Email marketing is one of the most effective marketing channel to reach customers and promote products or services. And when it comes to sales periods, delivering timely, relevant, and engaging content to your subscribers becomes even more critical.

To inspire you, we've gathered five examples of great email campaigns from sales periods Q1 2023 that caught our attention. These campaigns used innovative strategies, creative designs, and personalised messaging to increase open rates, boost conversions, and drive customer loyalty.

Campaign #1: "Exclusive Pre-Sale Access" by Rouje

During winter sales, Rouje offered subscribers exclusive pre-sale access to its new collection before the official launch date. By creating a sense of exclusivity and urgency, the brand encouraged its customers to take action and purchase before the items ran out of stock.

The email itself was well-designed, featuring eye-catching GIF and clear calls-to-action that directed subscribers to the pre-sale section of their website. The subject line, "The archives ... in avant-première!", was attention-grabbing and helped ensure that many subscribers opened the email.

Overall, Rouje pre-sale email campaign was a great example of using email marketing strategy to boost sales during a sale period. By offering early access to their most engaged subscribers, they created a sense of excitement and urgency that helped drive more sales during this high competitive sale period.

Campaign #2: "Limited-Time Sales" by Soi Paris

In this email, french brand Soi Paris alerted their subscribers to a special promotion that was only available for a short period. By creating a sense of urgency, french brand Soi Paris was able to drive more sales during the promotion period.

The email was well-designed, with clear and concise messaging highlighting the promotion's benefits and a virtual countdown timer. The subject line, "Last call Sales : -15% extra ūü§©!" was attention-grabbing and conveyed a sense of urgency to subscribers.

To make it easy for subscribers to find relevant products, Soi Paris added clear calls-to-action that categorised products by size, saving subscribers time and allowing them to find the products they wanted to purchase quickly.

Moreover, Soi Paris is a brand that knows how to get its subscribers to take action. In their sales email campaigns, they use high-engaging CTAs to create a sense of urgency and encourage subscribers to click and purchase. For example, by explaining that their sales are stock-limited and using a CTA like "I'm the first," they are able to tap into their subscribers' fear of missing out and incentivize them to act quickly. This approach not only helps drive sales during their sales period but also builds excitement and anticipation among their subscribers.

Overall, Soi Paris' limited-time offer email campaign was a great example of how to use email marketing to drive sales during a sale period. By creating a sense of urgency, offering extra discounts, and making it easy for subscribers to find relevant products, they were able to motivate subscribers to make a purchase during the limited-time off.pers

Soi Paris sales email campaign Q1 2023

Campaign #3: "Personalized Sale Experience to Boost Your Sales" by Gymshark

During sales, it can be challenging for brands to showcase their products without overwhelming their customers. Gymshark, a famous fitness apparel brand, faced this challenge and found an effective solution during their recent sales campaign.

Instead of sending a generic sales email with thousands of items on sale, Gymshark sent a single email with different calls-to-action (CTAs) linked to several categories. Customers could click on the CTA that interested them, and were immediately directed to the relevant category on the website.

This approach allowed Gymshark to effectively showcase their products without overwhelming their customers. This increased engagement and conversions and helped Gymshark better understand their customers' preferences for marketing automation and future email marketing campaigns.

Overall, Gymshark's approach shows that personalisation can be simple and require advanced technology. Sometimes a simple solution, such as providing category-based CTAs, can be as effective in providing a personalised and relevant customer experience during a sales period.

Gymshark's sales email campaign Q1 2023

Campaign #4: "Showcase Your Products: Promoting Actual Stock Instead of Sales" by Asphalte

Are you tired of seeing the same old sales promotions every year? Asphalte is doing things a little differently this winter season. While most brands are launching their winter sales, Asphalte is closing out their January Stock Sale and doing it without any traditional sales discounts.

Unlike other brands, Asphalte only produces what is pre-ordered, which allows them to guarantee the right price and reduce waste. Plus, they offer an additional 5% to guarantee exchanges and refunds, ensuring their customers are satisfied.

So if you're looking for a discount on Asphalte products during winter, you won't find one. However, if you're quick, you can still take advantage of their January Stock Sale.

This approach aligns with their brand values of sustainability and responsible production and allows LMN Home to better serve their customers by providing high-quality products at a fair price. So if you're looking for something new and different this sales period, why check out LMN Home's January Stock Sale? You might find the perfect addition to your home, guilt-free.

Asphalte non-sales email campaign 2023

Campaign #5: "Refer a Friend and Save" by Unbottled

Last but not least, we have Unbottled's refer-a-friend email campaign. In this email, Unbottled incentivized their subscribers to refer their friends to the sustainable cosmetic brand by offering them a 10‚ā¨ discount on their next purchase. By tapping into the power of word-of-mouth marketing, Unbottled could drive more sales during their sales period while encouraging their subscribers to spread the word about their sustainable products.

In addition to driving sales during sales periods, using a refer-a-friend strategy can also be an effective way to grow your email list. When subscribers refer their friends to your business, they are essentially vouching for your products or services, which can help build trust and credibility with new potential customers. Plus, when those new customers give you their email addresses to take advantage of a refer-a-friend offer, you'll be able to add them to your email list and continue to market to them in the future.

Overall, Unbottled's refer-a-friend email campaign was a great example of using email marketing to drive sales during a sale period while promoting their sustainable products. By incentivizing their subscribers to refer their friends and offering them a discount, Unbottled was able to tap into the power of word-of-mouth marketing and drive more sales during their sales period.

Unbottled referral campaign 2023