As we are getting ready to do our Christmas shopping this week, we decided to share our gift guide and our analysis of some of the most ingenious conversion-oriented e-commerce tips we have come across.
Did you know that over 47% of French consumers wait until ten days before Christmas to buy their gifts? And that more than 89% of them have the intention of purchasing them online? Hence the demand for same-day shipping has more than doubled between 2020 and 2021.
At Bigblue, we have prepared to make sure that your gifts will arrive in time for when you need them. Nevertheless, we suggest shopping as early as possible and double-check the retailers’ websites for shipping information.
Recap of our best tips to boost the end of year sales on your e-commerce:
Knowing that 44% of shopping carts are abandoned due to excessive delivery fees, offer free shipping.
Consumers are extremely sensitive to delivery times, so we advise you always to have an express delivery option. And this year, requests for express delivery have increased 2X!
In the same logic, announce on your website your Christmas cut-offs, that is, the last date to order to be delivered in time for Christmas.
Be flexible with returns, as 67% of buyers read your returns policy before ordering. Holiday shopping is often a gift, so give your customers' loved ones time to try the products and make returns and exchanges easy. It doesn't cost anything to share and try!
Display the exact delivery date on your check-out page. This simple action can increase your conversions by 9%!
Offer your customers the opportunity to write a personalised note for their gifts.
Offer gift wrapping options to enhance the gift unboxing experience. Over half of shoppers say branded packaging makes them more excited to receive/open the package.
Adding samples to orders is a way to reward your customers for choosing you and invite them to test another product line that they might like and trigger a new purchase. 81% of French consumers want to receive samples in their packages.
Add flyers with a discount for their first purchase on your e-commerce.
What if it was the time to convert your loved ones to solid beauty products (that melt like butter)? For a zero-waste Christmas, prepare your gift boxes and let them discover solid shampoos, facial cleansers, shower gels, and soaps for a spa day at home!
💡Bigblue's tips:
We like the Christmas shopping experience at Unbottled! For starters, they offer a gamified and smart experience to increase their shopping cart value with:
Free shipping with a minimum ticket of purchases. This allows them to sell one more complimentary product to get free shipping.
Transparent shipping costs on the product page.
Gift wrapping proposal, boxes, and bags, for a great unboxing experience!
The option to add a note with your gift. A great way to simplify your customers' lives.
Products that allow everyone to achieve healthy skin thanks to a high concentration of highly effective active ingredients for visible and lasting results. And all this without harmful or controversial ingredients (no lanolin, denatured alcohol, mineral oil, perfume, or artificial colorants...)
💡Bigblue's tips:
Dermalogica offers free delivery at a minimum purchase.
They offer 3 free samples chosen by the customer to discover new products.
From a minimum purchase, they offer a gift, full-size product, to choose from! Great to make a gift for a loved one and a gift for yourself.
They display the exact delivery date, ETA: "Estimated delivery on December 8"
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