The Perfect Post-Purchase Email: 8 Tips for Ecommerce Brands

The Perfect Post-Purchase Email: 8 Tips for Ecommerce Brands

Julie Cauville

Julie Cauville

April 6, 2023

As an ecommerce expert, you should know that every interaction with your customer matters. From the moment they visit your website to the post-purchase experience, each touchpoint can make or break their relationship with your brand.

In this article, we share with you Unbottled's winning email strategy and provide you with tips and insights to help you create a similarly effective email experience for your own customers.

Why Post-Purchase Emails Matter

Tracking emails are one of the most overlooked communication channels in ecommerce, yet they have an open rate of over 80%. That's a huge opportunity to engage with your customers and create a positive brand experience.

The Perfect Post-Purchase Email: Tips for Success

Here are some tips to help you create the perfect post-purchase email:

1. Brand Your Tracking Email

Use your brand's logo, colors, and visual elements to create a cohesive experience. Maintain consistency with your brand's tone and voice.

2. Ask "How Did the Delivery Go?"

Encourage customers feedback on their delivery experience. Use their responses to improve your shipping process and overall customer satisfaction. With the help of tools like Klaviyo, Gorgias or Zendesk, you can even trigger follow-up actions based on their feedback.

3. Give the Order Details

Make it easy for your customers to remember what they ordered by listing the products, quantities, and order number. Add an estimated delivery date or time frame for transparency.

4. Show the Carrier Information

Include the carrier's name, tracking number, and a link to track the shipment. This helps customers stay informed about the status of their order.

5. Take Advantage of the High Open Rate

Since tracking emails have an open rate of over 78%, use this opportunity to increase customer engagement and encourage repeat business, upsell, and more. Link your email to your Wiink landing page for maximum impact.

6. Show Your Social Networks Links

Encourage customers to follow you on social media for updates about your brand and promotions. Include easily identifiable icons and links to your profiles.

7. Reduce Customer Support Friction

Add links to your Returns Policy and Help Center. Make it easy for customers to contact you if they need help.

8. Use Bigblue

Bigblue is a great solution for managing your post-purchase experience. With Bigblue, everything from branding your tracking email to showing carrier information and reducing customer support friction is made easy.


In conclusion, tracking emails are an essential part of your post-purchase experience. Don't overlook this opportunity to engage with your customers and create a positive brand experience. Use these tips to create the perfect post-purchase email and start seeing the benefits of a well-designed email strategy. With a little effort, you can turn your post-purchase emails into a powerful tool for boosting customer satisfaction, loyalty, and sales.

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