Bigblue makes it possible to restock +85% of our wholesale orders in less than 48h
How Dermalogica improved stock management and manages wholesale deliveries with Bigblue
Since its creation in 1983, Dermalogica has expanded beyond the U.S. borders and is distributed in over 100 countries. The brand has become the number one choice of more than 100K skincare professionals worldwide, guaranteeing quality.
Dermalogica trusts Bigblue with its e-commerce and wholesale post-purchase experience. We interviewed Honorine Thibault, Logistics and Procurement Manager at Dermalogica France, to discuss their collaboration with Bigblue and how an optimized delivery experience has positively impacted their growth.
Saving skincare products from going to waste. 90% fewer stocks expiring on the warehouse’s shelves!
Before working with Bigblue, Dermalogica used a 3PL service that made it impossible for them to track lot management or evaluate their logistics performance. On top of that, 22% of their stocks perished on the shelves of their perevious warehouse.
Since they started using Bigblue, Dermalogica has successfully delivered thousands of skincare products to their happy customers.
Dermalogica is able to track the expiration dates of every lot directly from the Bigblue App, automatically block shipping those with an expiration date shorter than 3 months, and set alerts to restock in time.
Our FEFO (First Expired First Out) system allows beauty and wellness brands to first ship products close to their expiration date, thereby eliminating losses and waste.
How does Bigblue restock Dermalogica’s 250 beauty institutes, BHV, La Samaritaine, and Sephora?
Working with Bigblue, Dermalogica ships their wholesale orders to quickly and easily restock all of their proprietary beauty institutes, major retailers, and department stores including Galeries Lafayette, Sephora, BHV, and La Samaritaine. In 2021 Bigblue shipped more than half a million Dermalogica’s skincare products to physical points of sale.
Thanks to Bigblue, Dermalogica ships its products in less than 48 hours to more than 250 physical sales points, including beauty institutes in France and large store chains like BHV or La Samaritaine.
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Dermalogica’s unique unboxing experience is powered by Bigblue
Dermalogica offers an extraordinary delivery experience with branded tracking e-mails (with an open rate of 65%) to reassure customers about the status of their purchase. On top of that, their unique unboxing experience boosted buyer satisfaction to 94%.
Using Bigblue, Dermalogica allows its clients to discover a new line of products by automatically adding samples to their orders and increase their repeat sales with discount flyers in every package.
Taking it one step further, Dermalogica uses Bigblue’s gift-App feature to add products to their client’s orders for free. How does it work? Dermalogica can either establish conditions to add free gifts (promo codes, purchase amount) or launch seasonal marketing campaigns to automatically offer a gift to each order on a given period.
Using Bigblue, Dermalogica allows its clients to discover a new line of products by automatically adding samples to their orders and increase their repeat sales with discount flyers in every package.
Taking it one step further, Dermalogica uses Bigblue’s gift-App feature to add products to their client’s orders for free. A valuable asset for their influencer marketing strategy that improves customer satisfaction and its number of followers on social media.
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Bigblue gives Dermalogica complete transparency and control over its logistics performance for DtoC (Direct to Consumer) and wholesale orders. Honorine and her team are able to track in real-time to better manage their stocks.
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