Bigblue joins Shopify Fulfillment Network, giving enterprise brands a competitive edge ahead of BFCM 2025

Paris, France, August 25th, 2025 — Bigblue, Europe's leading omnichannel commerce operations platform, has joined the Shopify Fulfillment Network (SFN) as a trusted 3PL partner. The integration launches ahead of Black Friday Cyber Monday (BFCM), the busiest shopping period of the year, providing enterprise retailers and fast-growing direct-to-consumer brands across Europe with access to fast, scalable, and reliable logistics.

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Through its advanced technology and operations network, Bigblue enables merchants to make delivery promises that convert, offer best‑in‑class branded customer experiences that drive repeat sales, ultimately driving growth without operational strain.

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This partnership follows Shopify's recent upgrades to its built‑in fulfillment tools, which allow merchants to monitor order status, shipping performance, and inventory levels with their 3PL partners, directly within Shopify. This integration eliminates the need to switch between platforms, giving brands complete visibility and control over every aspect of their fulfillment operations from a single, centralised dashboard.

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As European enterprise brands, including Bigblue merchants Scuffers, Tupperware and SVR, adopt Shopify at an unprecedented pace, the demand for fulfillment partners that can match their growth speed and operational complexity has never been greater.

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Bigblue was added as a trusted partner for its logistics network and advanced technology that handles millions of orders every month, complex order flows across both B2B and e-commerce channels, demanding service-level requirements, and international delivery capabilities.

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"We've always admired Shopify. The platform's quality and its transformation from a DTC solution into a comprehensive global omnichannel commerce platform mirrors our own journey at Bigblue" said Mathias Griffe, co-CEO of Bigblue. "Becoming part of SFN is a natural fit, we both prioritise excellence, scalability, and creating exceptional customer experiences. This integration represents the perfect alignment of two companies committed to empowering merchants at every stage of growth."

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For many brands, Q4 is the most critical sales season of the year. Black Friday, Cyber Monday, and the pre‑holiday peak place intense pressure on logistics networks. By combining speed with proven operational reliability, Bigblue and Shopify provide merchants with the infrastructure to perform at their best during these high‑demand periods and approach every surge with confidence.

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“Bigblue joining the SFN program is a testament to how effectively they handle complex omnichannel fulfillment operations,” said Vibhor Chhabra, Director of Product, Shopify. “Bigblue gives Shopify merchants access to advanced fulfillment workflows and complete visibility directly from the Shopify platform.”

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Bigblue operates nine warehouses across France, Spain, the UK, and Germany, employing over 300 people to serve more than 600 brands. With this integration, those capabilities are seamlessly available to Shopify merchants across Europe, directly managed within Shopify.

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About Bigblue

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Founded in 2018, Bigblue is a French company democratising best-in-class commerce operations and customer experience.

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With its proprietary WMS Atlas, TMS Voyager, and the Bigblue commerce operations platform that natively integrates with sales channels and ERPs, Bigblue empowers operations teams, speeds up shipping, and delivers the best customer experience through precise delivery promises and notifications.

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Bigblue is profitable and surpassed €1 billion in GMV shipped in 2024. The company has successfully expanded into the enterprise market last year, welcoming more than 20 major brands to its platform, with plans to double that number in 2025. Its 600+ brand portfolio includes MUJI, Cabaïa, Aigle, and Greenweez.

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Bigblue currently operates from nine warehouses across Europe, including its first owned facility in France, acquired in 2025 to accelerate innovation on Atlas and drive productivity and quality.