivity. They offer extensive multi-episode police investigation where you are the detective!
You receive 3 boxes over 3 months and each one will contain unique elements, ranging from police reports to pieces of evidence, all in an attempt to unmask the killer.
During “Qui veut être mon associé ?” 3rd season, the French version of Dragons' Den, Detective Box received more than 1,200 orders in less than 24 hours.
Detective Box experienced an astounding growth rate of over 3,000% in just a few months. However, this rapid expansion brought about logistical challenges that required immediate solutions.
As Detective Box sets its sights on the future, its partnership with Bigblue remains indispensable. Emilie is confident that Bigblue will continue to match the growing demand and add that extra special touch to every package.
- Easy integration to apps: It streamlined their operations, facilitating the rapid scaling process and making it more manageable.
- Tracking process: Bigblue achieved a 92% customer delivery satisfaction rate!
BFCM experiences from Bigblue Merchants are more than just success stories. They're sagas of vision, dedication, and a relentless pursuit of excellence.
Whether it's the highs of unparalleled sales, logistics strategy, or the support of their customers, they've set the gold standard.
What's your BFCM story going to be?
5 Essential SEO Strategies for Black Friday & Holiday Season 2023
The holiday season is a pivotal time for online businesses, with Black Friday and Cyber Monday being the two most anticipated shopping events. Ensuring that your website is optimised for search engines during this period can significantly boost sales and drive organic traffic.
Learn five essential SEO BFCM and holiday strategies for 2023 based on insights from the latest trends and expert recommendations.
1. Crafting stellar landing pages: creating the best first impression
Creating specific landing pages for events like Black Friday, Cyber Monday, or the general holiday season can significantly enhance user experience and conversions.
It’s crucial that your landing pages have appropriate titles, meta descriptions, and high-quality product images that resonate with the festive theme.
A title page is the main heading of a web page displayed in search results, while a meta description provides a brief summary. They are vital for SEO as they help users locate relevant content and decide whether to click.
Improve your website's search performance by choosing relevant keywords, being concise, and accurately representing your content in the title page and meta description. Include a strong call to action and update them regularly for better search engine visibility and user engagement.
These pages can be reused yearly, with some tweaks to ensure they remain relevant and current. An “evergreen” approach to these pages ensures that the content remains timeless, and minor adjustments can keep them updated.
For example, if you're promoting cosmetics products, your landing page can have a theme like “Cosmetics deals you can't resist this Black Friday.”
Good UX isn't just a buzzword. Especially during high-traffic periods like Black Friday, your landing page should offer intuitive navigation, ensuring visitors can easily find what they're searching for. Incorporate clear call-to-actions (CTAs) like “Grab your Black Friday Special Now!”
2. Balancing keywords: tapping into the right queries
A successful SEO strategy is based on selecting the right keywords. You have to strike a balance between long-tail and short-tail keywords, aligning them with user intent.
Long-tail keywords are specific and detailed search terms, while short-tail keywords are broad and general terms used in online searches.
For instance, while “Black Friday deals” might be a popular short-tail keyword, “Black Friday tech gadget deals 2023” could be an effective long-tail keyword that narrows down the audience and increases the chance of conversions.
Additionally, utilising keyword research tools can provide insights into the most trending terms during the holiday season.
Sprinkle your content with seasonal keywords. Instead of “top laptops,” consider “top laptops for Christmas gifts 2023.” Use SEO tools like Google's Keyword Planner, SEMrush, or Ahrefs to help you figure out your holiday keywords.
3. Website optimisation: enhancing the experience
Website optimisation isn't just a one-time task. It's an ongoing process, particularly essential during the peak BFCM 2023 and holiday season.
Given that Google prioritises mobile-friendly sites in its search results, ensuring your site is also mobile-optimised can significantly improve your search engine rankings.
Given that Google prioritises mobile-friendly and fast-loading websites in its search results, optimising your site for mobile and improving loading speed can significantly improve your search engine rankings.
As online traffic surges, a seamless and intuitive user experience across devices can significantly drive conversions or make you lose a sale.
This includes aspects like website speed, page speed, broken links, and ensuring that there are no 404 errors. As online shoppers, especially during such high-demand seasons, have little patience for lagging sites.
