How Dermalogica improved stock management and manages wholesale deliveries with Bigblue
Since its creation in 1983, Dermalogica has expanded beyond the U.S. borders and is distributed in over 100 countries. The brand has become the number one choice of more than 100K skincare professionals worldwide, guaranteeing quality.
Dermalogica trusts Bigblue with its e-commerce and wholesale post-purchase experience. We interviewed Honorine Thibault, Logistics and Procurement Manager at Dermalogica France, to discuss their collaboration with Bigblue and how an optimized delivery experience has positively impacted their growth.
Saving skincare products from going to waste. 90% fewer stocks expiring on the warehouse’s shelves!
Before working with Bigblue, Dermalogica used a 3PL service that made it impossible for them to track lot management or evaluate their logistics performance. On top of that, 22% of their stocks perished on the shelves of their ancient warehouse.
Since they started using Bigblue, Dermalogica has successfully delivered thousands of skincare products to their happy customers.
Dermalogica is able to track the expiration dates of every lot directly from the Bigblue App, automatically block shipping those with an expiration date shorter than 3 months, and set alerts to restock in time.
How did Bigblue help them achieve these results?
Each Dermalogica product has a specific expiration date. Bigblue’s technology is capable of tracking them in real-time so every time a client makes a new purchase, Bigblue’s warehouse makes sure to ship the products with the closest expiration date first! This process is known as FEFO (First-Expired, First-out).
How does Bigblue restock Dermalogica’s 150 beauty institutes, BHV, La Samaritaine, and Sephora?
Working with Bigblue, Dermalogica ships their wholesale orders to quickly and easily restock all of their proprietary beauty institutes, major retailers, and department stores including Galeries Lafayette, Sephora, BHV, and La Samaritaine. In 2021 Bigblue shipped more than half a million Dermalogica’s skincare products to physical points of sale.
We are extremely present on retail sales points. We have 150 beauty institutes in France, and French flagship retailers like BHV, Galeries Lafayette, Sephora and La Samaritaine. Bigblue makes it possible to restock 85% of our wholesale orders in less than 48h
Dermalogica’s unique unboxing experience is powered by Bigblue
Dermalogica offers an extraordinary delivery experience with branded tracking e-mails (with an open rate of 65%) to reassure customers about the status of their purchase. On top of that, their unique unboxing experience boosted buyer satisfaction to 94%.
Using Bigblue, Dermalogica allows its clients to discover a new line of products by automatically adding samples to their orders and increase their repeat sales with discount flyers in every package.
Taking it one step further, Dermalogica uses Bigblue’s gift-App feature to add products to their client’s orders for free. How does it work? Dermalogica can either establish conditions to add free gifts (promo codes, purchase amount) or launch seasonal marketing campaigns to automatically offer a gift to each order on a given period.
Bigblue’s App is very easy to use and has clearly simplified things for me and my team. I have access to all the information I need to evaluate our performance.
Bigblue gives Dermalogica complete transparency and control over its logistics performance for DtoC (Direct to Consumer) and wholesale orders. Honorine and her team are able to track in real-time to better manage their stocks.