Newsletter #34 - 3 trends from the States to improve your checkout and boost your sales

Hi !

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In 2023, a study by the Baymard Institute revealed that 70% of online shopping carts are abandoned.

That's equivalent to $18 billion in unrealised sales annually for e-commerce brands.

Every detail of your payment process is crucial to turning your visitors into loyal customers.

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That's why, in this edition, I'm sharing 3 strategies from the best American DTC brands to energise your AOV and boost your sales 🇺🇸🚀

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1. Recommend products right to the end of the process

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Why limit upselling to the cart when you can also offer products at the final payment step? 💸

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This approach, adopted by Batch, specialists in CBD gummies and oils, is slowly making its way to France, notably seen at Respire.

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This feature is primarily available for Shopify Plus users.

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Alternatively, the app Limespot allows for upselling across your site, including payment, thank you pages, and even the infamous 404 page!

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_{Imagine upselling during delivery
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It's possible thanks to Bigblue's Recommended Products feature, displayed on the order tracking page. In one month, one of our clients generated nearly 800 qualified site visits effortlessly 💸
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Generate a free quote here 👈🏻}

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2️. Incorporate customer reviews at the payment stage

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Although brands are full of ideas to enrich their customer journey with UGC and other reassurance elements, almost none display them at checkout.

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Yet, social proof is key to reassuring your visitors and encouraging them to purchase.

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This insight likely motivated Loop Earplugs to display its Trustpilot reviews on its payment page.

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Why mention a Belgian brand in an edition focused on American brands, you ask?

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In 2023, Loop Earplugs reported more than €126.5M in revenue and generated over 60% of its sales in North America.

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It's worth taking a look at their site for inspiration for your brand 👀

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^{Tools to customise your checkouts
Shopify apps like Rebuy or Checkout Plus allow you to customise your payment pages with almost anything, such as:
⭐️ Customer reviews
🏆 Awards and distinctions
📲 Links to your social media
☎️ Contact information
📦 Reassurance banner}

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3️. Apply discount codes in the cart

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66% of consumers are ready to place an order if they have a discount or voucher even without an initial intention to purchase and 24% admit to spending more than planned.

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To boost your conversion rate and average order value, include a field for entering codes directly in the checkout, like Yellow Beauty 🌼

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Your customers can then see the final price after discounts and add items without leaving your site 🛒

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Ideal for maximising the impact of your promotional campaigns and improving your shopping experience 💝

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_{Leverage the potential of coupons for customer returns
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Maximise your revenue with Bigblue's Store Credit, encouraging exchanges for vouchers. One of our clients avoided over €11K in refunds in just one month!
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‍Generate a free simulation here 👈🏻}

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Thank you for reading so far; I hope these strategies help maximise your AOV!

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Feel free to write to me with your feedback on these tips or the newsletter in general 🫶

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See you soon,

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Julie

E-commerce Expert @ Bigblue

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