An efficient website not only ranks better on search engines but also provides a seamless user experience, encouraging visitors to stay longer and make purchases.
Check your Google Core Web Vitals report to show how your pages perform. Test your website responsiveness on different devices (phones, tablets, and desktops) and browsers to ensure consistency in appearance and functionality.
4. High-quality content: engaging the holiday shopper
As with any marketing effort, it's essential to stay updated with the latest trends.
Engaging, festive-themed content can draw users in. Your visuals play a decisive role in not only grabbing attention, but also in enhancing the overall user experience.
Whether it's a blog post detailing the top 10 Christmas gifts for 2023, 10 unique gift ideas under £50, or a video showcasing the best Black Friday deals, content that resonates with the audience can significantly boost SEO and engagement.
Create unique seasonal content, like blog articles, buying guides or videos about gift ideas or holiday how-tos.
5. Reviews and user-generated content (UGC): building up the trust
Google's ever-evolving algorithm has a soft spot for authentic content. UGC like reviews, is perceived as genuine feedback, making your site more trustworthy in the eyes of the search engine. Reviews naturally contain long-tail keywords that potential customers might use.
Plus, social proofs are a powerful tool in influencing purchasing decisions. Showcasing reviews more prominently, especially positive ones, can boost credibility and organic reach.
Encourage your customers to leave reviews or even share their experiences on social media, tag your brand and use a specific hashtag.
Integrate a review plugin on your site that makes it easy for customers to drop reviews. Pair this with an automated email sequence post-purchase, kindly nudging them to share their feedback. But remember, always strive for authenticity and avoid incentivising reviews, as this can backfire.
The Black Friday and holiday season presents a golden opportunity for online businesses. Being proactive, understanding market trends, and crafting a strategic plan can pave the way for substantial success. The key lies in preparation, so the sooner you begin, the better!
1. How early should I start my SEO preparations for the holiday season?
Start at least 2–3 months prior. SEO isn't instantaneous, and you want to be at the forefront when the season begins.
2. Are festive keywords only relevant during the holidays?
While they peak during the season, starting early ensures you gain traction and can dominate the rankings once the season is in full swing.
3. How can I ensure that my website handles the holiday traffic surge?
Optimise your website's speed and invest in good hosting. Remember, every second counts!
4. What's the importance of mobile optimisation during the festive season?
A significant portion of users shop on mobile. An unoptimised website can deter potential customers.
5. Do I need to revert the changes after the holiday season?
Not necessarily. While you can tone down the festivity, the SEO groundwork will benefit you year-round. Just tweak according to the season and audience intent!
Customer Expectations For BFCM 2023
Understanding this year's BFCM trends is vital for any brand aiming to thrive. It's not just about deals any more. It's about delivering unforgettable experiences.
From personal touches to a surge in eco-conscious shopping, we'll dive deep into the core of Black Friday expectations and shed light on Cyber Monday shopping nuances.
So, whether you're refining your landing page, optimising your shopping cart, or bolstering Black Friday campaigns with UGC and social proof, we are here to guide you.
1. Understanding consumer expectations: spending trends
1.1 Economic challenges and consumer optimism
The current economic landscape is influenced by inflation, impacting spending habits for the majority of consumers. Many individuals are displaying resilience, looking for innovative ways to maximise their budgets, take advantage of deals, and seek value for money. An overwhelming 97% of respondents express excitement about BFCM this year, as per the Tapcart survey.
A survey of 3K US consumers by Klaviyo and Qualtrics shows Gen Zs and millennials are optimistic about future spending, especially for holidays.
Brands that understand this and cater to both the constraints and aspirations of their customers are likely to find success.
1.2 Effective pricing and discounts
Understanding the types of discounts consumers anticipate, such as flash sales, bundle deals, and loyalty discounts, is essential. You need to strike the right balance between competitive pricing and perceived value.
Ensuring that your discounts are genuine and trustworthy is of importance. This helps build and retain trust with your customers. Data shows that 37% of consumers indicate that Black Friday deals directly influence their trust in a brand.
According to research conducted by the loyalty platform LoyaltyLion, 92% of UK shoppers acknowledge the impact of rising prices on their budgets.
