How CAVAL leverages Bigblue's delivery options to increase the checkout conversion rate
Since its creation in 2017, CAVAL helps people express their unique style by wearing asymmetrical sneakers and apparel collections. The brand shipped more than 20K orders with Bigblue, trusting us with their delivery and returns experience for both e-commerce and physical salespoints.
We interviewed Simon de Swarte, Co-Founder of CAVAL, to discuss their collaboration with Bigblue and how they have leveraged Bigblue’s solution to increase key business metrics, including checkout conversion rate, client satisfaction, and revenue!
Increasing quarterly sales by 174% and boosting client satisfaction
Before working with Bigblue, CAVAL worked with a traditional 3PL partner to help them ship their first orders. But they quickly realized that to build a brand that scales, they needed a service that allowed them to sync their Shopify with their logistics operations. They found the ideal partner in Bigblue.
Since they started using Bigblue, CAVAL has achieved 95% customer delivery satisfaction, driving positive reviews that help them retain customers and build brand trust with new prospects to drive client acquisition.
Additionally, CAVAL has successfully delivered tenths of thousands of fashionwear in France, increasing the number of orders delivered by 174% in the previous quarter.
How did Bigblue help them achieve these results?
Bigblue’s technology allows CAVAL to display directly on their product pages the following information:
- Real-time updates on stock per SKU, for example, “Only 15 Pull CAVAL X Saint James left in stock”
- Information related to their delivery options and policy to drive conversions: “Free delivery”
- Information related to their returns policy to reassure prospects! “Free returns”
- A Prime-like purchase experience that allows the customer to know exactly when their order will arrive “Order before Sunday to receive your order by Tuesday.”
“Working with Bigblue allows us to optimize our pre, purchase and post-purchase experience. We are sure that when we do our job bringing traffic to our product pages, and converting them, Bigblue will do their part: rapidly and automatically connect the stock, communicate with the warehouse to ship the order as soon as possible, and deliver the order to our clients in the best conditions, for both our D2C and B2B e-commerce clients”
A unique delivery experience that allows CAVAL to communicate their brand’s unique style
Working with Bigblue, CAVAL can push to the limit the differentiated communication style that characterizes the brand through branded delivery tracking e-mails where CAVAL’s customers can follow the status of their purchase. CAVAL’s tracking e-mails have an open rate of 75,7%!
CAVAL leverages these e-mails to insert referral codes, promo codes and new product discovery to increase repeat sales.
“Before we had to juggle between several tool integrations, but now it’s so simple. Bigblue sends clients notifications of every step of the delivery process. On top of it, we can monitor client satisfaction in real-time, if there’s any drop we can take action immediately. 95% of delivery satisfaction is amazing”
CAVAL’s seamless returns experience is powered by Bigblue
CAVAL simplifies returns using Bigblue’s branded returns portal to lift website conversion rates and win customers for life. In the purchase consideration stages, easy returns are key for fashion brands, as potential customers need to be reassured about returning the products in case they picked the wrong size or that they don’t like the styling once they have it in their hands.
Whereas in the post-purchase stage, clients need to have a frictionless returns experience and be informed of when will their request be processed, if the product made it back to the warehouse, and most importantly, when will they be refunded.
Refunds used to be scary if you sell on e-commerce. But Bigblue allows our clients to start a return or exchange request at any time. We are pushing exchanges through Store Credit to avoid losing the client and revenue
CAVAL’s reduces his support ticket by half thanks to Bigblue+Gorgias Integration
With the Bigblue App for Gorgias Support, CAVAL’s support team can display Bigblue data directly in Gorgias. They are able to access all the information they need to reply to customer inquiries without having to leave the conversation. Moreover, they are automatically informed in case of delivery issues and can proactively solve them which increased their customer satisfaction!
From the moment we started to use the Bigblue+Gorgias integration, we reduced our time spent on tickets by 50%. Our support team is able to answer all weekend requests by Monday noon, which never happened before. Our clients are impressed and obviously more satisfied.
Simon de Swarte, Co-Founder of CAVAL.