Influencer marketing is essential for brands who want to increase their customer base and sales.
This is especially true in today's highly competitive e-commerce environment. 61% of consumers rely on product recommendations from social media influencers and 49% rely on their opinions before making a purchase. It is essential for e-commerce businesses to take advantage of influencer generated content (IGC).
This blog post will explore four strategies to maximize the return on ad spend (ROAS) from influencer campaigns. These strategies will help boost sales.
Turn Influencer Generated Content into Website Content
A whopping 56% of customers admit to having ordered a product after seeing an influencer post.
Maximize the impact of your influencer campaigns. Don't just use social networks. Showcase influencer content on your website too. Here are a few ways to do this:
- Automatically display influencer posts in a dedicated section based on your hashtags.
- Create a "What our customers/users say" section featuring videos of influencers discussing your brand and products.
- Incorporate influencer content into your FAQ section.
- Transcribe influencer content and post it on your blog, like Impala Skate.
💙 Bigblue Tips
To help you out, I'm sharing with you the list of the most popular content types among users in the US and UK in 2020.
Focus on Tutorial and FAQ Content
Tutorials videos and FAQ-style content are popular among consumers. They help reduce purchase friction and improve the online shopping experience.
By demonstrating how to use your product and addressing potential questions, you can persuade users to place an order. Take inspiration from the jewellery brand Hey Harper and create engaging video testimonials to showcase your products.
Combine Influencer Reviews with Customer Reviews
Nearly 79% of consumers trust influencer reviews, so it's crucial to highlight them alongside your customer testimonials. To encourage high-quality content from influencers, consider the following tips:
- Offer a memorable unboxing experience.
- Send your best products.
- Include a personalized note with information about your products, brand story, and values.
Dermalogica is one brand that has effectively employed this strategy. They partnered with Diane Perreau, the creator of Jaspe, and now have over 340k subscribers.
💙 Bigblue Tips
Lashilé uses the tool Loox to easily integrate customer reviews on its site and collaborates with Bigblue to get quality reviews thanks to a memorable unboxing 💝
Optimize ROAS with Influencer Whitelisting
Influencer whitelisting is a marketing technique. Ads are published from an influencer's account. This makes the post look as if it was posted organically by the influencer. The post then appears in users' feeds.
Although users may quickly realize it's a sponsored content, the results can be impressive. For example, the brand ROWSE reduced its customer acquisition costs by 30% in one month using whitelisting.
💙 Bigblue tips
Without going so far as to do whitelisting, you can also turn influencer-generated content into ads and post them directly with your Meta account. To avoid any problems, I still recommend asking the influencer's permission beforehand!
Influencer marketing can significantly impact your e-commerce sales when used strategically. Implementing these strategies can help you reuse influencer generated content. This can help increase your brand's visibility. It can also maximize the return on your influencer marketing campaigns.