For their BFCM shopping decisions, price isn't the sole driver. Approximately 62% of consumers prioritize brands they know and trust for their BFCM purchases. Interestingly, even in the face of the severe cost of living crisis, 48% of shoppers actively seek out brands that align with their values.
2. Gaining insight into shopper’s preferences
2.1 The rise of in-app purchases (m-commerce) and social commerce
Mobile shopping remains king. It's estimated that by 2024, mobile commerce (m-commerce) will make up 44% of total e-commerce sales.
Tapcart’s data shows that consumers are 40% more likely to download an app and opt into push notifications during Q4 than during the rest of the year, largely due to special offers (like early access to your sale).
Brands that catch that wave will have a built-in advantage to leverage through 2024 and beyond.
Make sure your site and product are optimised for a mobile shopping experience.
TikTok Shop, Instagram Shopping, Facebook Shops, and Pinterest's shoppable ads offer a unique opportunity to reach potential customers with precision.
One striking trend in the e-commerce landscape is the increasing popularity of shopping directly from social media shopfronts. A perfect example of this trend is TikTok's recent move to introduce an in-app shopping experience, eliminating the need for users to navigate to external web browsers.
Within the last 30 days on TikTok, the Amazon-native brand Wyze sold close to 40,000 units of a product priced at $33.99.
This shift signifies a game-changing development in the e-commerce arena, where convenience and accessibility are key.
Tailoring message frequency to different generations, leveraging app downloads, push notifications or UGC can provide a significant advantage during the holiday season.
2.2 User-friendly website and convenient checkout process
Consumers expect a fast, convenient checkout process. Ensuring a user-friendly website navigation experience is paramount. According to the Tapcart BFCM 2023 Consumer Trends Report, a mere 1 in 10 shoppers will tolerate a slow or poorly designed mobile web experience, irrespective of their generation.
Checklist for BFCM 2023
- Simple checkout process: Ensure your website's checkout process is intuitive and requires minimal steps. Remove unnecessary form fields and offer guest checkout options. The smoother and faster the checkout, the lower the cart abandonment rate.
- Payment options: Introduce a variety of payment methods to cater to different customer preferences. Buy Now Pay Later (BNPL) options on your site, such as Klarna, Afterpay, Affirm…
- Clear ETA (Estimated Time of Arrival): Communicate delivery timeframes clearly during the checkout process. Being transparent about potential shipping delays, especially during peak seasons, also manages customer expectations and builds trust.
- Proactive tracking: Equip your e-commerce platform with a dynamic order tracking feature, allowing customers to follow their order's journey from the warehouse to their doorstep. Complement this with timely email or SMS notifications at pivotal stages like dispatch, transit, and delivery.
- Simple returns process: Make it easy for customers to initiate returns online. Provide prepaid shipping labels or QR codes for contactless returns. The fewer obstacles customers face when returning items, the better.
- Extended return policies: During the holidays, extend your return window to accommodate gift recipients. A generous return policy, such as 60 or 90 days, can reassure hesitant shoppers.
Increase sales at checkout with badges showing the fastest standard shipping method available based on their geolocation! Thanks to Bigblue's Fast-Tags feature, SmartWorkout has seen a 22% rise in product page conversion rates.
The feature integrates seamlessly, informing European customers of exact product delivery times based on their location and order time.
Discover how we helped Lucas and Christelle expand into new markets and ensure efficient delivery throughout Europe!
3. The growing demand of sustainable and ethical shopping
In recent years, consumers have become increasingly environmentally conscious. This awareness extends to their shopping choices, including shipping methods.
By 2030, e-commerce logistics in key global cities might produce around 25 million CO2 metric tons, as per Statista. E-retailers face the dual challenge of streamlining an eco-friendly supply chain while meeting the expectations of consumers who desire swift and affordable deliveries.
A survey by Descartes of 8,000 e-consumers across Europe, the U.S., and Canada showed that 54% are okay with longer deliveries if it means supporting green companies.
A further 20% would even pay a premium for such deliveries. Echoing this sentiment, a Drapers study from January 2023 reveals that 81% of consumers now demand sustainable packaging, marking a significant stride in the fight against plastic waste.
How to answer the rising concerns?
- Work with a sustainable logistic partner: Ensure that your delivery and supply chain partners are equally committed to sustainability. Verify that they optimise delivery routes, use plastic-free packaging and use renewable energy sources wherever possible. Bigblue is committed to working towards greener logistics.
