5 Top DTC Brand Return Policies that Build Loyalty in 2024

5 Top DTC Brand Return Policies that Build Loyalty in 2024

Julie Cauville

Julie Cauville

March 17, 2023

The return policies of online companies vary widely. While some e-commerce websites include no limits on returns and makes it easy to get the cash back, others have strict requirements and offer only a few days for refunds.

The best return policies will provide you with multiple methods for returns, as well as options for store credit if you don’t meet the return criteria. We reviewed 10 popular retailers’ return policies with store credit opportunities to help you build strong refund management and motivate clients to buy more.

1. Patagonia

First up is Patagonia, a company that takes customer satisfaction seriously. Their return policy allows for the return of both new and sale items with no specific time limit, as long as the items are in new condition with tags attached.

But that's not all - Patagonia offers a hassle-free return or repair process for items that are not working for the customer, anytime. They even have the Ironclad Guarantee for worn wear, where customers can bring in their quality, used Patagonia gear and receive credit that can be used in Patagonia retail stores or online.

When it comes to the actual return process, Patagonia makes it easy. Customers can return items to Patagonia stores or send them back using a return shipping label provided by the company. The return processing time typically takes 7-10 business days. And if customers are not satisfied with a product at the time of purchase or if it does not perform to their satisfaction, they can return it to the store or to Patagonia for a repair, replacement, or refund.

But Patagonia is just one example of a D2C brand that's doing returns right. From offering exchange options to providing return tracking and customer service support, there are plenty of ways to improve the online shopping experience for your customers. And with the right return automation tools, you can streamline the process and reduce negative feedback.

So don't overlook the importance of a great return policy. By prioritizing customer satisfaction and loyalty, you can create a seamless e-commerce experience that keeps shoppers coming back for more.

2. Nike

Nike's approach to online shopping and customer satisfaction is a prime example of best practices in e-commerce returns. Their customer-friendly return policy allows customers to return products for any reason within 60 days of purchase, whether they have been used or not [1]. Moreover, Nike offers free returns for its members, making the return process quick and simple, and can be completed through their website.

Nike's member benefits program fosters customer loyalty and satisfaction. Members enjoy exclusive product access, early access to new releases, customization options, rewards, free shipping, and exclusive training content [1]. These benefits strengthen the relationship between Nike and its customers, boosting loyalty and feedback.

Nike's sustainable initiative, "Nike Refurbished," sets an example for other brands in the industry. The company refurbishes returned products and sells them again at discounted prices [2]. This move not only helps to reduce waste but also provides customers with a more sustainable and affordable option.

In addition to providing a hassle-free return process, Nike also offers return automation tools, such as return shipping labels and return tracking, to make the return process more convenient for customers [1]. Moreover, the brand ensures that the products being returned are in their original packaging, undamaged, and within the return window.

3. Tedibear

Tediber, a French mattress and bedding company, is setting a high standard for e-commerce returns with their customer-friendly policy. Their 100-night trial period is one of the longest in the industry, providing customers with ample time to test their products. What's more, their return process is designed to be easy, convenient, and stress-free.

Tediber's return policy offers several impressive benefits that contribute to a positive customer experience, including free return shipping and hassle-free returns. Customers can initiate the return process by contacting customer service, and Tediber will take care of the rest. This best practice takes the burden off the customer and streamlines the refund process, which can lead to higher customer satisfaction and loyalty.

Moreover, Tediber's return policy is an excellent example of how to prevent negative feedback. By offering a long trial period and hassle-free returns, they reduce the likelihood of customers leaving negative reviews or feeling frustrated with their purchase. Tediber also offers exchange options for customers who want to try a different mattress model or size, which can further improve the customer experience.

Overall, Tediber's return policy is a shining example of how to provide a positive customer experience when shopping online. By offering a long trial period, free return shipping, hassle-free returns, and exchange options, Tediber demonstrates a commitment to customer satisfaction and loyalty.

4. Jimmy Fairly

As a D2C eyewear brand, Jimmy Fairly has taken the best practices for return policies and implemented them in a way that sets it apart from its competitors.

Firstly, the brand's return policy is straightforward and generous. Customers have a 14-day return window, which gives them enough time to decide whether they want to keep the product or not. Moreover, Jimmy Fairly offers free returns, including a prepaid return shipping label, so customers can return their purchase with ease.

Additionally, the brand's exchange options allow customers to exchange their product for a different size, color, or style, and they can do so within the same 14-day window, making the shopping experience more flexible.

Jimmy Fairly's refund process is also a notable feature. The brand provides full refunds, including the initial shipping cost, which is rare among other e-commerce brands.

Moreover, Jimmy Fairly offers a quality guarantee, providing a two-year guarantee against manufacturing defects. If any issues arise, customers can contact the brand's customer service support for assistance, making sure their satisfaction is a top priority.

Finally, Jimmy Fairly's return policy also includes negative feedback prevention and return automation tools, allowing the brand to optimize its return processes and prevent any negative feedback that could impact customer satisfaction.


CAVAL's return policy is a prime example of best practices in the online shopping industry:

Free returns: CAVAL understands that customer satisfaction is key, which is why they offer free returns for customers in France. That means no additional cost for customers who need to return a product.

Easy return process: With CAVAL, returning a product is simple and stress-free. The Return Portal on their website is easy to fill out, and a pre-paid return label is included for added convenience.

Extended return period: CAVAL gives customers an extended return period of 30 days, giving them more time to make a decision about their purchase.

Flexible refund options: CAVAL offers customers the choice between a full refund or store credit. This gives customers the flexibility to choose the refund option that best suits their needs.

Store credit: CAVAL's store credit option is a unique feature that benefits customers who may not be interested in a refund but still want to make a purchase from their store. This option can increase customer loyalty and satisfaction.

By offering free returns, an easy return process, an extended return period, and flexible refund options, CAVAL's return policy demonstrates their commitment to customer satisfaction and loyalty. Their focus on making the return process as smooth as possible can help prevent negative feedback and boost customer satisfaction, making them a top choice for online shoppers.

💙 Caval uses Bigblue’s Return Portal and Store Credit.

Offering store credit can make your return policy more customer-friendly by extending the timeframe for returns. It also allows you to keep money within your business and reduces the burden of returns on your bottom line.

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