Welcome to the SEO jungle, where 91% of users never venture past the first page of Google results. For e-commerce businesses, securing a spot in the top 10 results is crucial to success.
Facing giants like Amazon or La Redoute can be daunting, but with the right strategy, even a DNVB can outshine them.
Let's dive into 8 actionable e-commerce SEO tips to rank first in just three months!
1. Capture User's Intent
Start by separating keywords into two types: informational and transactional.
Informational keywords help users find answers or advice, while transactional keywords are used when users want to buy something.
Focus on optimizing category pages, not product pages, as they are more stable for technical SEO purposes.
Create content, like blog posts, around informational keywords to serve as a gateway to your site. Lastly, target transactional keywords to attract potential customers and boost sales.
2. Identify Keywords and Monthly Search Volume
Begin by researching keywords relevant to your e-commerce site, and find out their monthly search volume.
Identifying the right keywords is essential for optimizing your content. Knowing how often they are used in searches is also important. Doing this increases your website's visibility on search engines. You have various options to gain insight into your keyword strategies.
These include free SEO tools, such as Google Search Console and Ubersuggest.
You can also pay for more comprehensive tools, like Ahrefs and Semrush.
These will help you understand how your strategies are performing.
3. Inspect Meta Titles:
Analyze the competition for your chosen keywords by checking their presence in Meta Titles.
Simply enter "allintitle:" followed by your keyword on Google to see how many websites have it in their Meta Title.
Aim for keywords with under 5k results for easier ranking. If the result is above 10k, it becomes more challenging, so consider refining your keyword selection.
4. Estimate the Ideal Word Count for Product Pages
Determine the best word count for your product pages by studying your competitors. Use tools like yourtext.guru or Semrush to analyze the word count on their top 10 URLs.
These tools can also suggest additional keywords that you can incorporate into your content to rank higher in Google searches.
By optimizing your product pages' word count and targeting the right keywords, you can enhance your site's SEO performance.
5. Leverage Marketplaces
Marketplaces in the top 10 Google results can boost your e-commerce site's ranking. Get inspired by their functionalities and offer user-friendly features like an intuitive return portal.
a. Observe and Adapt:
- Study marketplace functionalities and user experience
- Implement similar features on your e-commerce site for SEO optimization
b. Collaborate and Coexist:
- Partner with marketplaces for increased visibility and reach
- Maintain a strong presence on your own e-commerce site
c. Utilize Marketplace Data:
- Analyze keywords, content structure, and user engagement
- Analyze marketplace SEO to fine-tune your SEO strategy
d. Monitor Reviews and Ratings:
- Keep track of product reviews and ratings on marketplaces
- Address customer concerns promptly and maintain a positive reputation
6. Determine Your Minimum Referring Domain:
Identify the number of backlinks needed to rank by keeping an eye on your competitors.
Use tools like SEObserver to find out how many backlinks they have, and use this as a benchmark for your SEO strategy.
If you don't have enough backlinks, focus on optimizing your informational keywords and producing content like blog posts to improve internal linking. Additionally, monitor your competitors' backlinks using tools like Ahrefs or Semrush to gain inspiration for your own strategy.
7. Avoid Duplicate Content:
Keep in mind that Google doesn't appreciate plagiarism, and having duplicate content can lead to penalties. If you have two identical pages, Google will only display one of them, which may not be the one you prefer. Ensure that your content is unique and avoid duplicating information across your site to maintain a strong SEO performance.
8. Analyze the Order of the Tabs Under the Search Bar
When targeting transactional keywords, check if the "Shopping" tab appears after "All" when typing your keyword into Google. If it does, Google recognizes it as a commercial query, increasing your chances of ranking higher.
For example, "guinea pig wig" exists as a commercial query, while "camel wig" does not.
By analyzing the order of tabs under the search bar, you can better understand the commercial nature of your keywords and optimize your content for better search rankings.
Ranking first on Google doesn't have to be a far-fetched dream.
By following this checklist and tips, you can boost your e-commerce site's SEO, outrank marketplaces, and enjoy increased visibility and profitability in just three months.