- Offer carbon-neutral shipping: Partner with shipping providers that offer carbon-neutral or eco-friendly shipping options. This allows customers to reduce their carbon footprint with each purchase.
- Eco-friendly packaging: Consider sustainable packaging materials that are recyclable or biodegradable. Highlight your commitment to eco-friendliness in your product descriptions and communications.
- Educate and engage: Share information about your eco-friendly initiatives on your website and in marketing materials. Engage customers by explaining how your products are made and what initiatives you put in place.
⬇️ A shoe box like CAVAL to store your pair of shores and reduce packaging.
4. Tailoring the customer experience
4.1 Harnessing the power of personalisation
Personalisation goes beyond just addressing a customer by their first name in an email. It involves tailoring every aspect of the shopping journey to cater to the individual preferences and needs of your customers.
This includes recommending products they're likely to love, creating a website experience that aligns with their interests, and offering targeted promotions that genuinely resonate with them.
4.2 Elevating the unboxing experience
One often overlooked aspect of personalisation is the unboxing experience. When customers receive their orders, the moment of unboxing is a special one. It's an opportunity to surprise and delight your customers, leaving a lasting impression.
Consider custom packaging with your brand's unique style, personalised thank-you notes, or exclusive offers tailored to the customer's preferences.
Going the extra mile in the unboxing experience makes your brand memorable and encourages customers to share their excitement on social media, providing valuable word-of-mouth marketing.
Staying ahead of the game
BFCM 2023 presents both opportunities and challenges for e-commerce experts.
By staying attuned to evolving consumer expectations and trends, optimising the shopping experience, offering attractive pricing and discounts, ensuring seamless logistics, and embracing sustainability and personalisation, brands can not only meet but exceed customer expectations.
The time is now to leverage consumer optimism and create a memorable BFCM experience that resonates well beyond the holiday season.
How to Choose the Best Ecommerce Logistics Partner?
According to a 2022 Ipsos-Octopia study, 85% of online shoppers wouldn’t reorder from a brand after a poor delivery experience. You guessed it but the success of your brand doesn’t rely only on the quality of your products or your marketing but also on logistics.
Choosing the right ecommerce logistics partner is crucial. It can greatly affect your operations, customer satisfaction, and ultimately, your sales.
With numerous third-party logistics (3PL) providers fighting for your attention, selecting the best partner is overwhelming. So, how can you ensure you make the BEST choice? What should you demand from your logistics partners?
1. Frictionless logistics for ecommerce: ensuring smooth operations
1.1 Keys considerations to have in mind
- Industry Expertise: Especially for niches like fashion, cosmetics, and food, it's essential that your 3PL understands industry-specific challenges. Make sure your 3PL can handle different storage methods, First Expired, First Out (FEFO) inventory management, temperature-controlled warehousing, and other specific requirements.
- Scalability: Can they handle your business as it grows? It's not just about today, but also the peaks of tomorrow.
- Tech Capabilities: Your 3PL should offer cutting-edge technology for inventory management, real-time tracking, and efficient communication systems.
- Flexibility & Customisation: Your brand is unique. Can they tailor their services to your specific needs?
2. Platform integration: staying ahead of the curve
2.1 Achieving synergy with marketplaces
As a business owner aiming to scale and diversify sales channels, you require a logistics partner that offers a comprehensive fulfilment solution.
- Pre-existing integration to leading platforms and marketplaces: The seamless compatibility of a logistics system with top e-commerce platforms and marketplaces. Such integrations mean that you can effortlessly link its online stores with the logistics service without requiring any manual interventions. For instance, if you operate on platforms like Shopify, and WooCommerce, or sell on Amazon, you'd want a logistics partner that can easily integrate with these platforms, ensuring efficient and consistent data flow. For example, you can search for Shopify logistics integration on the Shopify App Store!
- Automated order fulfilment: Once an order is placed by a customer on an online platform, it automatically triggers a series of actions within the logistics system. These actions can include picking the right product from the warehouse, packing it as per specifications, and preparing it for shipment. Ultimately, it reduces manual intervention, ensuring that there are fewer errors and faster processing times.
- In real-time sync tracking from inbound, storage, and delivery to returns processing: Every stage of the product's journey is tracked and updated in real-time. From the moment a product enters the logistics system (inbound) to its storage in a warehouse, its eventual delivery to the customer, and even if it's returned—every step is monitored. This real-time tracking offers your brand a clear overview of where any item is at any given time and allows them to keep your customers updated, enhancing transparency and trust.
- Optimized logistics fulfilment and inventory management: An optimized system ensures that storage spaces are used efficiently, products are stored in a manner that ensures their quick retrieval, and inventory levels are monitored to prevent overstocking or stockouts. This optimization is achieved through the use of technology and data analytics, helping you make informed decisions about reordering products, discontinuing slow-moving items, or offering promotions on overstocked items. The ultimate goal here is to reduce costs and improve service delivery.
2.2 Leveraging marketing & support tools
Integrating logistics with robust marketing and support tools enhances operational efficiency and customer engagement.
This synergy streamlines inventory management, optimizes promotions, and ensures swift responses to customer inquiries about shipping or product availability.
Selecting a 3PL logistics company with integrated marketing and support capabilities gives you a competitive advantage through a smoother customer buying journey.
Utilizing platforms like Klaviyo, a specialized email marketing automation tool for e-commerce, can boost your revenue and enhance customer Lifetime Value (LTV) by enabling the creation, management, and analysis of email, SMS, and ad campaigns.
Efficient customer service is vital for retention, and tools like Gorgias or Zendesk can facilitate handling support tickets seamlessly.
Moreover, platforms like Slack are essential to ensure fluid communication among teams.
Advertising plays a pivotal role in drawing customers, and leveraging platforms like Facebook Ads or Google Ads can help your brand reach a wider audience.
Bigblue's integrations serve as an example, providing a comprehensive ecosystem that caters to both logistics and marketing needs, ensuring you can truly maximize your sales potential.
3. Brand-customer relationship: exceeding expectation
Ecommerce partner end-to-end
Logistics doesn’t stop at inbound shipment, stock management, or order fulfilment. Modern 3PL providers offer a wider range of services and solutions tailored to e-commerce needs.
It's essential to consider a partner's approach to the entire customer journey, particularly their ability to enhance both pre- and post-purchase experiences.
The ideal ecommerce fulfilment solutions will not only boost your logistics efficiency but also strengthen the relationship between your brand and its customers.
Features to look out for:
Enhanced Store & Checkout: Display accurate estimated arrival times and offer various delivery choices including carbon-free, express, home delivery, or pick-up point options.
Live Tracking: Offer real-time parcel tracking on branded pages. This feature enhances customer satisfaction by keeping them informed and decreases the frequency of “Where is my order?” inquiries.
Delivery Notifications: Provide automatic notifications through email or SMS for updates on delivery delays, backorders, and parcels that have not been collected.
Product Recommendations: Showcase products tailored to individual website visitors based on their data and browsing behaviour.
Intelligent Returns: Utilize a branded portal that offers customers a printerless label or a QR code for easy return label access, especially helpful for customers without printers. Instead of giving traditional refunds, consider the option of providing store credit, which can be used for future purchases. This not only encourages repeat purchases and retention of potential lost sales.
Unboxing Experience: Elevate the unboxing moment with custom packaging, informative flyers, thank you cards, and personalised gift messages.
Delivery Rating: Monitor customer satisfaction using Net Promoter Scores (NPS) and have a dedicated dashboard to analyse this data.
4. Beyond operations: sustainable logistics
In 2023, the UK anticipates having close to 60 million e-commerce consumers, meaning only a small portion of the population will not engage in online purchases.
The environmental consciousness of consumers is rising.
Based on a 2022 Boston Consulting Group (BCG) survey of 10,000 UK consumers, sustainability significantly influences consumer decisions. A notable 76% of consumers actively support sustainability and expect brands to reciprocate. Furthermore, 57% admit a brand's sustainability practices shape their perception of it.
Brands should highlight their environmental efforts to draw in and maintain a loyal customer base. Choosing a 3PL company that aligns with current realities solidifies your values.
Logistics is instrumental in the push toward a carbon-neutral economy, and the direction of the industry ought to be forward-thinking.
At Bigblue, we are committed to greener and sustainable logistics.
5. A successful partnership in action: SmartWorkout
From the inception of SmartWorkout, co-founders Christelle and Lucas aimed to reach not just France but the entire European market.
Partnering with Bigblue, they were able to effectively deliver innovative fitness equipment throughout Europe, rapidly gaining a vast customer base. Approximately half of SmartWorkout's orders are dispatched internationally in record time due to Bigblue's extensive European warehouse and carrier network.
Key features like Bigblue's prime-like experience called Fast-Tags enhanced SmartWorkout's product page conversion rate by 22%. Fast-Tags allows your brand to show a precise delivery promise and free delivery tag on your product's page. While integration capabilities with platforms like Amazon facilitated expansion into new markets and sales channels.
Watch their full interview here!
Have you determined which fulfilment partner is best suited to assist with your ecommerce logistics needs?
Choosing the right logistics partner to boost your e-commerce sales growth is a crucial decision for any merchant. The ideal partner will possess expertise and a robust network to support integrated solutions tailored to your unique needs.
Real-time tracking and logistics technology are not just nice-to-haves but essentials, ensuring that your partner provides detailed data and international capabilities can make all the difference.
It's about more than just transporting goods; it's about scalability in logistics, supply chain efficiency, and creating a seamless customer experience.
By focusing on these facets, you can run and scale your logistics effortlessly. This ensures cost-effective shipping, unparalleled delivery speed, and the freedom for merchants of any size to prioritize their core business without being bogged down by the complexities of logistics.
Bigblue is more than a logistics provider, we are a key player in your growth!
Black Friday 2023: Ecommerce Logistics Do’s and Don'ts
Black Friday 2023 is on the horizon, thorough preparation can mean the difference between a sales triumph and a logistics nightmare.
To optimize your e-commerce strategy for this peak season, we've created a list of ecommerce logistics dos and don'ts to guide you.
1. Ecommerce logistics dos and don’ts for Black Friday 2023
1.1 ✅ DO - Plan ahead your demand forecasting
Analyse previous peak activities like BFCM sales data to identify top-performing products and categories. Prioritise stocking and promoting them this year using analytics from your Bigblue dashboard.
Bundle complementary products to increase transaction value and clear out slow-moving inventory.
Dermalogica offers gifts when you spend over €200:
Sharing historical sales data with suppliers ensures they're in the loop. It aids in synchronized production, timely shipments, and overall smoother supply chain operations.
Past data can also shed light on bottlenecks that occurred in previous years—be it in warehousing, packing, or last-mile delivery. By identifying these pain points, streamline your operations and reduce redundancies.
1.2 ⛔ DON’T - Underestimate demand to prevent stockouts
E-commerce companies lose $18 billion annually to abandoned carts, often due to stockouts. When customers encounter out-of-stock items, not only do they frequently abandon their carts, but about half of these instances result in order cancellations.
Poor preparation can lead to shipment delays, negatively impacting service quality and brand reputation. Online shoppers value transaction convenience over brand loyalty, making accurate inventory management essential.
When prepping for events like Black Friday, use historical data to ensure adequate stock levels. Stay updated on trends and consumer preferences!
Clearly indicate out-of-stock items to customers and offer backorder options if possible, to avoid deterring potential sales.
1.3 ✅ DO - Invest in logistics technology
Effective use of technology can make your work much more manageable and help you optimise your whole logistics effortlessly. A tool that allows you to track your stock in real-time and gives you access to analysis tools is essential, especially during peak periods.
Automated solutions or AI-backed logistics software can give you the opportunity to draw the right conclusions and access valuable measures for your business.
You can improve, renew, and fine-tune your process with the right partners to increase your logistics capabilities.
At Bigblue, we help our merchant fulfil their orders and enable growth and scalability through our expertise and our strong commitment to technology.
As Détective Box is looking toward the future, Emilie Bernier O’Donnell, founder, says: “Bigblue helped us ship 10K boxes in 2022, and this year we’re ready to sell over 100K”.
1.4 ⛔ DON’T - Cut corners on quality
To meet the demand, you might be thinking of cutting corners on quality for your product, packaging, or delivery.
While it may seem like a cost-saving measure initially, such shortcuts can have detrimental effects on your brand's reputation in the long run.
It's a common misconception that when customers seek discounts or try to maximize their value for money, they're willing to overlook quality. In reality, even the most budget-conscious shopper expects a certain standard of service and product integrity.
Remember, peak shopping periods like Black Friday or Cyber Monday often coincide with occasions when consumers are purchasing gifts for others, especially Christmas. These aren't just ordinary purchases; they're sentiments, expressions of love and care. Hence, quality and timely delivery become paramount.
Ensure that while scaling operations, quality remains a non-negotiable priority.
1.5 ✅ DO - Work with a reliable partner to sustain your growth
As the demand increases, the workload does too.
During these peak times, many businesses resort to hiring temporary staff to handle the influx of orders, ensuring no customer is left waiting.
Manpower isn't always enough. You need a reliable partner with the agility to handle order surges and the transparency to communicate any issues, whether it's a delayed shipment, inventory discrepancy, or unexpected challenges.
Moreover, transparency isn't just a behind-the-scenes requirement; it's a front-facing necessity. Always be proactive in your communication with customers. Should any inconveniences or delays arise, inform them promptly.
Taking a proactive approach reduces potential frustrations and strengthens the trust between your brand and its customers.
1.6 ⛔ DON’T - Forget about last-mile delivery
The pressure on shipping and courier services is mind-blowing. If you consider the added pressure to deliver packages on time, it can easily be chaos.
Last-mile delivery is the last stretch to the client’s doorstep and becomes even more challenging during BFCM. A final step that is often overlooked, but it is extremely important in customer satisfaction as it’s the final touchpoint.
The importance of maintaining the same service levels is as high as offering good deals to your customers.
In a 2019 survey by Bigcommerce involving 3,000 consumers, 50% of respondents revealed they steer clear of retailers that don't provide free shipping. Additionally, 77% stated they've given up on a purchase because of unsatisfactory shipping choices. The data indicates that the primary reason for cart abandonment is subpar shipping options.
Conversely, offering free shipping can boost sales: 84% of those surveyed said they've bought something specifically due to free shipping, and 30% mentioned they routinely add more to their orders to qualify for it.
2. Adapting to every scenario with Bigblue
The delivery experience you offer your customers is the key to their satisfaction and loyalty.
Since 2018, Bigblue revolutionise the logistics industry by offering a plug-and-play solution for brands, giving them a comprehensive view of their inventory and shipments while guaranteeing their customers an optimal delivery experience.
Our 500+ merchants are enjoying all these benefits:
- -30% time spent handling your logistics
- 93% delivery satisfaction
- 98% of orders are prepared on the same day
By developing our own Warehouse Management System (WMS), we ensure that all operations are automated and optimised. The program provides step-by-step guidance for teams on which tasks to execute and in what order, thereby eliminating confusion even during peaks in activity.
This enhancement in logistics operation guarantees consistent levels of consumer engagement, as our clients can ensure fast delivery through a carrier-agnostic approach, manage order errors with precision, and effectively avoid out-of-stock and backorder situations.
With a streamlined return process integrated into their fulfilment centre strategies, we offer significant cost savings, making it an indispensable partner for e-commerce merchants aiming for excellence in their logistics.
Last year, Lashilé Beauty faced the same challenge as many e-commerce brands: managing Black Friday. Their orders were tripled, and they needed a fast and efficient solution.
Bigblue not only shipped over 15K orders in record time but also optimised the delivery experience, reducing return rates by a third. Through every sales surge, Bigblue ensures Lashilé Beauty's fruity, vegan gummies reach consumers swiftly and smoothly.
Reach out for a free demo and share your Black Friday concerns with our e-commerce experts. We’re to help you optimise your logistics.
Are you ready for Black Friday 2023?
It’s undeniable that the 2023 peak holiday shopping starts with Black Friday and its big impact on your logistics.
Key takeaways to achieve this include planning ahead using data analytics, refraining from underestimating demand, and investing in technology-centred logistics platforms.
Cutting corners on quality is a dangerous misstep, even in the face of surging demand, and ensuring you have well-trained temporary staff is vital to managing increased order volumes.
Importantly, last-mile delivery, a critical touchpoint with consumers, should never be overlooked.
Prioritising logistics is the cornerstone of a successful Black Friday, and there's no better partner in this endeavour than Bigblue.